I just finished reading The MLM Junkie Success Formula by Gerald Peters. I absolutely love this book. It’s a quick read (less than 90-minutes) and it is absolutely jam-packed with “life changing” ideas that can transform your network marketing business. The book is sold as part of his DBN Marketing System. It sells for just $27.
You can’t buy the book online. Instead, it comes as the lead product in his direct mail marketing system. The book educates you about what it takes to really succeed in network marketing and it also promotes his offline marketing system. It is a combination sales letter and educational material in one. At just 67-pages, it isn’t the longest book ever written, but the amazing content more than makes up for it.
I received the book from a trusted friend. After reading The MLM Junkie Success Formula I can honestly tell you that Gerald Peters has his act together. His book covers many aspects of network marketing to include:
- The Problems with the Internet
- The Millionaire Mind-Set
- Money is Just a Thought Form
- Picking a Winning System
- Recruiting Concepts
- Prosperity and Opportunity
As you can see, the book does cover some inspirational materials, but it is mostly substance. He talks about why most network marketers struggle to promote their business online, and why there are much better options.
He goes on to explain his system for generating leads and multiple streams of income by sending out postcards and fliers, by advertising in print media, and using low-cost ways to promote his direct mail system offline.
As an online network marketer myself, many of these ideas got me thinking. As I’ve built my business 100% online, I’ve discovered that the internet is loaded with competition and it’s hard to rise above the crowd. I’ve often overlooked the direct mail approach, but will definitely consider it now.
UPDATE: More than 2-years after reading this book and writing this post, I now use lots of direct mail with my MLM Business, in conjunction with my online efforts. I have found it very helpful and effective.
Quotes from The MLM Junkie Success Formula
What I’d like to do in this section is share some of my favorite Gerald Peters quotes from the MLM Junkie Success Formula.
These quotes really resonated with me. Each quote is in bold and italics. I also provide my thoughts on each quote, immediately after it.
# 1: To attract the right kind of people you have to first become the “right kind of person.”
You attract what you are, not what you want. People will only join your team if they think you can help them succeed. Your prospects want to know you are serious, know what you are doing and know where you are headed. The more value you have to offer, the more people will want to work with you. People don’t join companies they join people! Be someone worth joining.
# 2: It’s not what you sell, it’s how and where you sell it!
No product sells itself, regardless of how good it is. Marketing is the most important activity in any business. To succeed in any business you need to learn marketing and sales so you can make the cash register ring. Before you join or start any business, you should ask yourself “how am I going to sell my product or service?”.
# 3: Don’t wait until you need a second income to start building it.
Having just one income stream is a recipe for disaster, regardless of what it is. Start building a second income now, so you have options if/when you lose your primary income source. Smart entrepreneurs have three to five solid income streams. On a side note, this doesn’t mean you promote multiple MLM Companies. Only promote one MLM Company at a time.
# 4: Ten years ago and ten years from now MLM’ers need leads and quality training. These never, ever, ever go out of style. If you learn to sell these tools, then everyone is your prospect.
Leads are the lifeblood of any business. Selling leads, advertising and training tools is very profitable and lucrative. This is sometimes called the picks and shovels business. Many top earners make more money from selling these things than they do with their MLM Team.
# 5: Few people are able to market online effectively and it’s extremely hard to teach new people how to market online.
Promoting a MLM Business successfully online is hard to do and hard to teach others how to do. Even if you master it yourself, it’s hard to help someone else figure it out. That’s why so many industry leaders focus on offline, old-school methods: because it’s easy to teach and it still works.
# 6: Hiding behind your computer screen isn’t going to make you rich.
Network marketing is about generating leads, building relationships with those leads, and working the numbers. You need to connect with people on a personal level. By all means, you can use the internet to meet people, but you want to take the relationship offline as quickly as possible.
# 7: People place their hope in the program and not in themselves.
You are the solution to your challenges, not the company you just joined. Until you develop the right skill-set and right mind-set you will struggle with every company you join.
# 8: Properly organized time and effort can reward you with years of residual income.
If you build your network marketing business right the first time, it can pay you for many years to come. That is the power of residual income compared to linear income. There are many folks in our industry who have been earning residual income from the same company for 20 to 40 YEARS.
# 9: Your success starts in your own mind.
You have to believe in yourself and believe that you will be successful. You have to believe in your company, its products and the industry. Most people are their own biggest critic and own worst enemy. Ultimately, you want to become your own biggest cheerleader.
