Today, I want to talk to you about how to get more local MLM leads. In my opinion, one of the best ways to get started in network marketing is to build your business locally.
That means you should share your products and business opportunity with the people you know; especially those who live in the same town that you do. And, you should prospect locally.
There are several benefits of building your network marketing business locally. The biggest benefit is that you will live close to your downline distributors and customers. This makes it easier to train and motivate your downline. You can host in-home parties and live training sessions for your team. If your customers live close to you, it’s easier to serve them.
While most distributors get excited about having a national or international business, it’s much easier to start locally and then expand, than vice-versa. Remember, the grass is not greener on the other side. There are plenty of people in your local area who would be interested in what you have to offer, if you approach them the right way. You don’t have to travel across the country to find good people. Start in your own backyard first.
How to Get More Local MLM Leads
So, how do you get more local MLM Leads? Fortunately, you have several different options. In the paragraphs below, I will teach you eight different ways to get more local MLM leads. These are listed in no particular order.
# 1 Car Sticker or Car Magnet
If you aren’t using a car sticker or a car magnet to get more local MLM leads, you are really missing out. You can buy one on eBay or VistaPrint for less than $50. Just attach it to your vehicle and generate leads while you drive around town and live life. Keep your car sticker generic. Do NOT say the name of your MLM Company on it. Just have a catchy headline, a call to action and your contact information. Make sure it is LARGE and easy to read.
# 2 Flyers
You could create a simple flier to hand out to people. You could distribute the fliers at the fair, via the flea market or place the fliers on car windshields. Your key to success with fliers is to keep it simple and be consistent.
You don’t want your flier to mention your company name. Instead, create a good headline, a few key benefits and a call to action. You want people to call your pre-recorded toll-free number so they can listen to your pre-recorded message.
Also, make sure you hand out at least 100 fliers per week, EVERY WEEK. Being consistent is a big part of being successful. Personally, I like the idea of having fliers based off your product line. For example, if your company specializes in weight loss products, make a flyer about losing weight.
# 3 The Three-Foot Rule
The average person comes in contact with at least 100 people per day, if not more than that. Step out of your comfort zone and initiate conversations with people you meet.
You don’t have to pitch them right away. Just strike up a friendly conversation and see where the conversation takes you. Focus on the other person, rather than monopolizing the conversation.
Ask questions and listen. Do that and you will have no problem meeting new friends. Trust me, face to face prospecting is alive and well. Very few people use the three-foot rule in today’s internet age. That’s why it works so well.
# 4 Newspaper Ads
You could place a simple ad in your local newspaper and have interested people contact you. You could advertise your products or business opportunity.
I suggest you try both and test to see what type of results you get. Your key to success is consistency. Most people will need to see your newspaper ad several times before they respond.
Keep your ad in the newspaper on the same days each week for minimum one year. It doesn’t have to be in the newspaper every day, just keep it consistent. Read my post about how to do classified ads the right way.
# 5 Join Civic Groups
Every town has several civic groups. This might include the Elks Club, Kiwanis, Rotary, etc. Join several civic groups and become active in the group. Volunteer for a leadership position. Get to know people. As you build relationships with others, you can contact them one on one about your products or opportunity.
# 6 Drop Cards
You could print up some sizzle cards, also known as drop cards. A sizzle card is slightly bigger than a business card, but smaller than the size of a postcard. You can print them out at your local office supply store and then leave them in strategic places. You could leave one at the ATM machine, with your tip at the restaurant, on bulletin boards, gas pumps, or wherever else you can think of.
# 7 Bandit Signs
You’ve probably seen the small signs at busy intersections. You could make a “work from home” or “lose weight today” or “fire your boss” sign. You could place one in your yard and at busy intersections. Just check your local ordinance laws first so you don’t get yourself into any kind of trouble with the law/code enforcement. You can have these signs made at Kinko’s or Office Depot. They’re pretty cheap, too.
# 8 Wear a Button
I learned this tip from Herbalife reps. Wear a button whenever you can. Have one made up that says:
- Fire Your Boss – Ask Me How
- Lose Weight Today – Ask Me How
- Work from Home – Ask Me How
- Or something similar
When you see people reading your button, you can start a conversation with them. It’s pretty simple.
# 9 Facebook
You can use the search feature on Facebook to find people in your local area. It’s not hard to do. You can search for people in sales or entrepreneurs or stay at home moms, or whatever demographic you want to focus on. Send them a friend request and get to know them. Do not pitch them right away. Make it a goal to simply add 2-5 new friends each day.
# 10 Fish Bowl Method
The fish bowl lead generation method is my favorite way to get more local MLM Leads. Team up with a small business owner and do a raffle. Get the owner’s permission first.
If they agree, put an empty fish bowl near the cash register at their business. Do a drawing for a free product. Make the contest 5-10 days long. After the time has elapsed, pick a winner and send them their free gift.
Make sure you contact everyone else who entered the raffle, and tell them they did not win, but offer them a free sample, or a free discount off their first purchase with you. You could easily get 200+ leads using this method.
In conclusion, the best way to build your network marketing business is to start out building locally. It makes no sense to try to build a team on the other side of the country, or in another country, until you’ve built a strong foundation locally first. That way you can support your team and help it grow.
In order to start building your team locally, you need to get good at prospecting and generating leads. You need to use different marketing techniques to help you identify interested people.
You can do that by following any of the tips I mentioned in this post. I suggest you use no more than two to three marketing strategies at a time, so you can focus and work smart.
Once you start generating leads, you need a good follow-up process so you can start recruiting distributors and finding customers. As your team grows, can teach them the strategies that have worked for you, so they can generate their own leads as well.
Once you start sponsoring people, you will quickly discover that your network marketing business will spread across the country, in many different states and cities. Your local people will lead you to many other folks, both nationally and internationally.
What are your thoughts about generating local MLM leads? What’s worked for you in the past? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day!