Today, I want to talk about the best source of MLM leads. Spend any time on the internet and you will find thousands of different people teaching or telling you thousands of different ways to get leads. Each person will claim that they have the “secret source” for getting high quality leads.
What these same people don’t tell you is that the “lead source” they are recommending is typically an affiliate program and they “typically” earn a commission for referring “that lead source” to you.
I have no desire to do that to you. Instead, my goal in this post is just to share some of my own insights from thirteen years of experience in this industry. I’ll talk about my “mindset” when it comes to getting leads, my best source of leads, and I’ll also share some of my favorite lead generation strategies.
To me, the best type of lead is someone who contacts you first, to learn more about your product, service or business opportunity. I have a rule in my network marketing business that I ONLY talk to people who call me first. I don’t cold call anyone. I don’t prospect anyone. I don’t call friends and family. I don’t use the home parties. I don’t use the three foot rule.
Of course, all of those strategies do work! I’m not telling you NOT to use those techniques. Many people have built network marketing empires using those steps.
I don’t use any of those techniques because I don’t like selling and I don’t want to bother, annoy or pressure anyone. I don’t want people to think that the only reason I am talking to them is so I can make money off of them. I also want to build my business online, so I can leverage myself, work smart and build an international team.
My goal is to be a welcomed guest, not an uninvited pest (thanks Dan Kennedy)! In other words, I want people to be HAPPY that I am talking with them about my products and business, because they asked me to.
In addition, I have NO desire to mix family, friends and business. I’ve done it in the past, and it never turned out well. Do I have some family members on my team? Yes. But not many!
The most common ways that I get leads are:
- Solo Ads
- Classified Advertising
- Direct Mail Postcards
- Giving Away Free Information
- Video Marketing
- Pay Per Click
Other network marketers do things like:
At the end of the day, the best source of MLM Leads is the source that works best for you. You have to find something you are comfortable with, that makes sense to you, and matches your budget, personality, available time, and strengths.
What works for one person might not work for someone else. And that is perfectly okay. You don’t HAVE to build your business the way your upline does. The two of you are two totally different people with different skill-sets and experience. What works for them might not work for you.
Return on Investment
When I try and determine which source of leads is the best, I only think about return on investment. In other words, which lead source gives me the highest ROI? Which lead source can I use and at least “break even” on the front end?
I know that the greatest expense for any business is acquiring new customers. If I can acquire new customers and distributors at a break even cost, or even a very small loss, I consider it a good lead source.
If I can’t do that, I ditch that lead source and use something else.
Time vs. Money
There is no such thing as free leads. Get that thought out of your head. You are either trading your personal time to get those leads or you are investing money. And time is money! I know most folks are on a limited budget at first, so they will have to focus on trading their time to get leads. If that’s the case, I would find a lead source that doesn’t take tons of my time. Find a lead source where you can leverage your time, such as setting up a space at a local event.
As you start to make some money in your business, I would re-invest that money back into my business and use paid lead generation strategies. I prefer paid strategies, because you can free up your time and work smart. You only have so much time in a day. Why not leverage yourself by using money to acquire leads?
The Process I Use to Get Leads
My process of getting leads is to give away free information. This is sometimes called a two-step selling process. This is without a doubt the best strategy you can use to get leads and build your network marketing business. Rather than promote your business opportunity on the front end, give away a free book, eBook, newsletter, CD, boot camp or something with a high perceived value.
Use that giveaway to generate leads. Let your free information do most of the selling, sifting and sorting for you. Don’t call the people who requested the free information. Wait for them to call you! That’s what I do.
The beauty of this strategy is that people are already pre-sold when they call you. All you have to do is answer a few of their questions and help them get started. This is a lot better than doing what most people do and spend a lot of money to advertise a business opportunity that no one is interested in.
To build up my mailing list (direct mail) I give away a free CD that I mail to people. Yes, it costs me money! And I gladly pay it. I also give away a free boot camp to generate email leads. I should tell you right upfront though that my direct mail leads (from the CD) are my best leads.
My Best Sources of Leads
As of 2014, my best source of leads is blogging! That’s where I give away my free information and free CD. The reason my blog works so well and produces the best quality leads is because it has the like, know and trust factor. I work really, really hard to provide great content. People like the information that I provide and they trust me that I will offer them fair advice.
A portion of the people who visit my blog subscribe to my newsletter and free boot camp, or they request my free CD. Over a period of time (typically 6 months or more), many of these folks decide to do business with me. They either join my team, buy one of my products or purchase an affiliate product that I recommend. Either way, I make money. Best of all, I don’t have to deal with rejection or chase people down. I am the hunted, not the hunter.
Other things I do to generate leads include video marketing, solo ads, postcard marketing, and classified ads. These are all SECONDARY strategies that I use in conjunction with blogging.
In summary, the best source of network marketing leads is the source that works best for you and gives you the best return on your time or money investment. Please know that what works for one person might not work for someone else. The key to success is to find a lead generation strategy or lead source you are comfortable with, stick with that one strategy, and master it.
Focus your time, energy, and money learning that one strategy UNTIL you are proficient at it. Do that for a period of a few YEARS and you will be amazed at what you can accomplish in your business.
What is your best source of MLM leads? Leave a comment below to share your thoughts. I look forward to hearing from you.