# 10: The “average joe” thinks nothing of buying a $1,000 flat screen TV that is worth $500 once it is plugged in, but a $597 master recruiter course is way to expensive even though it’s value will continue to exceed the life of a silly TV.
Look where people spend their time and money and you can see what their priorities are. To succeed in this industry, you’re going to need to invest time and money in your own business education. Like any other profession, we have certain skills that must be learned and mastered if you want to succeed. You can’t lose money when you invest in yourself.
# 11: People will often use other people’s success as an excuse for their own failure.
Your success or failure is up to you and no one else. Until you accept responsibility for your own success, you will never be successful in life. If you aren’t where you want to be in life, look yourself in the mirror. I’ve never met a successful victim. You are the problem and you are the solution. Also, don’t compare yourself with others. Instead, just focus on getting a little bit better every single day and become the best version of you possible.
# 12: Few people become wealthy who work for an hourly wage.
Most successful and financially well to do people own a business and have other people working for them. To succeed financially, you either need to leverage people or leverage money. Network marketing allows anyone to have leverage, even if you don’t have money or employees.
# 13: If you’re trading time for money, you will always be forced to work and any time not spent working is a serious financial problem.
When you trade hours for dollars you do not have leverage. Even if you make $100 to $1,000 per hour, the moment you stop working or lose your ability to work, your income dries up. Everyone needs a leveraged, residual income so they have options in life.
# 14: One problem with the low-cost of MLM and mail order is that it is easy to quit.
More often than not, people don’t treat a business very seriously if they don’t have much money invested in it. Most people who invest six figures in a traditional business will do everything in their willpower to make it work. In MLM, most people give up at the first sign of struggle because they have very little money invested.
# 15: Commit to something worthwhile and stick it out even when it gets tough.
Good things take time, patience and hard work. You need vision and mental toughness. Stay committed and finish what you started. Nothing will ever go exactly as planned or as quickly as planned. Be prepared for temporary failure, setbacks and disappointment. Everyone goes through it. The journey is worth it.
# 16: People have money for the things they want.
People always find money for things they WANT to spend it on. When people tell you they can’t afford the products or business, it’s because they don’t see the value in what you are offering them.
# 17: Weekly cash flow is the number one reason for distributor drop out.
Without a constant flow of cash coming in the business, most new businesses will be out of business in no time. Learn how to manage your cash flow in your network marketing business. This is one of the primary reasons you should be retailing products. If you can service and maintain a few loyal customers each month, you will have positive cash flow.
# 18: The number one surefire way to fail is to commit to anything less than 8-12 months.
You will not get rich quick in any legitimate business. In the traditional business world, it typically takes most businesses two to five YEARS to turn a profit. The beauty of network marketing is that you CAN be profitable from your first month, because of the low start up and ongoing costs. Of course, it doesn’t mean you WILL make money right out the gate. Even if takes you 3-6 months to get profitable, that’s still a better deal than most other business models.
# 19: As long as you’re concerned what the crowd thinks of you, you will be part of the crowd.
Ignore what others are saying or thinking about you. Whenever you step above the crowd you will always have critics. If no one is criticizing you, you aren’t doing much with your life.
# 20: If you offer something of value for free then people will trip over themselves to buy everything you’ve got.
Give away something for free and use that free item to sell what you have to offer. This is known as the two-step selling process. It works very well. I use it myself.
# 21: When you build a marketing system you control the money flow.
Develop your own system, so you are in control. Ideally, you want to create a system for lead generation and one for training. If you can profit from these systems, even better.
I hope you enjoyed these quotes by Gerald Peters as much as I did.
In summary, if you haven’t checked out The MLM Junkie Success Formula by Gerald Peters, you should. This is a great marketing book designed to educate you about building your network marketing business through direct mail, and having multiple streams of income.
It’s well written, simple and to the point. I believe that if you take the information he offers and apply it in your network marketing business, you can achieve great results.
Gerald Peters is the real deal, having built a team with more than 13,000 distributors and earning a six figure income in this industry for more than ten years in a row. He’s one of the only successful distributors I’ve found who openly shares his success secrets with others AND builds his team 100% via direct mail. If you haven’t checked him out yet you should.
Disclaimer: Individual results will vary.