Team Culture in MLM: How to Create One That Grows Your Team

Today, I want to teach you everything I know about how to create a team culture in MLM.

I should tell you up-front that this is one area I work hard to improve in my own business. It’s been one of my biggest challenges since I started building my network marketing business online, and I also see many other distributors struggling with the same thing.

Hopefully, my insights and experience can steer you in the right direction so you don’t have to make the same mistakes that I did.

What is a Culture?

Here’s a simple definition I found online.

A culture is a way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.

The best example I can share with you is the military. I spent 15-years in the Army and the experience was very different from being a civilian. As I see it, the military is a sub-culture within the American culture. It has its own set of values, beliefs, rules, policies, procedures, customs, and courtesies.

People in the military talk a certain way. They dress a certain way. They act a certain way. There are rules that are different from rules outside of the military. There are traditions, customs, and courtesies that are followed and honored. People inside the military culture understand it. Most people outside of the military culture don’t understand it (not normally anyway).

Within our society, there are hundreds, even thousands of different cultures and sub-cultures, each with their own set or rules, customs, traditions, courtesies, and ways of doing things. 

team culture in mlm

Why is Culture Important in Your MLM Business?

You might be asking yourself “why is culture important in network marketing?” Culture is important for several reasons.

First off, everyone wants to belong to something bigger than themselves. People want to be part of something great. People want to spend time and be around other people who are like them, with similar goals and interests.

Another reason your team needs its own culture is because most people on your team will have low self-esteem, lack confidence in themselves, and have self-worthiness issues. Your culture can encourage your team members to work on their personal development, get their thinking right, and get out of their own way.

Your team culture can give people time to grow UNTIL they develop the right skill-set and mind-set they need to succeed, so they can go out and build a big MLM business.

Examples of a Team Culture in MLM

When it comes to team cultures in network marketing, one company really stands out to me: AMWAY. No, I am not affiliated with Amway, although it was the first network marketing company I ever joined.

Amway is far from perfect, but their team cultures are the best in the industry. They do a good job at keeping people around five, ten, twenty, even thirty or more YEARS, even if they aren’t making money!

What they do right is create an atmosphere that people are happy to be part of. People are encouraged to attend meetings, rallies, listen to motivational tapes, counsel with their upline, set goals, and work on their personal development.

Most serious distributors attend several meetings each month, where they can hang around other people in the team who have similar interests and goals.

In Amway, most of the distributors are taught to dress the same (blue suit and red tie) when they show the plan. There is a certain lingo or jargon that is used. People read similar books and listen to similar tapes so they start to think alike.

Some people might call this brainwashing. I disagree. Let’s go back to my definition of culture again for a moment.

A culture is a way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.

I would argue that almost everything you know and think right now has been taught to you by your culture, probably without you even realizing it.

Here are a few examples:

  • Picking your favorite sports team because of family preferences or where you live.
  • Your religion, which in most cases was taught to you by your family.
  • Attending a certain college based on its reputation or price.
  • Driving a certain automobile because of the way it makes you feel.
  • Being frugal or choosing to try to keep up with the Jones’s.

Most of us make decisions based upon the values and beliefs that we were taught by our culture.

Create a team culture

How to Create a Team Culture in MLM

How do you create a MLM Team Culture that keeps people engaged, keeps people around, and encourages people to grow? That is the million-dollar question every rep should think about.

You must create an atmosphere (culture) that people are happy to be part of and one that gives people a sense of belonging. You need a team culture in MLM that encourages personal development, provides recognition, and helps retain your team members. Here’s what I suggest you do:

# 1: Pick a Team Name

Everything begins with your team’s name. Pick a name for your team. Do not use your name. For example, my team’s name is the LG Runners. If you don’t already have a team name, ask for input from your team members. You want a name that identifies what your team is all about.

Once you choose a name, have shirts, buttons, coffee mugs, and other promotional items made up with your team’s name on it. When your team attends events, have everyone wear their team shirt and bring their own team coffee mug.

# 2: Lead by Example

Everything starts and ends with you. You are the LEADER of your team. Your team reflects YOU. Make sure you do the things you want your team members to do. Be your own best customer. Attend all events. Recruit and retail every month. Inspire others by your own personal example and share your vision for the team every chance you get.

Communicating your mission and values is key. But translating the words into a culture that drives success comes from living and breathing it – all the time.

It starts at the top. MLM leaders must share their vision and inspire the team to adopt it as their own. View decisions and strategies through a company culture lens. Each action, conversation, and product offering should add up to authentically convey and reinforce your culture to your team, potential team members, and customers. In contrast, when something doesn’t line up, it will be immediately noticeable.

Focus on weaving your purpose and values into all aspects of your business. When everything from your policies and training programs through the tools and support you provide to your representatives reflect your overall culture, it’s easy for the team to carry the values forward as they interact with customers and each other. Successfully cultivating a strong company culture takes the entire team, but leadership is responsible for overseeing the activation and ensuring it remains top of mind. ~

# 3: Standardized Getting Started Training & Ongoing Training

Your team needs a standardized Getting Started Training and formal training program. That way everyone gets the same training and learns how the team does things. It doesn’t mean everyone must follow the training system 100%, but it does give new people purpose and direction.

