In today’s post I’m going to talk about the hype, lies and pressure in MLM. I’m going to talk about certain things that SOME distributors do that give our industry a bad reputation.
During my first few years in the industry, I made many of these mistakes myself. I was an amateur. I didn’t know what I didn’t know.
Now that I’m a network marketing professional, I hope to pay it forward. I want you to learn from my mistakes so you don’t make them in your own business.
I personally believe that the hype, lies and pressure in MLM are the # 1 reason our industry gets a bad reputation. We have millions of reps who have not been trained properly, or are ignorant about what they should and shouldn’t be doing to grow their business.
Our industry has more hype than any other industry I know of. Many network marketers talk about their opportunity saying things like:
- This is the easiest company to build…
- Get in now and I’ll build your team for you…
- Get in now if you want to get rich…
- All you need to do is find 2 who get 2…
- Jobs are for losers…
Hype might have worked back in the 1980s or 1990s, but people today want nothing to do with it. The only exception might be MLM Junkies. They love the hype.
Today’s consumers are smart. They appreciate HONESTY. They appreciate someone who can share the facts and benefits without using hype.
Be excited about your opportunity and products, but have contained enthusiasm. Be excited, but don’t go around making false promises. Don’t exaggerate.
Instead, focus on WHAT’S IN IT FOR YOUR PROSPECT. That is the smart way to recruit more reps. Focus on the benefits and how your prospect will benefit if they buy your product or join your business. Do that without hype and you will become a recruiting machine.
Sometimes the negative perceptions of Network Marketing are created by the way we present the products or the opportunity to the world. Sometime we get so excited that we misrepresent our product and opportunity. We start throwing around big language about our products that we can’t substantiate. We call the product a miracle cure. Say it’s guaranteed to create certain results. There is so much hype, and no substantiation behind that claim.
Such actions decrease the credibility of the Network Marketing profession. As we go out there and create more and more hype, people believe it less and less. So, think about what you can do to make sure that within your organization you are making responsible claims about your product or service. If anything, you need to be under-hyping the product. Even if you’ve had incredible results, you can’t use that language. If you continue to over-hype, there’s going to be more and more regulatory scrutiny inside of your company and the profession itself.
The truth is enough. So, be careful with the type of language you use because hype doesn’t serve our profession.
The Lies in MLM
There is NEVER a good reason to LIE to your prospects. EVER. The truth is always more than good enough.
Never lie about how much money you are making in the business. Never lie by saying your business is easy to do. Never lie and say your prospect will get something, even if they do nothing. Never promote your business opportunity as a job.
Tell people the truth. The truth is good enough.
Once you start lying to people, you lose your credibility. Even worse, you have to remember what lies you told to who.
Don’t go down this road. Instead, be honest with your prospects. Be a person of impeccable integrity and character.
If you share the truth with them and they don’t see it, or they aren’t a good prospect, you don’t WANT or NEED them in your business.
Exaggerating your earnings is one of the quickest ways to bring scrutiny to your business and damage the MLM industry, according to MLM attorney Kevin Thompson. Be honest when presenting your compensation plan to prospects. Inform them that an MLM business takes time to build and that it’s best to work it part time while still employed before committing to full-time involvement in MLM. Offer to help your prospects when they join. MLM is a business of people helping people. Just as you may have a sponsor who helps you close prospects, offer the same services to your recruits. Give them free leads to work, and make time for three-way calls between your recruits and their prospects.
The Pressure in MLM
I’ll start this section out by sharing a fictional story.
Imagine this for a moment. You and your spouse visit a used car lot. You’ve been thinking about upgrading your vehicle to something better. As soon as you drive onto the lot and exit your vehicle, you are approached by a slick salesman.
He has bad breath, is wearing cheap cologne, an outdated sports coat, and he immediately starts talking about the most expensive vehicle on the lot. He says he’s got a deal for you, even though he never took the time to figure out what you are looking for.
He talks a lot. He asks you a few questions, but he always interrupts you and never lets you finish. After a few minutes of conversation, he rushes you into his office to work out a deal.
He brings you into a quiet room. The temperature in the room is much warmer than it should be. You and your spouse start to sweat. He offers you a cup of coffee.
As he rushes out of the room to get your coffee, it feel like forever. You feel like you are in an interrogation room. You sit there and wait. And wait. After he brings you your coffee, he leaves again to work out a deal with the sales manager.
Hours go by. It feels like WEEKS. He ends up spending HOURS trying to pressure you into paying too much for a vehicle you don’t want and can’t afford. Obviously, he does not have YOUR best interest at heart. Instead, he’s just trying to close out the month strong and meet his sales quota.
After hours of going back and forth, you and your spouse have had enough. You leave the dealership vowing that you will never return.
You then go home and share your experience on Facebook. You tell everyone you know NOT to do business with that dealership.
Have you ever experienced anything like this? If so, you know EXACTLY how your MLM Prospect feels when you PRESSURE them.
NO ONE wants to be pressured. Your prospect KNOWS when you have their best interest at heart AND they also know when you are just trying to make a quick dollar.
My best advice is to treat every prospect you talk with as well as you would your own best friend. Always ask for the sale, but NEVER pressure anyone. Your job is to LEAD people to a decision that is most beneficial for them, not for you.
Be a professional at all times. Act like a lamb and you will sell like a lion!
When customers feel pressure, they feel that demands are being placed on them. Pressure violates customers’ trust when the salesperson doesn’t show respect for their ideas and opinions. Creating demand and force doesn’t work. Patience, respect and understanding do. When you’re able to turn pressure around, you become elevated to a level far above your competition. When you truly want to serve your customers, they know it.
There you have it folks. These are my thoughts on the hype, lies and pressure in MLM. I hope from this day forward you will make the decision to be a network marketing professional and always do the right thing.
What you have your hands on is good enough. There is never a legitimate reason to use hype, lies or pressure with your prospects.
What are your thoughts? Do you agree or disagree with me? Leave a comment below and let me know what you think. I look forward to hearing from you.