What is the # 1 mistake of network marketers? There are several common mistake such as picking the wrong company, picking the wrong sponsor, having a bad marketing strategy and not understanding the compensation plan. But the one mistake that really comes to mind is “getting ready to get ready, but failing to take action.”
I can’t tell you how many people I’ve met who are continuously reading books, taking courses, studying their company literature and thinking about their business ALL the time, but they aren’t doing any MONEY GENERATING activities to grow their business.
While I admire that they are doing something (even though they aren’t the right activities), most of these folks are only fooling themselves about their business. They think they need to know everything about the products, company and compensation plan BEFORE they go out and take action and build their business. Simply put, they are keeping themselves busy so they don’t have to do the activities they know they should be doing, but are scared to do.
I hope this isn’t you. If it is, you will NEVER get the results you want in your network marketing business. I’ve been guilty of this myself in the past, but the truth of the matter is “if you don’t take action, nothing will happen.”
You can educate yourself until the cows come home, but if you don’t APPLY what you learn, you won’t build a profitable network marketing business. The truth of the matter is, you will only learn by doing. Until you go out and do the work, you will continue to fall into the vicious trap of getting ready to get ready.
The best way to learn and to improve your skills is through APPLIED knowledge. We all know that theoretical knowledge is highly overrated. Until you take that knowledge and APPLY it, you will be busy going 180 mph, stuck in neutral.
If you are making this common mistake in your MLM Business, I can offer a few suggestions. First and foremost, you will never know everything you need to know about how to build a business. Even if you study day and night for two years, there will still be lots of things you don’t know. And you will learn more from doing that you will from studying. So go out and talk to people, show the plan, and teach your team. Tweak things as you go and apply what you learn.
My final tip is about FEAR. We all fear certain things. If you fear rejection or failure (the most common things people fear) I can offer you a simple solution. Here it is: the only way to cure fear is to take action. If you do what you are scared of, you will quickly overcome your fears.
One Last Tip
There are only a few activities in network marketing that pay you money. Those activities include:
- Lead Generation
- Showing the Plan
- Getting Customers
- Following Up with Leads
- Training Your Team
Make sure you spend AT LEAST 80% of your time doing one of these activities. So if you work your business 10 hours a week, make sure you spend 8 (or more) of those 10 hours on the activities mentioned above.
In summary, the # 1 reason network marketers fail is because they spend most of their time “getting ready to get ready,” rather than taking action and doing the money generating activities. My best advice to you is “don’t fool yourself.” If you want to build a successful network marketing business, you have to spend MOST of your time doing the work: prospecting, showing the plan, following up and getting customers. Thinking about your business and educating yourself do not count.
What are your thoughts? What do you think is the # 1 mistake in network marketing? Leave a comment and let us know.
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