Today, I’m going to share a few of the most important lessons I ever learned from my favorite MLM Mentor of all time. In case you don’t know who he is, his name is Mark Yarnell. Mark was a legend in our industry. His books and training materials have helped millions of people learn how to build a successful MLM Business.
Sadly, Mark passed away this year (2015). He will be greatly missed. Despite his passing, his legacy continues. I hope to continue his legacy. These are quotes from different books and audio programs that really resonated with me. Enjoy.
# 1 The best prospects you will ever find are those who desire success more than they fear failure.
You never really know who will build the business. Only time will tell. That being said, the number one thing you are looking for in a prospect is a big burning desire to change their life for the better. You’re looking for someone who wants success so bad that they will put in the work no matter what. You’re looking for someone who is sick and tired of being sick and tired.
# 2 Never mistake activity for accomplishment. You cannot train your way to $100,000.
You can’t think your way to success. There is a huge difference between being busy and being productive in your business. There are only five money producing activities in our industry. Those activities are prospecting, showing the plan, following up, training your team and finding customers. Those are the tasks you should focus most of your time on. Spending time on conference calls, watching YouTube videos, organizing your office, reading the company’s catalog, and reading blog posts will not build your business or make you money. At the end of the day, theoretical knowledge means nothing. What you want is applied knowledge. The best way to learn something is by doing it.
# 3 Every great network marketer was a lousy network marketer at first.
There is always a story behind the story. When you see a successful person on stage you see a finished product. What you see is someone who has gone through years of setbacks, challenges and personal growth. Most people are horrible at this industry when they first get started. It takes time to develop the skills and become the person you need to become to be successful. Never compare yourself with someone else, because you don’t know what they have been through to get where they are right now. Simply focus on getting a little bit better every day. Do that for a few years and you will make big progress.
# 4 In network marketing we get paid to do two things: retail products and recruit business partners. Spend 80% of your time doing that if you want to succeed.
Spend most of your time prospecting new business partners and selling products. Evaluate yourself each week and determine how much time you spent doing these two activities compared to everything else you did in your business. Keep the main thing the main thing. Always do the first things first!
# 5 The lifeblood of your organization is new blood. Keep filling the pipeline or there will be downtime.
Never stop prospecting and adding new people to your pipeline. Talk to two to ten people a day and never stop! Never go a month without sponsoring at least 2-4 new people. Ever!
# 6 Almost any tool will work, if you do!
Utilize third party tools to build your business. You want to be the messenger, not the message. Use third party tools to show the plan, pique people’s interest, and follow-up. Tools let you work smart and keep the business so simple that anyone could do it.
# 7 One of the biggest mistakes you can make is trying to drag unmotivated people across the finish line.
You cannot make anyone else successful in this business. You can’t want the business more for people than they want it for themselves. Your job is to find motivated people, not to motivate your people. If your whole team relies on you for motivation you will get eventually burn out and quit. Rather than trying to keep everyone motivated all the time, spend your time looking for self-motivated people.
There you have it folks. These are some of the most important lessons that I learned from my best MLM Mentor of all time: Mark Yarnell. If you’ve never studied any of Mark’s materials before, I suggest you do. The information he teaches is completely life changing. Here are a few blog posts that I’ve written about him that I thought you might enjoy.
- Your Best Year in Network Marketing – Book Review
- Your First Year in Network Marketing – Book Review
- Tribute to Mark Yarnell
- 7 Things I Learned from Mark Yarnell
On a side note, what is your favorite quote from above? Why? Leave a comment to let me know. Thanks.
To Your Success,
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P.S. Let’s build a BIG team together. I know marketing and I can help you get leads. Check out my team’s exclusive postcard marketing system to build a big downline with our natural and organic products company.