The internet is amazing! I’m sure you agree. Since the internet started growing in popularity, back in the 1990s, more and more network marketers have shifted their efforts from building their business offline to trying to build it online.
And while the IDEA of building a MLM Business online sounds SEXY, it’s much harder said than done. I’m sure you realize that already. I’d bet that just as many people FAIL trying to build their business ONLINE as they do trying to build it OFFLINE.
That’s because people run to the internet to AVOID the activities they don’t want to do offline (call people, show presentations, generate leads, face rejections, etc.).
Study ANY 100 top earners and I’d bet that at least 98 out of every 100 of them still focus on building their business OFFLINE. Yes, I said OFFLINE. That just goes to show that Old School MLM still works. In fact, offline is much easier to do, and it’s much more duplicatable with your team, than trying to get everyone to build their business online.
If you’re struggling to build your business offline, you’re going to struggle building it online. You can’t just run to the internet and expect to have leads flowing in and start making money right away. Yet, that’s what most people think will happen.
If you don’t understand marketing, if you aren’t willing to advertise, if you’re scared to talk to people, if you don’t know how to generate leads, if you won’t invest in your business education, if you don’t know how to build relationships, you will struggle both online and offline.
As I see it, the internet is a marketing medium, not a system. It’s simply a way to advertise or market your business. It’s not a solution to building your business.
The internet is no different than in home parties, newspaper advertising, or one-on-one presentations. It’s just a WAY to build your business.
For most people,the internet is WAY to complicated to figure out. It took me close to $50,000 and almost four years of full time effort to figure it out. Most people do not have that amount of time or money to figure it out. Nor do they have the patience.
Few people will ever be able to build their business online.
Now, I’m not trying to be all doom and gloom and tell you not to build your business online. It’s smart to leverage the internet.
HOWEVER, don’t think it will be easy. Don’t expect everyone on your team to WANT or know HOW to build their business online.
Don’t think you can just take your business online and achieve instant success. That will not happen.
Learning how to market and advertise properly is the key to success in network marketing, whether online or offline. Generating leads, converting leads and getting those people to do the same thing is what you need to learn how to do. And once you do that, you need to learn how to build relationships with your people.
And if you don’t know how to do that, you will fail online or offline.
What’s the bottom line? The internet is not the answer to your struggles in MLM. You are the SOLUTION. And until you get your thinking (mindset) and skill-set right, nothing else really matters.
Just my thoughts. What do you think?