One of the best pieces of advice I’ve heard in recent months was for brand new distributors to make a HUGE name list and then contact everyone on their name list about their business opportunity or products by sending them a letter in the mail. What I want to do in the rest of this post is explain this concept in greater detail and give you some ideas, so you can help your new distributors get off to a fast start.
First and foremost, it’s paramount that you have your new distributors make a name list and contact their warm market. That is by no means the only way to build a business, but it is the fastest and easiest way for anyone to get started.
I’ve found that most new distributors are very hesitant to make a name list. They fear being rejected by their family, so they simply refuse to make a list. They can’t imagine calling everyone up and getting rejected over and over.
Well, what if there was an easier way?
What if you could have everyone in your organization make a name list with a couple hundred names and then have them send a personalized letter to everyone on the list? The letter would briefly describe the products or opportunity and it could say that if they would like to learn more information to simply give them a call.
How would that work?
I personally believe this is a great way to avoid rejection and only work with people who call you. The best part is that this is a hands off, stress free approach. Your prospect isn’t pressured. If he is interested, he simply calls back. If he’s not interested, he doesn’t call back. It’s really that simple.
What your prospect would do is come up with a couple hundred names and then mail out 5-10 letters per day UNTIL he worked through the entire name list. And mailing letters to 200 people would only cost someone about $100, so it’s really cost effective.
By the time he got through the name list, he should have a few customers and distributors. He could in return teach his new team members how to do what he just did.
You see, anyone can lick a stamp and put a letter in the mail! It’s not hard to do and it’s not like picking up a 300 pound telephone and explaining to Aunt Mary that you found the best thing since sliced bread.
Some of you might be wondering, what should the letter say?
Most people would tell you to write a letter about your business opportunity. I do NOT recommend that.
Instead, I would write a letter about the PRODUCTS.
My letter would say something like this.
Hi Aunt Mary. This is Chuck. I’m writing you because I’ve been taking some nutritional supplements for the past month. In the past 30 days I’ve lost 9 pounds and I have a lot more energy. I thought I would let all of my family and friends know about this, in case they wanted to get healthier. If you would like more information about what products I am using, give me a call. And if not, no hard feelings. Have a great week. I love you and miss you. Ted.
Do you see how simple that is?
There’s no hype. No mention of a business opportunity. Nothing to make someone’s spider sense’s tingle.
Before I close this post out, I know that some of you are saying, “heck, I could just do this with an email.” My response to that is DON’T do this by email. Emails are nowhere near as effective as a piece of mail. After all, how many emails do you get a day? And do you read them all? I doubt it.
Yet, everyone checks their mail every day. And people actually read their mail. Getting someone to read your message is more than half the battle.
What are your thoughts about contacting your warm market with mailed letters to grow your MLM Business? Leave a comment below to let me know what you think. I look forward to hearing from you.