The Best Way to Contact Your Warm Market About Your MLM Business

One of the best pieces of advice I’ve heard in recent months was for brand new distributors to make a HUGE name list and then contact everyone on their name list about their business opportunity or products by sending them a letter in the mail.   What I want to do in the rest of this post is explain this concept in greater detail and give you some ideas, so you can help your new distributors get off to a fast start.

First and foremost, it’s paramount that you have your new distributors make a name list and contact their warm market.  That is by no means the only way to build a business, but it is the fastest and easiest way for anyone to get started.

I’ve found that most new distributors are very hesitant to make a name list.  They fear being rejected by their family, so they simply refuse to make a list.  They can’t imagine calling everyone up and getting rejected over and over.

Well, what if there was an easier way?

What if you could have everyone in your organization make a name list with a couple hundred names and then have them send a personalized letter to everyone on the list?  The letter would briefly describe the products or opportunity and it could say that if they would like to learn more information to simply give them a call.

How would that work?

I personally believe this is a great way to avoid rejection and only work with people who call you.  The best part is that this is a hands off, stress free approach.  Your prospect isn’t pressured.  If he is interested, he simply calls back.  If he’s not interested, he doesn’t call back.  It’s really that simple.

What your prospect would do is come up with a couple hundred names and then mail out 5-10 letters per day UNTIL he worked through the entire name list.  And mailing letters to 200 people would only cost someone about $100, so it’s really cost effective.

By the time he got through the name list, he should have a few customers and distributors. He could in return teach his new team members how to do what he just did.

You see, anyone can lick a stamp and put a letter in the mail!  It’s not hard to do and it’s not like picking up a 300 pound telephone and explaining to Aunt Mary that you found the best thing since sliced bread.

Some of you might be wondering, what should the letter say?

Most people would tell you to write a letter about your business opportunity.  I do NOT recommend that.

Instead, I would write a letter about the PRODUCTS.

My letter would say something like this.

Hi Aunt Mary.  This is Chuck.  I’m writing you because I’ve been taking some nutritional supplements for the past month.  In the past 30 days I’ve lost 9 pounds and I have a lot more energy.  I thought I would let all of my family and friends know about this, in case they wanted to get healthier.  If you would like more information about what products I am using, give me a call.  And if not, no hard feelings.  Have a great week.  I love you and miss you. Ted.


Do you see how simple that is?

There’s no hype.  No mention of a business opportunity.  Nothing to make someone’s spider sense’s tingle.

This is quite perhaps the easiest way to grow your business.  It’s much more effective than calling everyone up, or posting messages all over Facebook (people ignore those anyway).

Before I close this post out, I know that some of you are saying, “heck, I could just do this with an email.”  My response to that is DON’T do this by email.  Emails are nowhere near as effective as a piece of mail.  After all, how many emails do you get a day?  And do you read them all?  I doubt it.

Yet, everyone checks their mail every day.  And people actually read their mail.  Getting someone to read your message is more than half the battle.

What are your thoughts about contacting your warm market with mailed letters to grow your MLM Business?  Leave a comment below to let me know what you think.  I look forward to hearing from you.


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Chuck Holmes is an author, blogger and network marketer. He is a top producer in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel.

16 thoughts on “The Best Way to Contact Your Warm Market About Your MLM Business

  1. The personal touch of taking the time to send out an actual letter to someone in the mail does go a long way. I found that people were more prone to respond to my letters than emails when I was starting out. Like you said emails get to be so overwhelming and people would delete them before they ever read the content. When people get something in the mail they are curious and want to know what its about. Good advice that I can say works.

    • Sending a personal letter makes sense. It works very well.

  2. Hmm how do you go about recording down your warm market’s addresses?? Do you ask them for their addresses or what??

    • If they’re your friend, you should already have their mailing address.

      • I meant mostly we have is their contact or email addresses.. Mailing addresses maybe not??

  3. I must admit that contacting the warm market has always been a touchy thing with me also. Inside, we get to worrying about being thought of as the person trying to “scam” the family and friends. The approach you shared here Chuck is so sensible. No pressure, just a simple letter. Sometimes we get so into the “sales mode” that we don’t consider that just simple and basic works; we make it too complicated often.

    • The key to talking with friends and family is to have a natural conversation, like you normally would. Stay calm. Share your story. Never use pressure. Treat everyone well whether they decide to become a customer or not.

  4. Hi Chuck,

    This is an interesting concept! I like it. Have you or do you know anyone who has done this and what percentage of success they’ve had? Obviously, it’s something that anyone could do and even a little bit of success would be great. It would be even better if this was able to get someone into profitability quicker. Less attrition then!! No one quits a business that they are making money with!

    • I’ve heard of people doing it with success. I think the approach you use with a letter is the most important thing. If you starting talking “opportunity” I would expect the response to be VERY low. If it was product oriented, I would expect a higher response rate. The key is how the letter is written.

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  6. Brilliant. So simple, yet this is the first time I ever heard anyone mention this strategy. I have started tonight and my first few letters will be in tomorrow’s mail. Thanks.

    • Chuck, Been thinking about how to go about doing this. Do you think it needs to be a “business” letter (8 1/2 x 11) in an envelope? Or could you use post cards or personalized note cards? Just trying to determine the best way to do this since I never send my friends and family mail (other than email). I was thinking note cards might work best (most personal touch). Thanks for your insight.

      • I think any of these methods would work. Note cards would be great for the personal touch.

    • Good for you, just make sure you focus on the service, not the business.

  7. I kind of wish I had done this, although back when I started I never even sent Xmas cards because the whole mechanics of writing, addressing, and sending stressed me out so much. So I wonder what people would think if I sent them a letter out of the blue. They probably would wonder what I wanted from them. But I think for most people writing a letter is easier and it’s for sure easier than calling or even messaging someone.

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