The MLM Golden Rule: Treat Everyone with Respect

As  a young child my mother taught me the Golden Rule.  That rule was to “treat everyone the way you want to be treated.”  As I have grown up and matured, I believe there is an even better definition of the Golden Rule.  It should say: “treat everyone the way that THEY want to be treated.”

When it comes to network marketing, I believe in the Golden Rule.  I call it the MLM Golden Rule.  I define it as treating everyone you talk to with respect, whether they join your team, buy your product or do nothing at all. Treat everyone as well as you would treat your own parents, child, or best friend.  When you do that you can’t go wrong.

Some network marketers really mess this up.  Some distributors are actually taught that they should ignore or “blackball” people who are un-supportive, negative or have no desire to join their team. Some people are even taught to avoid their own family members and close friends if they choose not to get involved in the business.  Some people are taught that people who don’t join their team are “losers” or have “no vision for their lives.”

And then we wonder why so many people have a bad taste in their mouth about network marketing!  When you treat people this badly, it’s no wonder they dislike you and what you do (our profession).

I learned a long time ago that good news travels fast and bad news travels even faster.  When you treat someone well, they might tell a few people.  Yet, when you treat someone badly they will tell everyone they know.

Assuming this is true, and I believe it is, we should all treat everyone we talk to with respect. Value people’s differences.  Value that everyone thinks differently from each other and has different values, personalities, goals and styles than you do.  If we were all the same, how much fun would the world really be?

Starting today, put a smile on your face and treat everyone you talk to as well as you would treat your own best friend.  Be positive and uplifting.  Never lie, deceive or cheat someone. Never use hype or pressure.  Never bug, chase or annoy people.  Do what you say and say what you do. Always do the right thing, even when no one is watching.

Be a network marketing professional.  Take pride in what you do.  Be a sterling example for others and you will attract the right people into your business.  Treat everyone with respect. Have posture.  Treat others the way that they want to be treated.

And remember this.  If you treat people well a few things will happen:

  • A no today might become a yes later on down the road
  • Worst case, people will be neutral to what you do
  • Some people will give you referrals
  • Some people will buy some products just because they like you

Follow the MLM Golden Rule and you will be well on your way to success.  Violate the rule and you will get frustrated, stay broke and probably quit.

What are your thoughts about the MLM Golden Rule?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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Chuck Holmes


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6 thoughts on “The MLM Golden Rule: Treat Everyone with Respect

  1. Greg Boudonck

    You hit a nail directly on the head!

    I honestly believe this is the #1 reason that many people dislike network marketing. I see it time and time again, and it seems like certain MLM companies have a larger supply of the people who tend to treat you like a loser if you do not join their company. This really makes me sad, because I know that this attitude is harming the whole industry.

    Yes, the Golden Rule is one of the keys to a successful life. Thanks for the reminder Chuck.

  2. ilana Leeds

    I love this post because it is about one of my pet soap box raves, Respect – Responsibility, Equality, Simple Peace, Energy, Calm and Tact. If we understand those seven words and their connotations well, we will always treat others with care and total respect.
    If you follow the philosophy of other groups who term those who do not integrate or invest into the company as losers, or ‘bad’ or ‘negative’ feelings, then you have lost respect and become controlling and cultish. Almost like a sect. That is not respect. Thank you a great post.

  3. Diamond Grant

    Don’t we all learn the golden rule which is to be applied to life in general as kids? Yet, somewhere down the line many people lose sight of this and it reflects in their personal and professional lives. MLM is an industry that heavily relies on your ability to be respectful in your dealings with people in order to gain/keep customers and team members. This post serves as a great reminder for getting us back to the basics of good business.


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