In the network marketing industry, we have a huge problem that I call the Shiny Object Syndrome.
This is when people switch from company to company or opportunity to opportunity every three to six months (or less) because they aren’t getting the results they desire in their current business.
They don’t get the results they want with one MLM Company so they QUIT and join another MLM Company hoping that things will be easier and better.
When they don’t achieve the success they desire in their new MLM Company right away, they jump ship again.
Many distributors repeat this process for YEARS.
I’m guilty of doing this myself (in the early years anyway) and I am embarrassed by it.
I know some distributors who have been in the industry more than 20 years and have worked with close to 50 companies!
How can you expect to achieve success in any business model when you are constantly jumping around like that?
I don’t think it’s possible.
When you keep switching companies you lose momentum.
You have to keep starting over.
Even worse, you lose your credibility with the people you know, and rightfully so.
People simply won’t take you seriously when you are promoting a different company every week.
I know I wouldn’t take someone seriously if they called me every few months with something new.
I love the internet.
I really do.
It has changed my life and business for the better.
But it’s also really damaged our industry.
The major problem with the internet is information overload.
There is so much false and contradicting information online.
There is so much hype.
You see ads like:
- “Follow Our System and Make $10k Your First Month!”
- “Get Started for $500, Do Nothing, and Watch the Money Roll In!”
- “Work 10 Minutes a Day and Make Six Figures Your First Years!”
- “Ground Floor Opportunity! Get In Before Everyone Else and Make It Big!”
- “Homeless Man Earned $200k in His First Month!”
I could go on and on here, but I’m sure you’ve seen tons of ads like this.
Most people receive SEVERAL emails per day with the next greatest business opportunity.
The ink on their signature of their distributor agreement hasn’t even dried yet and they’re off to the next company.
Have you had people on your team like this?
I can’t speak for you, but I get pitched online at least 10-20 times per day by email.
Combine that with how many people call me trying to recruit me and it’s even worse.
Throw in Facebook and it’s a winning one-two combination for the people who run these Shiny Object businesses.
Back in the day, before the internet, people had access to very limited information.
This was a good and bad thing.
Now, anyone can logon online and be completely bombarded with business opportunities and scams.
I think the major problem with the internet is that it feeds on so many people’s desire to get something for nothing.
That’s why Shiny Objects are so rampant online.
Because people want them! People want quick, easy money without doing the work.
They want it free and they want it now.
God forbid that have to actually do something to make money.
People place HYPE based and FEAR based ads online because they work!
I’d never respond to that type of ad, but many folks do.
Other Posts You Might Enjoy:
- The Problems with Recruiting MLM Reps on the Internet
- The Internet Isn’t a System For Your MLM Business
- Top 10 Internet MLM Marketing Tips
- Four Ways the Internet Has Changed the MLM Industry
- Sample Website or Blog Business Plan
Wisdom About Business
When you study the most successful people in the network marketing industry (or any other industry), you will quickly discover that they buckled down and stuck with one company (or business model) for 5-10 years (minimum).
They made a decision that they would succeed, they persisted and they kept moving forward UNTIL they made it.
Also, they got knocked down nine times and got up 10 times.
They took massive action and learned from their mistakes.
I think there are some valuable lessons to learn from the Shiny Object Syndrome.
# 1 Building a profitable business of any type is not easy to do.
Most businesses fail!
Statistics vary by source, but it’s common for 9 out of 10 businesses to close down within their first five years.
The MLM Industry has similar statistics.
Most businesses that do make it big take several YEARS to become successful.
It requires lots of hard work and persistence.
The bottom line is that no business is fast or easy success.
# 2 Most business owners have no clue about what it takes to really succeed as an entrepreneur.
The skills that helped you succeed as an employee will not help you succeed as a business owner.
Until you learn to think and act like an entrepreneur you will struggle in EVERY business that you do.
It really boils down to developing the right mind-set and skill-set.
You can develop these skills, but it won’t happen by chance.
You need mentors to guide you.
Most importantly, it takes time to do (several years).
# 3 If you really want to make it big in business, you will have to stick with one thing for a long period of time (at least five years).
I don’t know any successful person in any industry who quit their business and started a new business every few months, and eventually made it big.
Top earners in network marketing stick with one company for the long haul, normally 20+ years.
# 4 If you stick with one thing (like I recommend) you still have to be flexible and adapt.
You must change with the tides, make adjustments when needed, and sometimes try different STRATEGIES.
But, don’t change your business or business model when you aren’t getting results you want, just change how you “operate” your business.
My Hope for You
My hope is that starting today, you will make the decision to build a profitable network marketing business with your current company.
If you aren’t happy with your current company, by all means find a new one.
But once you do that, make it a point to stick with that one company at least five years before you even consider looking at another company or business opportunity.
Be a leader for others to follow.
Think for yourself.
Be a MAVERICK, not a WIMP.
Make a commitment that you will not be lured away by any shiny objects that you read about online or hear about from someone else.
Put on your blinders, roll up your sleeves and take massive action.
Never look back!
You must be the master of your own destiny, rather than thinking that your chosen MLM Company is what will make you successful.
Remember, the most important part of the success equation is you, not your company.
What are your thoughts about the Shiny Object Syndrome?
Just leave a comment to tell me what you think.
I look forward to hearing from you.
Chuck HolmesWebmaster, OnlineMLMCommunity.com
Phone: (352) 503-4816
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