Have you ever considered hiring a telemarketer to help you grow your network marketing business? Did you know that you could hire someone as an independent contractor to help you cold call people (or call your leads) and book appointments for you? Yes, it’s true. Many successful network marketers hire telemarketers to do most of their phone marketing for them. There are even services out there that will do this for you.
How does it work and why should I do it? I believe it would be smart to hire a telemarketer to help you grow your MLM business. There are two major benefits. The first major benefit is that it’s cheap. You can hire someone independently and pay them by the hour (not recommended) or pay them for every appointment they set for you (recommended). The second major benefit is that it frees up your time so you can do other things, such as train your team and work with your new distributors.
Let me give you a hypothetical example. Let’s assume you earn $100 for a new sign up in your company. To be smart and position yourself for success, let’s suppose you agree to pay someone $3 for every appointment they set for you. You agree to give the telemarketer another $7 if the person shows up and listens to a complete presentation. And if the person (at the appointment) agrees to sign up as a distributor, you give your telemarketer another $10.
Let’s assume that you close one out of every 10 appointments. In this example, here’s what your anticipated expenses would look like:
• 10 appointments scheduled @ $3 each is $30
• 7 people sat through your entire presentation @ $7 each is $49
• 1 person signed up as a distributor @ $10 each
Your expense to your telemarketer would be $89. Since you earned $100, you made $11 profit on the front end. You will also make a residual income on the back end. Best of all, you freed up your time from prospecting and can now build your organization effortlessly.
Of course, you can change the numbers around a little bit. You could pay your telemarketer (more or less). I highly recommend you compensate your telemarketer well, so they have an incentive to perform well. There’s nothing wrong with hiring someone on pure commission. Just make sure you give them a GOOD incentive. Otherwise, you won’t be able to find or keep a good telemarketer very long.
Where can you hire a telemarketer? Fortunately you have lots of options. You can put an ad on Craigslist. This is free and easy to do. You want to write an ad to attract someone with a sales background, who is self-motivated. Another place to look is your local newspaper. There are lots of people out of work who would gladly do this to earn some extra money. Another place to look is on FIVERR or eLance. These websites offer lots of low cost resources for entrepreneurs.
Before you hire someone, check their references. Find out what their experience and motivation levels are. By all means, have them sign a contract, so there are clear expectations. Hire them on a probationary period (30 days) and test their results. Do not hire them as an employee. EVER. Keep them as an independent contractor. Finally, provide them a script and tell them exactly what you want them to do. This will prevent most of your potential problems.
We all know that most network marketing businesses fail because most distributors don’t have enough leads to share their products or business opportunity with. If you decide to hire a telemarketer, you can eliminate this problem in your business. And you can work smart, freeing up lots of your time to focus on other activities, such as training your team and spending more time with your family.
What are your thoughts about hiring a telemarketer for your business? Leave a comment and let us know.