What is the # 1 time waster in network marketing?
Let me start by telling you that most distributors waste tons of time doing the wrong activities.
In network marketing there are two types of activities: income producing activities and busy work.
Income producing activities are anything you do that actually grows your business, and puts money in your pocket, such as retailing and recruiting.
Spending time on busy work is a HUGE time waster. If it doesn’t actually grow your business, don’t do it.
Of all the things that network marketers waste their time on, I think the # 1 time waster in network marketing is working with the wrong people.
I can’t speak for anyone else, but for many years I thought it was my job to save people!
I would look for people who NEEDED the business, so I could save them. And when people joined the business, I would spend all my time trying to drag them across the finish line.
I would do everything and anything to motivate these people and help them become successful.
I either saw their “inner potential” and knew they could be successful if they applied themselves, or I “wanted success more for them than they wanted it for themselves.”
Can you relate?
I’m sure you can.
I have since learned that you need to be smart about who you sponsor and who you work with.
You see, we all have a limited amount of time to build our network marketing business, especially if we are doing it part-time.
That means that we need to work smart and be strategic about how we spend our time. We need to work with people who are willing to go to work and do what we teach them.
We need to work with people who have the desire to succeed and the willingness to roll up their sleeves and make it happen.
We are looking for people with a big burning desire to change their life, who are coachable and are willing to do the work.
This is a very small percentage of the people in network marketing (less than 10%).
Just to clarify, I am not telling you to abandon everyone else, to shun them, or not help them. You just need to train all of your non-performers in a group setting and work with your serious people one on one.
Don’t let someone who never does anything with their business take up all of your time.
Be smart about who you work with and who you sponsor.
You can sponsor anyone into the business as wholesale distributor or retail customer. That’s one thing. But be selective about which business builders you spend a lot of time with.
What I recommend you do is give your new distributors homework assignments. If they do the assignment, keep working with them one on one.
If you see them trying (based upon their actions) keep helping them. But if they never do anything, or they go in the Witness Protection Program, leave them alone and look for someone who wants to build a big business.
You can only lead a horse to water, but you can’t make them drink.
Also, when you are looking for prospects, try to recruit up. Look for people at your level of motivation and success, and higher. Sponsor entrepreneurs, sales professionals, sharp people, and people who will do anything to change their life for the better.
Focusing on prospecting quality people can make a big difference in your business. Personally, I’d rather look for one leader than 100 followers.
And remember, 2-3 leaders is all you need to build a big team!
What are your thoughts? What do you think is the #1 time waster in network marketing? Leave a comment below to share your thoughts. I look forward to hearing from you.