Get More Local MLM Leads: 8 Ways to Do It

Today, I want to talk about how to get local MLM leads.  In my opinion, one of the best ways to get started in network marketing is to build your business locally. That means you should share your products and business opportunity with the people you know; especially those who live in the same town that you do. And you should prospect locally.

There are several benefits of building your network marketing business locally. The biggest benefit is that you will live close to your downline distributors and customers. This makes it easier to train and motivate your downline. You can host in-home parties and live training sessions for your team. And if your customers live close to you, it’s easier to serve them.

While most distributors get excited about having a national or international business, it’s much easier to start locally and then expand, than vice-verse.  Remember, the grass is not greener on the other side.  There are plenty of people in your local area who would be interested in what you have to offer, if you approach them the right way.  You don’t have to travel across the country to find good people.  Start in your own backyard first.

So, how do you build your business locally? And how do you get local MLM leads? Fortunately, you have several different options. In the paragraphs below, I will teach you eight different ways to generate local MLM leads.  You could:

1. Hand Out Fliers: You could create a simple flier to hand out to people. You could distribute the fliers at the fair, via the flea market or place the fliers on car windshields.  Your key to success with fliers is to keep it simple and be consistent.  You don’t want your flier to mention your company name.  Instead, create a good headline, a few key benefits and a call to action. You want people to call your pre-recorded toll-free number so they can listen to your pre-recorded message  Also, make sure you hand out at least 100 fliers per week, EVERY WEEK. Being consistent is a big part of being successful.  Personally, I like the idea of having fliers based off your product line.  For example, if your company specializes in weight loss products, make a flyer about losing weight.

2. Talk with People You Know: You can share your products and business opportunity with the people you know locally. These are your best prospects during the beginning phase of your business. Most people know at least 200-500 people, and probably much more than that. The best way to get started is to make a list of everyone you know.  Use Facebook, your email list and phone contacts as your starting point.  I recommend you lead with the products first.  You will get less resistance doing that.   Try to talk to minimum TWO PEOPLE per day about your products or business opportunity. Read more about working with your warm market.

3. Advertise in the Newspaper: You could place a simple ad in your local newspaper and have interested people contact you. You could advertise your products or business opportunity.  I suggest you try both and test to see what type of results you get.  Your key to success is consistency.  Most people will need to see your newspaper ad several times before they respond.  Keep your ad in the newspaper on the same days each week for minimum one year.  It doesn’t have to be in the newspaper every day, just keep it consistent.  Read my post about how to do classified ads the right way.

4. Network with Other Entrepreneurs: Another way to generate local MLM leads is to network with other business owners in your home town.  You could attend networking events and meet other entrepreneurs. Don’t make the mistake of talking business right away. Instead, collect business cards and make a positive first impression. Follow up with your prospects several days later. You could also visit some of your local mom and pop businesses (dry cleaner, laundromat, hair salon, etc.) and talk to these business owners about doing a joint venture.  For instance, you could tell them that if they let you put your marketing materials in their business you would sponsor them and then put everyone who responds on their team.  Read more about joint ventures and working with local businesses.

5. Sizzle Cards: You could print up some sizzle cards.  A sizzle card is bigger than a business card, but smaller than the size of a post card.  You can print them out at your local office supply store and then leave them in strategic places.  You could leave one at the ATM machine, with your tip at the restaurant, on bulletin boards, gas pumps, or wherever else you can think of. Read my post about how to use sizzle cards.

6. Prospect: When you meet new people each day, you could prospect them. Ask them questions and find out if your products or business opportunity is right for them.  Most of us come in contact with at least 50 new people each day.  Your job is to be aware of that and start introducing yourself to some of these folks.  Be friendly.  Get good at asking questions.  Stick your hand out, put a smile on your face, say hello and introduce yourself to as many people as you can.  Try to get at least two business cards or phone numbers per day.  This will help you get lots of local MLM leads.  Read more about my best prospecting tips.

