I have to tell you that I really enjoyed this book and consider it a must read for anyone who wants to take their network marketing business to the next level.
One of my network marketing mentors recommended this book to me and I am glad that she did. I ordered it used on Amazon the day she told me about it. Within a few days it was delivered in the mail and I started reading it immediately. I read the book in two days. It was that good.
This little book is just filled with wisdom and Golden Nuggets. I really enjoy Robert’s writing style. He tells stories, keeps things simple, knows what he is talking about, and he is short and to the point.
What I like most about Robert Butwin’s book is that he is a very successful distributor in his own right, having built a HUGE MLM Team himself.
Top 22 Robert Butwin Quotes
Listed below are my favorite 22 Robert Butwin quotes from his book Street Smart Network Marketing. They are listed in order by where I found them in the book. Each quote is in bold and italics. I also provide my own thoughts about each quote immediately after it.
# 1: Never pre-judge people in the business. And never give up on people who are willing to learn.
You really don’t know WHO will build the business. People will fool you, more often than not. Sometimes the people you think will quit will become your most successful distributors, and sometimes the people who are excited and talk a big game will fizzle out quickly. The best thing you can do is offer help and support to everyone on your team and then work with the people who are actually putting in the effort and doing the work.
# 2: Ultimately the driving force behind any network marketing business is the product or service that you are offering. If the product doesn’t offer the consumer real tangible benefits, or if they can get the same results better or cheaper somewhere else, forget it.
I’ve said this time and time again on this website, but you MUST have a product or service that is a good deal for the customer. If your product or service is so expensive that no one can afford it, so weird that no one will use it, and so bad that no one wants it, you won’t make any sales and you won’t have a sustainable network marketing business. The products are the foundation for every successful MLM Company.
# 3: … You want to focus your energies on the people who are producing the results in the business.
This advice is pretty simple. Work with the people on your team who are actually doing the work. Work with the willing. Don’t waste your time with the tire kickers. The beauty of this business is you only need a few serious people to build a big team. Don’t make the mistake of wanting success more for someone else than they want it for themselves.
# 4: Mentors come first – THEN comes success!
All successful people in life and in business have a mentor. Do yourself a favor and find a mentor to help you in your network marketing business, right from the beginning. Look for someone who is successful in your upline, who has want you want, and humble yourself enough to ask them for advice and do what they recommend.
# 5: Don’t limit the ways you have of attracting people – and using the mail is one very powerful way.
Every rep should have several different ways to generate leads for their business. Fortunately, there are hundreds of ways to get leads. You just have to find a few that make sense to you. One simple strategy is to leverage the mail. You could send a letter to your warm market or you could even create a postcard campaign. The options are endless.
More importantly, think of yourself as a fisherman. The fisherman with the most lines in the water, and the best bait, will catch the most fish!
# 6: The most successful sponsors I know of in network marketing can point to TWO, THREE or FOUR leaders in their organizations who are responsible for generating most of their income.
Please take note of this. 90% or more of your income will come from just one to three people on your team. You might have to sponsor a lot of people to find those one to three people, but when you do it is worth it.
# 7: Work your tail off… learn everything you can about this business … hang out with powerful people who are making it happen… and, after a couple of years, you WILL get lucky.
Associate with people who have what you want and you will be amazed at what happens. Don’t hang around the quitters, whiners, or people with bad attitudes. Associate with other movers and shakers in your company and it will positively affect you.
# 8: Your success in this business boils down to you.
Your company, your products, your upline, your system, your training and all those other things are important, but they are NOT the KEY factor for your success. The most important part of your success equation is YOU. You must do the work. You must be consistent and persistent. You must BELIEVE you will succeed. You must hold yourself accountable. You must become someone worth joining. You must be the type of person you want to sponsor. Your business in your hands. What you do with it is up to you.
# 9: If you don’t have multiplication, if your growth is merely additive, you’ll either burn out, accomplish nothing – or both.
Without duplication, you are nothing more than an underpaid salesperson. The power of this industry is having a lot of people on your team do a few key things consistently, month after month. Leverage and DUPLICATION are the real power of network marketing.
