Up until recently, I knew very little about Ken Dunn. I had heard his name mentioned a few times from Art Jonak, co-founder of the Mastermind Event. After searching online, I quickly discovered that Ken authored a book titled “The Most Important Minute in Your Network Marketing Career.” I figured I should check it out, so I ordered a copy on eBay. I received it about a week later, and read it in one setting. I then re-read it again.
I’ve got to tell you, I love this book. It’s an easy read. It’s to the point. It’s one of the first books any new network marketer should read when they first get started in our industry. The book talks about the required mindset, some technical stuff, the strategic stuff, and is loaded with great tips. Overall, I give it a 9 of 10.
Listed below are some of my favorite Ken Dunn quotes from his book “The Most Important Minute of Your Network Marketing Career.” Each quote is in bold and italics. After each quote, I also provide my own two cents on the subject.
# 1 We have to bring them in, keep them in, and move them along. Our goal as sponsors is not to just recruit people. We also have to focus on retention and helping people move their business forward.
# 2 You will find making money easier after you decide to become a better leader; you cannot become a better leader until you have become a mentor; you cannot become a mentor until you have become an apprentice; and you cannot become an apprentice unless you have been a prospect. First you are the student, then you are the teacher.
# 3 The only thing I can find in common with all the people I have sponsored is that they are all joining me. People don’t join companies, they join people.
# 4 The reality is people will not join your business unless they like you. People want to do business with people they know, like and trust.
# 6 The biggest mistake someone can make when they join the business is to think that because of some unrelated success in life, or simple arrogance, that they can figure this out on their own. This is a team sport. Do not be a lone wolf.
# 7 Your income in the business will be directly related to the example you set for other people, and to how many people you help get started properly. Lead by example at all times and set the pace for your group.
# 8 As a leader, it is crucial that you get your personally sponsored people started properly. Getting started right is more important than just signing up.
# 9 … leadership is not the words you say, it is the actions you take. Inspire people by your actions.
# 10 Mentor the leaders who come to you! Don’t worry; you won’t have to go out there trying to find people to mentor. They will beat down your door. Your leaders and potential leaders will identify themselves and ask for your mentorship.
# 11 A big part of getting someone to join the business is to get them dreaming again. Most adults have stopped dreaming and are stuck in a rut.
# 12 There are a significant number of people who never get started or disappear because the pain of change is greater than the pain of staying the same and that’s not your fault. Most people’s comfort zone is their own biggest enemy.
# 13 You need to provide constant, immediate support to your apprentice to prevent buyer’s remorse. Most people are very vulnerable when they first join the business. It’s your job to comfort them and ease them into the business.
# 14 Remember, your apprentice is looking for a leader. Be the leader and you will attract the right people. Don’t expect your upline to do it for you.
# 15 Network marketing is the purest lead by example platform on the planet. You might be a General, but this is a volunteer Army. No one has to follow you. You must inspire others to follow your lead.
# 16 If you take time to build a relationship with your prospect, they are much more likely to join your business. This is a relationship business. No relationship, no business!
# 17 … you are the only variable in the recruiting process. If people are saying NO it’s because of you, not your business opportunity.
# 18 The sooner you go out and become independent, the sooner you will begin to earn money. Fire your upline and take responsibility for your own business.
# 19 Leadership is the action you take, not the things you say. Do what you say and say what you do. People will do what you do, not what you say.
# 20 The only thing in common with all elite-level earners in our profession is they never stop prospecting and neither should you. Always stay in the trenches and contact new people every single day.
# 21 If you want to create duplication in your group, your team has to have an example to follow. Set the example for everyone on your team to follow.
# 22 It will take a couple of years to see consistent income start to come in. This is not the lottery. It takes a few years to get a successful business established.
# 23 Getting to convention will keep you in the business. Attend all events.
# 24 As a leader it’s your job to pour energy, fun and excitement into the lives of everyone around you. Add value to other people’s lives.
# 25 … the tone of a community will be set by the attitude of the leader. The speed of the leader is the speed of the team.
# 26 The biggest lesson I have learned in leadership is that every great leader in the world attributes their success to coaching from a mentor. Every great leader has a mentor. You need one too.
# 27 What I have to come to understand is that no great leader ever does it on their own. This is a team sport. The more people you help become successful the more successful you become.
# 28 Before you can learn to lead and become a mentor; you first have to successfully complete your apprenticeship. As I mentioned earlier, first you are the student, then you become the teacher.
# 29 The size of your group and your paycheck will be directly proportional to the size of your heart. You will never become ultra successful in this industry until the business goes from your head to your heart.
# 30 Your goal is to create a business with thousands of independent leaders in it that only call you to thank you. You don’t want everyone to be dependent on you. Instead, you want an independent downline.
# 31 The secret to creating a lifetime residual income is building depth properly and tap rooting. Build depth and never stop.
# 32 You are going at a great pace if you are personally helping someone get started in your group every week. Sponsor one new person every week and maintain that pace forever.
# 33 By the time you are ten to twenty levels down, you are going t have two to three people who have naturally started to duplicate you. By the time you are twenty levels down in your tap root, you will never have to worry about that leg again. Your best leaders show up in depth. The deeper your leg is the more secure it is.
# 34 I didn’t realize that most people who join the business join because of the product and the paycheck, but they stay because of the community. Create a team culture that people are proud to be part of.
# 36 People will not take advice from you until they know you and trust you. If people don’t know you, like you and trust you, they will not listen to what you have to say.
# 37 All of the energy and passion in the world will not replace the experience of a good mentor. Get a good mentor as quickly as possible and follow their lead.
# 38 Building a successful network marketing business is a numbers game. You will have to work through the numbers to find your key leaders.
# 39 One of the biggest problems in our business is not getting people to join; it’s getting people started once they join. Help your new people get started right.
About the Book
This book was published in 2012 by Next Century Publishing. The ISBN is 978-1-936417-96-4. It comes in soft-cover or Kindle format and has 127 pages. It is available anywhere books are sold.
About the Author
Ken Dunn is an author, trainer, public speaker, and network marketing professional. He has built teams of over 250,000 people in 40 countries. Prior to network marketing, he worked in the law enforcement field.
Buy the Book
In conclusion, “The Most Important Minute In Your Network Marketing Career” by Ken Dunn is an amazing book. Overall, I give it a 9 of 10 stars and consider it a must read for any new or experienced network marketer. If you haven’t read it yet, you should.
What are your thoughts? Have you read the book? If so, what is your favorite quote? What did you think about the book? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day.