7. Car Magnets: Car magnets are a cheap and easy way to generate local MLM leads.  You can have a nice car magnet made for less than $100.  Put it on your car and you are now promoting your business 24/7.  If that doesn’t appeal to you, you can also have a large sticker sign made for your rear view mirror.  Whichever method you use, make sure you have the text big enough so people can read it and call you.  This is a passive marketing strategy that you can do one-time and keep generating new local MLM leads each week.  Read more about car magnets.

8. Signs: You’ve probably seen the small signs at busy intersections.  You could make a “work from home” or “lose weight today” or “fire your boss” sign.  You could place one in your yard and at busy intersections.  Just check your local ordnance laws first so you don’t get yourself into any kind of trouble with the law/code enforcement.  You can have these signs made at Kinko’s or Office Depot.  They’re pretty cheap, too.

Final Thoughts

In conclusion, the best way to build your network marketing business is to start out building it locally.  It makes no sense to try and build a team on the other side of the country, or in another country, until you’ve built a strong foundation locally first.  That way you can support your team and help it grow.

In order to start building your team locally, you need to get good at prospecting and generating leads.  You need to use different marketing techniques to help you identify interested people. You can do that by following any of the tips I mentioned in this post.   I suggest you use no more than two to three marketing strategies at a time.

Once you start generating leads, you need a good follow up process so you can start recruiting distributors and finding customers.  And as your team grows, you need to train them on what it takes to succeed in the business.

Once you start sponsoring people, you will quickly discover that your network marketing business will spread across the country, in many different states and cities.  Your local people will lead you to many other folks.  

What are your thoughts about generating local MLM leads? What’s worked for you in the past? Leave a comment below to let me know what you think.  I look forward to hearing from you.

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56 thoughts on “Get More Local MLM Leads: 8 Ways to Do It

  1. chuckholmes Post author

    What is local SEO lead capture? I define local SEO lead capture as optimizing your website to generate local leads for your business. For example, let’s suppose that you live in Smithtown, Texas and you own a storage unit facility. You could generate more local leads for your storage units by optimizing your website to rank high for any of the following keywords:

    • Smithtown Storage

    • Smithtown Storage Units

    • Smithtown Texas Storage Units

    • Texas Storage Units

    You could also use terms such as your county name followed by storage units, and the name of your business. Your key to success is to think like your prospect. What would they type in to find a storage unit in Smithtown, Texas?

    To find good keywords, you can visit the Google Keyword External Tool. This lets you research keywords and find out the supply and demand of these keywords. Ideally, you want keywords with high demand and little supply.

    If you don’t already have a domain name and website, you need to get one. You can either use your business name or something catchy. And if you already have a website and domain name, you need to create at least 5-10 pages of content (one for each keyword). These pages can talk about your business and the benefits of what you have to offer.

    Make sure you use meta-tags, titles and descriptions on your website that contain those keywords. In addition, you should use the keyword several times on each page. By doing so, your website will rank much higher for common keywords that your “ideal prospect” is searching for.

    To improve your SEO, you can also write a few articles about those keywords or submit your website to a few directories. This lets you build back-links to your website, which in return helps it rank higher. Does that make sense?

    These principles can be applied in any business. For instance, if you are a network marketer, you can create a simple website geared toward your local audience. For example, if you are in Isagenix and live in Toledo, you can optimize your website to rank first for “Isagenix Toledo.”

    In conclusion, local SEO lead capture is the process of capturing leads in your local area by using search engine optimization techniques. The most important step is to pick good keywords with lots of demand and little supply. Next, you must optimize your website with meta-tags, titles, and descriptions, so you can rank high with the search engines. By doing so, you prospects will come looking for you, rather than you looking for them.

    Reply
  2. chuckholmes Post author

    If you own a home-based business or traditional business, you need to learn the ropes about local lead generation. Personally, I define local lead generation as the process of generating leads in your local area.

