Today, I want to share some valuable lessons and quotes from one of my favorite network marketing books of all time: “The Greatest Networker in the World” by John Milton Fogg. I’ve just finished re-reading this book, probably for the 10th time now, and I want to share some quotes and lessons that really resonated with me.
Each quote is in bold and italics. I will provide my own two cents after each quote. They are listed in no particular order. Enjoy.
# 1 For every positive piece of word-of-mouth consumers pass around, there are 11 negative comments being shuttled about. Be an ambassador to the industry. For every good thing you do, people will talk and tell their friends. For every bad thing you do or say, those same folks will tell ten times more people. Don’t ruin the reputation of our great industry by acting like an amateur and saying or doing something unethical or deceptive. Be a professional at all times. Never bash another company. Never disrespect your prospects or team members. Never lie, cheat or steal. Do the right thing and things will work out for the best.
# 2 Network marketing is truly the responsibility business. We get paid for taking responsibility. No one cares about your business as much as you do. Make sure that you man up or woman up in your business. Don’t blame others for your lack of results. No one is going to build your business for you. That’s your job. This is a merit-based pay system. I’ve never met a successful victim.
# 3 Have a goal bigger than you are. Goals really are the key to success in life and in business. Set some written goals, create an action plan and get to work! Have a big WHY! This is what will keep you motivated when things get tough. Have a WHY so big that nothing can stop you!
# 4 Number one – to coach your people to have fun. Number two – to teach them the skills they need to succeed. Three – to help them develop and grow, first as individuals, then as members of a team. And number four – to win… when you can! What a simple, but effective way to grow your network marketing business and help others become successful. Make the business fun. Create an environment and culture where everyone can learn and improve, and feel like they are part of something bigger than themselves. Help others. Get people off to a fast start in their business. Be a good example for others to follow! Everyone wants to be part of a winning team.
# 5 I set out to find a way to do this business that anyone – of no matter what age, experience, background, talents or whatever – could do. Keep things so simple that even an 8 year old could do it. Find something that will work for everyone. If you are the only one who can do what you are doing, your business won’t grow. Getting other people to duplicate your results is the key to success in this industry.
# 6 No results – no check. No learning – you get left behind. No fun – you quit, or burn out, or burn out and quit. Keep it fun. Help people develop their potential. Help people make money. That’s what you need to do if you want good retention in your business. Most people already have a job and boss. Most people are looking for something to do that is fun and can provide an extra income stream at the same time.
# 7 In this business, you will only achieve what your habits of belief allow. Your thoughts will control your actions which will control your results. Get your thinking right. Work on yourself. If you don’t believe in yourself, your company and the industry you will never make it big. We become what we think about. We attract more of what we already are.
# 8 He told me that every highly successful network marketer he had ever met had earned the majority of his or her income from the sales generated by two to five individual distributor groups by leadership distributors. He said to look for those four or five people – to ask all of my new people right up front if they were committed to achieving that level of leadership and success, and he told me to focus my efforts on developing those men and women who made the commitment. Most of your profits will come from a few key people in your team. Most top earners in our industry make 90% or more of their income from one to three legs in their organization, even if they’ve personally sponsored hundreds of people. Your job is to find these few key people and do everything you can to help them succeed. In most cases you will find these people in depth.
# 9 I wanted leaders who would duplicate themselves. MLM is really all about duplication. It’s about finding a few key leaders who go on and build a big team of their own. It’s about having a lot of people do a little bit and a few people who do a lot. When you recruit people you add people to your organization. When you duplicate people on your team, you multiply people. Multiplication is what you want!
# 10 A number of my leaders today were people who had no idea they were capable of such things when they began. You never really know who is going to step up to the plate and do great things in your organization. Your job is to work with the willing and support everyone. Be a good example, teach personal development and let the cream rise to the top. Watch what people do, not what they say. When you find someone in you group who is doing the work, get in their hip pocket and chase the business with them. I’ve also found that the people you think will do it, don’t, and the people you think will never do it, do. You just never know who will be your next superstar.
# 11 I help my people downline sponsor, and when I meet someone new and exciting, I match them up with one of my people with whom they’ll enjoy working the most. When you help your team members become successful, you succeed. It’s true, you can have everything you want in life if you help other people get what they want. Spend more time helping your team than you do personally sponsoring new people. Always work in depth. Chase the excitement in your business and always work with the newest, most excited person, at the bottom most point in your organization.
# 12 Network marketing is all about taking care of people and I like taking care of people. This is a relationship business. It always has been and always will be. You love, support, and help your team and everything else will come together. If you’re in it just for the money, you won’t make it very far. People don’t care how much you know until they know how much you care. Don’t think you can just hide behind a computer and build a large organization. Without solid relationships, your business won’t last.
# 13 It’s a game of position. Certainly the shot right in front of you is important, but you must also think ahead two, three shots or more. Everything you do in your business should be based upon whether or not it is healthy for your business for the long-term. Don’t worry about the quick buck. Be strategic and help your team. Don’t trade long-term success for short-term profits. Be a visionary and see things before they exist.
# 14 Usually, when you are concentrating on teaching people to teach people, your results are slower in coming than if you focused on simply teaching people how to sell products and sponsor people… But when you teach people to teach people, you move from creating results to empowering others. This business is all about teaching people to teach people to teach people to teach people. Your business won’t start out like a rocket ship when you do that, but if you stick with it you will eventually have a huge team. Anyone can make a nice income by retailing a lot of products and recruiting a bunch of people personally. But if you want financial freedom you need to become a teacher and teach your people to teach.
# 15 When I came to understand how the business works, that it depends on our ability to effectively sponsor people who know how to teach people how to teach other people, my business began to grow for real. Focus on teaching your team to duplicate, not mass sponsoring. Teach people how to teach other people. Show others how to be leaders and duplicate their business. Your goal is to develop leaders and people who are independent of you as quickly as possible.
# 16 See, unless you’ve been taught to help people discover or reveal their own values and what’s really important to them, you can’t connect your opportunity to anything lasting or meaningful in their lives. It’s not anchored to them. Your goal is to find out the WHY for everyone on your team and show them and remind them how network marketing can help them accomplish their WHY. Get the business in their head and they will stick around for a few months. Get it in their heart and they will stick around forever. People do the business for different reasons. Your job is to find out each person’s reason.
# 17 In our business, you take a stand for the people you sponsor. You champion them and their success. The shortest and most direct way of doing that is to teach them to teach others. You should be a servant leader and work closely and help everyone you sponsor. That’s your job. Don’t keep mass recruiting and not spend any time with the people you sponsor. When you sponsor someone, that is the BEGINNING of the relationship, not the end of it. Don’t be so busy looking for your next recruit that you forget to take care of your flock.
# 18 There are mentors lurking everywhere just waiting to serve you. Find a mentor, someone who is successful. All successful people have a mentor. You need one too, if you want to succeed in network marketing. Look in your upline for someone who has the income and lifestyle you want and get their help. Humble yourself and do what they teach you.
“The Greatest Networker in the World” by John Milton Fogg is a really wonderful book. I give it 9 of 10 stars and consider it a must read for ANYONE who wants SUCCESS in this great industry. It’s told in a parable format so it’s really easy to follow. It’s available anywhere books are sold.
What are your thoughts? What is your favorite quote from this list? What do you like about the book? Leave a comment below to let me know what you think. I look forward to hearing from you.