Everyone tells you that the money is in the list. What they are referring to is an email list or direct mail list of people who gave you PERMISSION to contact them. It is not a list of leads that you buy from a lead broker. Instead, it’a list of leads that you build up yourself. It’s a list of people who “opt-in” and request to hear from you on a regular basis.
It’s partially true that the money is in the list. However, having a large, targeted list is just the starting point. Just because you have a big list doesn’t mean you can make a lot of money with your list. Ultimately, it boils down to your RELATIONSHIP with your list.
In other words, do the people on your list like you, know you and trust you? Do they look forward to getting your emails or direct mail? Do they actually read your message? And do they trust what you say and recommend?
Without the relationship, and a strong sense of trust, it’s almost pointless to even have a list.
I see so many online marketers really mess this up. They build a big list, but all they do is send sales messages and offers to their list. They do very little to educate and provide value to their list. It’s all about making a fast dollar.
That’s really an epic mistake. If you’re going to take the time and money to build up a list that can potentially pay you for many years to come, you need to take a smart business approach.
You want to make sure that most of your messages either entertain or educate the people on your list. You want to share things they will be interested in and educate them at the same time.
Think about it, do you like to get continuous sales messages from the same person? How often would you stay subscribed to a list if all they did was try to sell you stuff every message? If you’re like most folks, you’d probably unsubscribe by the second or third email.
Think about what type of lists you stay subscribed to. Why are you subscribed to them? If I had to guess it’s because the list offers you value! The list owner sends mostly educational, entertaining or inspirational messages. Sure, they might send a sales offer every fifth or tenth email, but most of their messages are high value.
To succeed in online or offline marketing, you need to do the same thing. Build a list, build a relationship with your list by educating them, and then monetize the list AFTER they know you, like you and trust you.
Do this and your list will be like an ATM machine where you can generate cash on demand. Do nothing but send out sales messages and you will make a few random sales, but most people will unsubscribe or report you as spam within your first few emails.
Yes, the money is in the list. I make a nice income from my list. But I do what smart marketers do and spend most of my time building up a relationship with my list by providing value. I hope you will do the same thing.
What are your thoughts about list building? Do you think the money is in the list? Leave a comment below to share your thoughts. I look forward to hearing from you.