    Some of the common venues to generate local leads is to (1) advertise in the newspaper, (2) place an advertisement in the Yellow Pages, (3) direct mail (4) advertise on the radio or television, (5) prospect, (6) hand out fliers, and (7) joint ventures. Although any of these venues can work, it’s ultimately how you craft your message (advertisement) that will determine your results.

    To be perfectly frank with you, most entrepreneurs know nothing about local lead generation. Instead, they simply set a marketing or advertising budget and try a few different things. Or they copy their competitors. Sometimes they get decent results, but most of the time they don’t.

    If you want to achieve success, make money and generate lots of local leads, you need a game-plan. And you need to learn the basics about advertising and marketing. After spending the past five years studying marketing, I’m going to share one simple secret that can totally revolutionize your business. That secret is direct response advertising.

    I define direct response advertising as advertising for a specific response. Very few companies follow this advice. In fact, most big companies (with a big advertising budget) focus on branding their company. They tell you about their history, products, or corporate team, but they don’t tell you to go and buy the product.

    Even worse, take out your local phone book and look in the Yellow Pages. Most businesses do the same thing. They simply tell you a little bit about their company, but they don’t give you a message or tell you to do something. In my opinion, this is poor advertising.

    If you are small company with a limited advertising budget, you can’t afford to do this. Instead, you must ensure every dollar you spend on advertising generates $2 or more in revenue. And the only way to do that is direct response advertising.

    For example, lets’ suppose you own a life insurance agency or regular insurance agency. Rather than posting a regular ad in the yellow pages or newspaper about your services (like every other insurance company), why not place an ad advertising a free estate planning kit?

    Your ad could say something like: “Need advice about estate planning? Call (800) 000-000 to request our free estate planning kit. Learn 10 ways to save money on estate taxes. No obligation.”

    When people call and gave you their contact information, you could email or mail them the kit. Or you could have one of your insurance agents hand deliver the estate planning kit.

    Your estate planning kit should provide quality information. At the end of the kit, you could have 2-3 paragraphs about your insurance company explaining how your company can help the client. And you can personally follow up with each person who requests the kit. The people who request the kit become leads. And a decent portion of these people will become paid customers, if you follow up effectively.

    This simple strategy of direct response advertising will help you with your local lead generation and will help you increase your revenue in your business. I hope that helps.

    Reply
  3. chuckholmes Post author

    As a home-based entrepreneur or regular entrepreneur, you need a local lead plan. Simply put, you need a strategy or game-plan to generate local leads for your business. Unfortunately, most entrepreneurs don’t have an effective marketing plan. They know nothing about marketing or advertising and therefore don’t get the results that they could get by developing a local lead plan.

    The purpose of this short article is to give you a few pointers to help you develop your own local lead plan for your business. And it doesn’t matter what type of business you own. This information pertains to auctioneers, flower shop owners, network marketers and any other kind of business. Listed below are the three key elements of any local lead plan:

    1. Identify your Target Market: The first step in developing your own local lead plan is to identify your target market. In other words, who is your ideal customer? To get started, you should analyze your current list of customers to discover trends. For example, what are the demographics, marital status, gender, race, income levels, and career fields of your best customers?

    And if your business is new, how would you describe your ideal customer? If you don’t know who your target market is, you won’t know who to advertise to! As a result, you will waste lots of time and money trying to sell your products to people who don’t want them. Never forget that.

    2. Advertise to Your Target Market Exclusively: Once you know your target market, you need to figure out the best way to reach them. In other words, what television shows do they watch? What radio station do they listen to? What magazines do they read? What neighborhoods do they live in? What organizations do they volunteer in? Once you know this information, you can advertise on these radio programs, television shows, publications, magazines and other venues. Or you can send direct mail to their homes.

