Welcome to day # 5 of my MLM Boot Camp.
I’ve found that most people in our industry never really launch their business. They get signed up as a distributor, get overwhelmed, don’t know what to do, or get stuck in analysis by paralysis. As a result, their business dies a quick death. This is why so many people don’t last more than 90 days before they quit.
It’s PARAMOUNT that you start your business right. It’s paramount that you get off to a good start, and help your new team members do the same thing. It makes more sense to start right than to have to start over.
Assuming you’ve set your goals, determined your why, and written down your game-plan, you need to do a proper launch.
Keep in mind that network marketing is a WARM MARKET business. You should start with your warm market, before you venture off into your cold market. Why? Because these people already know you, like you and trust you. Going straight to the cold market is a big mistake. It’s also expensive and time consuming.
Ultimately, launching your MLM business means personally sponsoring 20 to 30 people in your first 90-days in the business so you can create momentum, excitement and quick growth in your business. Ideally, you are looking to find 2-3 people who want to do what you are doing, so you can work with them and help them build a team of their own. It also helps you develop a “good success story” that you can share with others.
How Launch Your MLM Business
Launching your network marketing business is actually quite simple. Here are the four steps:
- You make your name list
- You contact 20 people per day to let them know what you are doing
- You follow up with everyone and collect a decision
- Keep doing this until you find two people who want to build a business
I’ll cover each tip below in greater detail:
# 1 Make Your Name List
First off, everyone knows at least 2,000 people, and probably much more than that. While you might disagree with that, if I paid you $100,000 to make a name list of 2,000 people you knew, you could easily do it in a few hours.
It’s vitally important that you set aside a few hours and put together your name list. Write down all your Facebook friends, email contacts, and phone contacts. For most people, just doing that would give them over 1,000 names.
Keep all of these names in one notepad. Keep it with you at all times and whenever you think of a new name, add it to your list. Think of your name list as your inventory.
# 2 Contact 20 People Per Day
Your next objective is to contact 20 people per day on your list to NOTIFY THEM about what you are doing. It’s not your job to hard-sell or convince anyone to join or buy.
You simply want people to know that you started a new project, so they know what you are doing. Ask them if they would be willing to watch a short video that explains what you are doing. You could contact 20 people per day in about 60 to 90 minutes per day.
# 3 Follow Up and Collect a Decision
Follow up with each person you contact within 24-48 hours. Simply ask them “what did you like best about the video: the products or the business?” Ask them if they would like to support you in your new business as a customer or distributor. If they say yes, sign them up. If they say no, ask them for a referral. Be nice to everyone and never use pressure or hype. Remember, the fortune is in the follow-up.
# 4 Keep Doing This Until You Find TWO People Who Want to Build a Business
Once you’ve sponsored TWO distributors who want to build a business, put your own list away for the time being. You might have to personally sponsor 10-20 people to find two serious people who are willing to do some work.
Once you’ve sponsored two serious people, your new focus is helping them build their business. You will walk them through these exact same steps, until they each have their first TWO serious people signed up.
At that point, you will work with their new people and help them do the same thing. Keep working with your new people until you have 10 serious people in your team who are hungry, coachable and willing to follow your system.
Once you’ve done that, go back to your name list and keep calling your prospects until you find your next two serious people.
Build the business two people at a time! That’s it folks. This four-step process is so simple to do. It’s also easy NOT to do. The choice is yours.
Keep in mind the following things:
This a warm market business. By all means, you can venture into your cold market AFTER you work through your warm market. Going straight to your cold market is expensive and time consuming.
Your goal is to work THROUGH people. Who you know is irrelevant. It’s who they know that matters. Typically, your best people show up deep in your group. Everyone can lead you to a stud.
This business is 100x easier to build fast than slow. Building slow is like herding cats. Have a sense of urgency and build quickly. You’ll be glad that you did.
How you start your business is how your team members will start their business. This business is about duplication. Your team members are watching you. Keep it simple and follow a system.
Not everyone you sponsor will be coachable or willing to work. Work with the willing. Focus on helping the people who are motivated and want to build a business. This might represent 10 to 20 percent of the people you sponsor.
Set a good example. Lead by example at all times and do the things you want your team members to do!
There you have it folks. This is my best advice about how to launch your MLM Business the right way. Follow this advice and there is no doubt in my mind you will get off to a great start! Don’t do it and you will be a statistic.