# 10: Five is really the magic number in our business.
Find five WINNERS who want to build a big business and you can be set for life. Yes, you might have to sponsor 100 to 500 people to find those five serious people, but it’s worth it. Ultimately, you only need a few serious people to make big $$$ in MLM.
# 11: Instead of counting how many prospects you’ve signed up, count the number of times you’ve enthusiastically shared your opportunity.
Results follow activity. If you spend most of your “work time” on the income producing activities, the numbers will work themselves out. The quickest way to know whether someone will be successful (or not) in the business is to find out how many exposures they have made during the past 30-days.
# 12: If you want people’s time, effort and energy, you must help them create results almost immediately.
Your new recruit will not stay enthusiastic very long. You only have about three to seven days to help get your new team member started right and achieve some level of success, or they will drop out and move along to the next shiny object.
# 13: Your average income equals the average of the earnings of your ten closest and best friends.
Who you hang out with will ultimately determine where you end up in life and how much money you make. Hang out with criminals and you will become a criminal. Hang out with winners and you will become a winner. It’s really that simple. We know this applies to our children, but as adults, we usually forget the concept ourselves.
# 14: Remember, your job is to give people a choice – not to convince or get them to do anything.
Your job is to sift and sort through people, not pressure or convince them. You are simply sharing the products and business opportunity with others and working with the people who raise their hand and are interested. If you try to convince people, you might sponsor more people, but they will quit the business just as fast as they joined.
# 15: Prospecting is about the message, not the messenger.
Your job is to deliver the message to everyone you meet. Keep delivering the message every single day and you will find people who are interested in your message. Be the messenger, not the message.
# 16: Do not let new people go it alone.
Try to get your new team members plugged in with your upline, training, meetings and systems, as soon as possible. If they try to be the lone wolf, they will quit. Success in this business requires people to be plugged in! This is a team sport.
# 17: The primary reason I use tools to do the work is that they are completely duplicatable.
Tools are your friend in network marketing. Tools keep the business simple and allow anyone to become successful. You want your business so easy to do that a caveman could do it. Make it complex and no one will be able to figure it out. Use third-party tools whenever possible.
# 18: Follow through is the single most important missing element in the way people approach this business.
The fortune is in the follow-up. Never forget that. Very few people will just sign up after seeing a presentation. You have to follow-up with them consistently and lead them through the closing process. If you don’t follow-up with people, don’t expect much to happen in your business.
# 19: I structure 99 percent of my time around the phone. In fact, most everybody that I know who is making significant dollars in this business does the majority of their work on the phone.
The phone is your friend. It is the fastest and easiest way to build your business. You can talk to more prospects over the phone in a quicker amount of time than you ever could face-to-face. Leverage the phone as much as possible.
# 20: Twenty percent of my people are responsible for 80 percent of my group’s results.
The 20/80 Rule holds true in network marketing too. Focus 80% of your efforts on the 20% of your people doing the most work.
# 21: It is a must – get a business card of every single person you come in contact with.
Rather than give your business card to everyone you meet, focus on getting their business card instead. Follow-up with the person within a day or two. Add their business card to your database and follow-up with them every three to six months until they buy, die, or ask you not to.
# 22: One of the biggest reasons people drop out of this business is false expectations.
Many people entering the MLM Industry expect to be making the big bucks right away. They think you can start a new business, do very little work, and have significant cash flow right out the gate. Most new network marketers have never owned a business before, so they don’t understand that it normally takes a year or two to learn the ropes and start making money in ANY type of business. Our job as a sponsor is to help give people realistic expectations.
In summary, Street Smart Network Marketing by Robert Butwin was a really good book. Overall, I give it 8 of 10 stars and recommend you buy a copy and add it to your leader’s library. It was published in 1997 by Prima Publishing. You can order a copy on Amazon right here.
What are your thoughts? If you’ve read Street Smart Network Marketing by Robert Butwin before, I would love to hear from you. What was your favorite Robert Butwin quote from the book? What did you think about the book? Leave a comment below to share your thoughts! Have a great day!