# 4: Online & Local Events

Events are an important part of your team culture in MLM. Schedule weekly online events for your team. This could be a webinar or conference call. Several times per year, have a big team event that people can attend. If your team isn’t big enough to do that, you can attend a company event or generic training event and have everyone sit together. Local events such as BBQs and picnics work great. Teams that play together stay together!

The best leaders, most significant teams, and most successful companies promote live events. Live events are either put on by the company or the top distributors. This is a substantial factor in their long-term success, in my opinion.

Network marketing is an event-driven business for top distributors. It is a big part of their success. The benefits of attending are endless. Things happen when you attend an event. ~

# 5: Encourage Personal Development

One of the best things you can do as a leader is to encourage personal development to everyone in your team. Have a reading list for your team members. Encourage people to learn and grow. Help everyone create a self-improvement plan.

# 6: Contests & Recognition

Contests and recognition are an important part of your team culture in MLM. Have regular contests with your team. Do lots of recognition. Don’t just recognize the top earners. Find creative and simple ways to recognize everyone. Recognize the BEHAVIORS you want duplicated in your organization.

Your goal with the competition is not to push just one or two people on your team to perform at high levels; rather, your goal is to inspire EVERYONE on your team to do just a little bit more than they normally would. Holding a contest is an excellent method to encourage your team, boost sales, and broaden your customer base. ~

# 7: Online Community

Another important part of your team culture in MLM is your online community. Facebook makes this easy to do. You should create a group for your MLM Team where you can share updates, training, and do recognition. This is your “one stop” for everyone on your team to learn, remain plugged in, and get important updates.

# 8: Make Everyone Feel Important

I saved my best tip for last. The # 1 thing you can do to create a strong team culture in MLM, is to make everyone on your team feel important. Make everyone feel like you appreciate and respect them.

Treat your customers just as well as you do your best performers. Don’t flatter people or lie to people. Just be kind, positive, and encouraging. Never pressure people to do more with the business than they want to. Let people bloom where they are planted and let people surprise you.

Culture is crucial in mlm

Suggested Video

Final Thoughts

In conclusion, team culture stands as the backbone of success within the MLM industry. It’s the cornerstone that not only fosters collaboration but also drives motivation, innovation, and a sense of belonging among members.

Building a robust team culture isn’t just an option; it’s a necessity for navigating the intricacies of the MLM landscape. By prioritizing transparency, support, inclusivity, and a shared vision, MLM teams can create an environment where individuals thrive, ideas flourish, and collective success becomes an attainable reality.

The cultivation of a strong team culture is not only advantageous for business growth but also essential for fostering lasting relationships and personal development within the MLM community.

What are your thoughts about team culture in MLM? Leave a comment below to let me know what you think. I look forward to hearing from you.

Suggested Reading
  1. How to Overcome Objections
  2. The Shiny Object Syndrome in MLM
  3. Dealing with Rejection in MLM
  4. Action Cures Fear in Network Marketing
  5. My System for Building My MLM Business
chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

Suggested Resources:
  • The # 1 Home Business for 2024 & Beyond! Weekly Pay. Free websites and marketing system. Free to join. 15 ways to earn. Turnkey online business.  Learn more.
  • Request 200 Free MLM Leads. I'm giving away 200 free MLM Leads and my secret texting scripts, for a limited time. Claim yours now.
  • Buy and Sell Advertising Online. Make money buying and selling ads. Get the details. 

6 thoughts on “Team Culture in MLM: How to Create One That Grows Your Team”

  1. I currently do weekly calls but I like the idea of a reading list because everyone has the same information and are thinking about the same things. I can see why its hard to create a culture on the internet. A team has to spend time together and have shared experiences in order to gel. I also like the idea of a uniform so that when you’re out in public people will be able to recognize other members of the group. A culture is not something you can manufacture, it has to grow organically over time as the leader shares the vision and the rest of the group catches it and begins to live it.

  2. If you want a successful team that you want to keep expanding and keep being successful, I think it is important to develop a team culture. I think you even go a step further and not only have regular team meetings, but every month or other month have some kind of fun gathering. Sure, members could discuss the results for the past moth, but the focus would be getting together as a team and having fun.
    I also like the tshirt idea (comments).
    Like you said, people want to be a part of something bigger than themselves. If they see this group of people being successful AND having fun doing it, they’re going to want to be a part of that.

  3. I do believe creating a team culture is important. Little things that can be done to satisfy this is:

    Develop a nickname for your group
    Buy T-shirts that depict the name of the business or team name
    Have get togethers for fun and enjoyment
    Much more

    Of course, you do not want to go so far that it gives the impression that you have joined a cult, but if you really consider it, everyone is a member of 1 or more types of cultures.

    This was a very good post that should get people thinking.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The # 1 MLM Company for 2024. Join for free. Secure your position in my power leg.