The Most Important Question to Ask Yourself Before You Get Started in MLM

What is the most important question to ask yourself about MLM before you get started?

As I see it, the most important question to ask yourself is “Am I willing to follow through with my initial decision UNTIL I succeed?”  In other words, am I willing to get started, work consistently and persist until successful?

You see, most folks who get started in MLM do so because of HYPE and excitement.  In many cases, someone promised them quick riches or easy money.

Other people get started because they are financially destitute and have no job and no money. They need money right now and they look at their new business as a magic solution to their financial problems.

Others join because they like the product line and simply want a discount.

And a select few folks who join are entrepreneurs or business minded folks and want to build up a large residual income.

It’s a proven fact that most people who get started in MLM fizzle out in 60 to 90 days, if not sooner.  They either quit the industry for good or they switch to another company.

I find this so frustrating, but it is definitely a reality in our industry (just ask any top earner and they will confirm this).

You see, very few people can stick with something ONCE the initial hype wears off or once their initial enthusiasm fades. 

That’s one of the primary reasons people quit marriages, don’t stay on diets, don’t save money consistently, don’t eat healthy, etc.

Everything you do in life has a LUST stage.  But we all know that lust does not last.  It is a temporary feeling.

Before you sign your name to the dotted line on the distributor agreement you should ask yourself a few questions, such as:

  • Why am I joining?
  • What do I really want to accomplish with this business?
  • Am I going to do this part-time or full-time?
  • What do I expect to get out of the business?
  • How much time am I willing to invest in my business each day and each week?
  • Am I willing to invest one or two years just to get profitable?

Most importantly, you should ask yourself if you are willing to follow through with your decision.

In other words, if you want the big money that MLM can offer, are you willing to do whatever it takes to succeed, for as long as it takes?

Lack of follow through is the number one reason people fail/quit in our industry.

Most folks try out our industry for a month, or two, or three and then give up when they aren’t rich yet.  They dabble with it, have one foot in, and test the waters.

And they wonder why they didn’t make money.

I think this is idiotic personally, but it is a reality in our industry.  It’s also a reality for people in other areas of their life.

  • Most folks quit their diet within a month or two, and sometimes in a few days
  • Most people quit going to the gym within a month or two, and normally a few days
  • Most folks quit their New Year’s Resolutions within a week or less, sometimes on the first day

And the story goes on!

Here’s the deal.  Nothing worth accomplishing is fast, free or easy.  If it was everyone would do it.

You wouldn’t start a restaurant and quit 60 days later.

You wouldn’t open a retail store and quit 60 days later.

You wouldn’t build a storage unit business and quit 60 days later.

You wouldn’t buy a hotel and shut it down in a month.

You don’t get your diploma on your first day of college.

You don’t go to the gym one time and get ripped.

People who succeed in life (and business) get started and STAY THE COURSE until successful. 

They work hard, learn from each mistake, make adjustments as needed, and press on.

Most of them do this for YEARS, sometimes DECADES before they succeed in a big way. 

Yet, people in our great industry do the exact opposite.

They get started while they are excited and within 30 to 60 days they’re gone!  They disappear. You never hear from them again or see them again because they’re hiding in the Witness Protection Program.

I don’t have the facts to support this, but I can speak from personal experience.

80% or more of the people I sponsor quit within 90 days of joining.  Most of these folks never ordered the products on auto-ship, never got one customer and never sponsored anyone.

As I see it, they didn’t fail, they quit.  You can’t fail something you never started!

And if you haven’t shown at least 100 one-on-one presentations, you’ve never even started your business, or given yourself a fair chance to be successful. 

I’m not saying any of this to knock people.  It’s just a reality.

The bottom line is that network marketing is just like any other business.

You need a game plan.  You need to get started.  You need to learn by trial and error.  And you need to follow through for a period of YEARS, sometimes decades, until you become successful.

Rome wasn’t built in a day!

So, if you’re thinking about joining the industry as a distributor or business builder, you really need to ask yourself this question first: “Am I willing to follow through with my business until I succeed?”

Are you willing to work consistently for a few years just to get your business off the ground?

Are you willing to keep working if you aren’t getting the results you want?

Are you willing to keep working if you aren’t making money after six months?

the most important question to ask yourself before you get started in mlmIf the answer is no, this is what I recommend.  Be a customer, enjoy the products, and do something else with your time.

But don’t fool yourself into thinking you can build anything worthwhile in a few short months. 

If you’re not willing to commit to a new business for minimum three to five years, just become a customer or wholesale buyer instead and don’t do the business side of network marketing.

That way you don’t get disappointed or upset.

What are your thoughts?  What do you think about this concept?  Leave a comment below and let me know what you think.  I look forward to hearing from you.

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5 thoughts on “The Most Important Question to Ask Yourself Before You Get Started in MLM”

  1. This is a great article. I agree, I have met so many people that gave up in their direct sales business. It’s like people still have that “employee” mindset instead of the “employer”. I’m definitely going to reference this article to my team.

  2. I really think that this is a good first question to ask. I am not sure if many people are prepared to put in all the work that is required to build a successful MLM business. Some people are often looking for a get rich quick type of plan and when they realize that MLM is not at all that type of business they bail. In conjunction with the am I willing to follow through question should be a real detailed analysis of all that will be required in order to ensure that this is the path they want to take to succeed.

  3. This is another excellent article. Commitment and hard work is absolutely essential in MLM, even more so than in a j-o-b. There may be no immediate pay check, and certainly no sick days. If you slack off or have a bad week, your bottom line will immediately reflect it. MLM income is the most true form of merit based pay there is, so the potential for great rewards is there if you can just follow through on your commitment.

  4. Yes, great post Chuck. Many people get all caught up in the hype and do not really consider the finer points of what they are doing. I would suggest to not get caught in the “do it now” system some people use. Think about the whole course. I suggest researching the MLM you are considering. Read both the positive and negative comments. A strong recommendation is to discuss with your spouse or mate before signing up with an MLM. I would also ask other people’s opinions. You don’t need to heed their opinions, but at least hear them, and then after all that, sit and make a rationale decision.

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