    3. Follow Up: The biggest mistake of most entrepreneurs is poor follow-up. Many entrepreneurs look at a sale as a single event. They make the sale and never stay in contact with the customer. I encourage you to take a different approach and think of the life-time value of your customer. For example, if you sell cars, you probably realize that most people buy a new car every 3-5 years. Yet most car dealerships never stay in touch with their customers. They make the sale and then look for the next customer. Don’t do that! Instead, keep in touch with your customers through email and direct mail. Stay in touch with them often, so they come back to you for future purchases. Remember, it’s cheaper to sell a product or service to an existing customer than it is to go and find a new customer.

    Final Thoughts

    We just covered the three most important elements of a local lead plan. In summary they are (1) identify your target market, (2) advertise to your target market and (3) follow up. If you can follow the steps outlined in this article, you will quickly separate yourself from your competitors and get better results in your business.

    Reply
  4. Harold

    We typically use home parties to get local MLM leads. I like home parties because in a 60 to 90 minute party I can begin a friendship with 5-10 people at a time. We can feed off each other’s enthusiasm. Plus, if people like the products enough to buy them as a customer there is a good chance that they will want to upgrade to a distributor, even if it’s just to get the discount.

    Reply
  5. Anne

    I’ve been using the three foot rule for nearly a decade now. It still works. I make it a point to meet at least 5 new people a day. I do that Monday through Friday. In a period of a year, I get more than 1,200 prospects just by talking to people I meet. I don’t have to spend a $1 on advertising. I’ve built my entire business this way and it works.

    Reply
    1. chuckholmes Post author

      The three foot rule definitely works well, especially if you are outgoing and not scared to talk to people. It’s probably the fastest and easiest way to get local leads for most distributors.

      Reply
  6. Lucy

    Here’s what I teach my team when it comes to local MLM leads. First and foremost, put a smile on your face. Second, be nice to people. Third, walk straight and act confident. People are naturally attracted to positive people. Say “hi” to everyone you meet. Do that every day and you will literally ALWAYS have someone to share your products or business with. It’s not rocket science.

    Reply
  7. Monica

    I’ve never considered using the Yellow Pages to get more local MLM leads? Do you have any additional tips on how I could do this effectively?

    Reply
  8. Jordan

    My sponsor has been trying to convince me to build locally for quite some time. I have fought him tooth and nail on this subject. I do not want to bug my family or prospect people. Who likes to be sold? After reading this post I can see the merits of generating local MLM leads and building your team locally. I’m not sure if I will do it, but I can at least see your points.

    Reply
  9. Tim

    My wife has built her business big by focusing locally. We live in a decent sized town of about 20k people and my wife has personally recruited more than 80 people just from our town. Everyone should start local. There are plenty of leads in every town in America if you approach people the right way.

    Reply
  10. Ray

    When it comes to leads, I try to get people to contact me first. I am not against talking to people, but I really don’t like being rejected or feeling like I have to try to sell people. I mostly focus on advertising in the newspaper and in weekly publications so people will contact me first.

    Reply
  11. Daniel

    You can also buy local MLM leads from lead companies. I don’t think anyone else has mentioned this strategy yet, but I know it can work.

    Reply
  12. Scott

    You can use Facebook paid ads to generate local MLM leads. I know that Facebook has some strict advertising policies, but if you can maneuver around them and get creative, you can focus all of your online advertising on local people.

    Reply
    1. chuckholmes Post author

      I agree that using Facebook to get local leads does work. If you can master their paid ads you can target people in any community you want. It’s not for everyone, but it’s definitely a smart way to build your business if you can figure it out.

      Reply
  13. Tony

    If you want local MLM leads get off your butt and be social. Sign for up for events. Join organizations. Go out to eat more. Spend time at the library. Put yourself in social situations and you will find plenty of people to talk too.

    Reply
    1. chuckholmes Post author

      You make a good point, Tony. Unfortunately, not everyone is social or outgoing. For people that are, I would recommend your advice. For shy people, they still need to be more social and find a marketing strategy that works well for them.

