The MLM Pipeline: Why You Need One

Today, I want to write a short post about keeping your MLM Pipeline filled.  This is really important advice so I hope you will read this post several times and take notes.

One of the most common reasons that people get frustrated and quit our industry is because they don’t have enough people to talk to.  Once they’ve gone through their warm market they don’t know what to do.

Most people in our industry (who struggle) don’t have enough leads and they don’t have a good follow-up process.  

Basically, most people don’t have enough people in their pipeline, so when one person says no or stands them up, they are in a bad position.

I’ve learned many valuable lessons during my thirteen years experience in this great industry.  I want to share a few of these lessons with you real quick to put things in perspective.

  • Most people you approach will NOT join your team or become a customer
  • Most people who do join your team will take anywhere from 30 to 90 days (if not more) to join
  • Most people need minimum 7 to 20 follow ups BEFORE they make the decision to buy or join
  • You need a good follow-up process to succeed
  • You need to know where each person is in the follow-up process at all times

What does all of this mean?  It means that you (1) need a pipeline, and (2) you need to add new people to your MLM Pipeline every day!

Your pipeline is nothing more than a list of everyone you are currently talking to about your business opportunity or products.  It’s a list of people who are SOMEWHERE in the follow-up process. It’s all of the people you have showed the plan or shared the products with, but they haven’t joined or bought yet.

Think of your MLM Pipeline as an inverted funnel.  The top of the funnel is the widest part and the bottom is the narrowest.  You put people in at the top once you’ve shown them the plan, and then you let your follow-up process take over UNTIL they make a decision.

Your job is to keep adding people to the top of your funnel every single day. You want to add as many people as you can to your pipeline and never stop adding them.

As people go through your follow up process (work their way through the funnel) some will become customers and distributors (most won’t).  Once again, your follow-up process does most of the sifting and sorting for you and end up with new people on your team! It’s really that simple.

Your # 1 goal in this business should be to add new people to your pipeline every single day! That’s it.  Obviously, you can’t control who joins or buys, but you can control how many people you talk to and how well you follow up with them.  And if you do that enough you will succeed.

If you always have 50 to 100 people in your pipeline, you won’t be disappointed when someone tells you no or stands you up.  You won’t be heartbroken if someone quits your team.  You’ll have so many other people to follow up with that you won’t have time to worry about that one person.

This is what the top earners in our industry do.  They add a ton of people to their pipeline, they have a good follow up process, and they keep track of where each person is in the pipeline.  As a result, they sponsor a lot of people and build big teams.

You need to do set up your own MLM Pipeline.  Fine tune your follow-up process.  And then add as many people to your pipeline as you possibly can.  Do that for a few years and you will be amazed at what you can accomplish in this great industry.

Don’t do it and you will keep struggling!

What are your thoughts about the MLM Pipeline?  What do you do to follow-up with your leads? Leave a comment below to share your thoughts.  I look forward to hearing from you.


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Chuck Holmes


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3 thoughts on “The MLM Pipeline: Why You Need One

  1. Diamond Grant

    A follow-up process is a must have. I really struggled early on before I created a strategy for following up with people I was talking to about the business. I first had to really organize a list that detailed every single person I was talking to and where in the follow-up process I was with them. Then I was able to clearly see who I had just talked to, who I had shared additional information with, who I needed to meet with, etc. Believe it or not you actually can’t remember everything, especially if you are talking to as many people as you should be.

    1. chuckholmes Post author

      Yes, most of the people I bring into the business require multiple followups and exposures before they ever make the decision to join or buy.

  2. Greg Boudonck

    You make it sound very simple Chuck, and in all reality, it is. We as people make it hard with our negative thought processes. Adding 1 or 2 people into the pipeline each day really isn’t hard. If we think about it, we talk to many people each day in one form or another. It is just approaching them properly that can be the most difficult part. We do not want to come off as “puking” our opportunity on them, so the best way is educating them. Thanks for this great post.


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