      Reply
  14. Jay

    My wife and I get local leads by setting up a booth at the farmer’s market. We rent a booth, set up a product display and do a raffle. On a typical weekend we can generate 50 to 100 leads. Not all of the leads are local, but most of them are.

    Reply
    1. chuckholmes Post author

      That’s awesome Jay. Setting up at a farmer’s market to generate leads can be a great strategy depending upon what type of product or service that you sell.

      Reply
  15. Jennifer

    I like to use sizzle cards to generate local network marketing leads. I just leave them in public places and people who find them and like what the sizzle card says visit my website or give me a call. It’s cheap and easy to do.

    Reply
  16. Natalie

    I get leads for my business by handing out free samples. Whenever I am out and about, and meet someone, I offer them a free sample. All I have them do is give me their contact information so I can follow up with them. That’s it.

    Reply
  17. Rachel

    What if you don’t want to talk to people? What if you don’t feel comfortable prospecting strangers about your business? Then what should you do?

    Reply
    1. chuckholmes Post author

      If you are shy then you might need to learn some forms of paid advertising to find some local leads. However, even if you do that you will still have to pick up the phone and follow up with people. If you aren’t willing to even do that, I would tell you that sales and MLM are probably not for you.

      Reply
  18. Isabel

    I think the best way to get local leads for your network marketing business is to join the Chamber of Commerce. This is a great way to meet other entrepreneurs and connect with key leaders in your community.

    Reply
    1. chuckholmes Post author

      The Chamber of Commerce definitely is one strategy to get more leads. What I like best about this strategy is that you are spending lots of time with other business owners. These folks make great prospects.

      Reply
  19. Terry

    I build my business 100% online. You don’t need local leads to succeed. By all means, it is one way to building your business, but it is by far from being the only way to get leads.

    Reply
    1. chuckholmes Post author

      Terry,

      Building your MLM Business online definitely works. I do the same thing myself. But, it’s not for everyone. There is a huge learning curve and tons of competition. As I see it, the fastest and easiest way to get more leads is to start in your own back yard.

      Chuck

      Reply
  20. Christian

    Chuck, you are a great writer. I’ve struggled with my MLM Business for many years. I believe in my business, but I’m naturally introverted and I really don’t feel comfortable just striking up conversations with people. What do you suggest I do?

    Reply
    1. chuckholmes Post author

      If you are introverted, you just need to work smart. You might need to spend some money and advertise. Or try to sponsor a few people who are extroverted. Or, team up with your spouse and work together. Plenty of shy and introverted people have built massive teams. My best advice for you would be to get good at advertising and learn how to get people to contact you first.

      Reply
  21. Marsha

    For the past couple years I’ve focused my efforts online and done fairly well. I’ve recruited a bunch of people, but the retention is fairly low. The biggest issue I have with online is that it’s hard to spend time and build a relationship with your team. There are merits to doing things locally where you can get everyone together for fellowship, training and motivation. I think the local lead tips you shared in this post are spot on.

    Reply
    1. chuckholmes Post author

      Building online is fine, but nothing beats building locally. Everyone should start in their own backyard. If they do that their group will naturally grow nationally and internationally. Even if you live in a town of just 5k to 10 people, there are plenty of great local leads. You just have to be open minded, have a game plan, and talk to people. Who isn’t looking for a Plan B in this economy?

      Reply
  22. Destiny

    Some of my best tips to get leads locally include:

    1. Advertising in newspapers
    2. Classified ads
    3. Direct mail
    4. Events
    5. Working with local businesses
    6. Home parties
    7. Flea markets, yard sales and craft fairs

    I’ve done all of these things with success.

    Reply
    1. chuckholmes Post author

      Destiny, these are all great tips to build your MLM Team locally. I cannot stress enough that local leads and local teams are the way to go. This is a word of mouth business. It’s foolish to NOT talk to the people you know. After you work through your warm market you need to come up with a strategy to build your team locally. Following the advice I mentioned in this post will help you generate local MLM leads. I hope that helps.

      Reply
  23. Eric C.

    I never liked the idea of building a team locally. For years I’ve done everything in my willpower to build everywhere but in my own backyard. I’ve done okay, but now that I’ve come to reality, I’ve discovered that NOTHING beats building your team locally. There are plenty of folks in your own back yard who would be interested in what you have to offer IF you talk to them.

    Reply
    1. chuckholmes Post author

      I agree Eric. Everyone thinks the internet is some type of magic dust. They think they can puke their business all over social media and email and just expect their business to grow. I tell everyone, if you can’t sponsor locally what makes you think you will be able to sponsor people online? Learn how to find people in your own backyard. I’m glad you’ve come to this realization yourself and I wish you all the best in your home business.

      Reply
  24. Michael K.

    I think the key to getting more local MLM leads is just to talk to people. Most of us come in contact with HUNDREDS of people each day. If we can put a smile on our face and be friendly, we will literally never run out of people to talk to. Just my thoughts.

    Reply
    1. chuckholmes Post author

      Talking to more people is definitely one strategy Eric. I also believe in working smart. One of my best tips to get local MLM leads is to zoom in on a niche market. For example, focus on stay at home moms, or insurance agents, or realtors, or successful entrepreneurs. Find groups of people who are MOST LIKELY to be interested in what you have to offer and focus on them. That is smart marketing.

      Reply
  25. Juliet

    This is a great post on how to get more local MLM leads. My best advice to people is to utilize the classified ads in your local newspaper. I’ve grown my business that way for years and it has worked out great for me. I get interested people to give me a call and then I simply follow up with them.

    Reply
    1. chuckholmes Post author

      I think the classified ads are a great way to get more local MLM leads. I just don’t recommend that you pitch your business opportunity in the ad. Instead, use a two step selling approach and give something away for free. You could give away a free report, free dvd, free audio, free sample, etc. and then back-end people with your business opportunity.

      Reply
  26. Tony E.

    We like to get more local MLM leads by hosting workshops. We offer free training on a variety of different topics concerning home based businesses and then we offer our business opportunity to the attendees who are interested in working with us.

    Reply
    1. chuckholmes Post author

      Workshops are a great way to get more local MLM leads, Tony. That’s awesome. I’ve considered using more of this strategy myself. If you can establish yourself as an expert, provide great content and educate your prospects about something specific, then it’s no problem offering your business opportunity at the end of the workshop. For instance, if you sell makeup, then do a workshop about how to look beautiful on a limited budget, and then offer your products and business at the end of the event. I hope that helps.

      Reply
  27. Brie

    I like the idea of handing out fliers. I just moved to a new community and i don’t really know many people here. I don’t think my company has many consultants here so fliers may be a great way to go right now just to get the word out there that I am a consultant with Beijo and Traci Lynn. All the suggestions were great.

    Reply
  28. Jessica

    I really like the passive advertising ideas, i.e., vehicle magnet/sticker, yard sign. I plan to get a yard sign, especially since we just moved to a new community where no one knows I represent The Pampered Chef. I’m also planning to utilize newspaper ads, and offer cooking classes as a foot-in-the-door technique. 🙂

    Great tips on getting local leads.

    Reply
      1. Alex

        Great post, Chuck. Building your MLM Business locally is a smart move. So many reps want to sponsor people on the other side of the country before they even try to build the business in their own back yard. It never ceases to amaze me.

        Reply
  29. Alicia

    I have an ad in the Yellow Pages and that works pretty well. I also offer free facials and in home demonstrations to people who respond to my newspaper ads. I’ve built my entire Mary Kay business locally and it provides me a full time income. You simply need a plan and you need to follow through with it.

    Reply

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