Welcome to day # 5 of my MLM Boot Camp.
Today, I’d like to spend some time and talk with you about how to launch your network marketing business the right way. If you’ve already been in the business for a while, but never launched your business properly, this advice will help you re-launch your business. It’s never too late to start over with your business.
Most MLM Reps never launch their business. Instead, they “joined” or “started” a business. If you get nothing else out of today’s training, remember this:
Amateurs start a business. Professionals LAUNCH a business.
How you START your business will have a huge impact in your overall success in the months and years to come. It is vital to launch your business the right way, so you have a great SUCCESS STORY you can share with others. This success story will be one of your most important business tools.
Plus, your immediate success will give you a huge confidence boost and build up your belief in your company, the products, the industry, and most importantly, yourself.
Also, it’s better to start right than it is to start over. If you start your business the right way, you will make money and you will be able to teach other people how to do what you did.
Tips for Launching Your MLM Business
With no further waiting, here are my simple steps to launch or relaunch your MLM Business.
# 1: Place Your Initial Order & Set Up Your Auto-ship
The first step to launch your new MLM Business is simple. You must place your first order. If your company offers a “pack” of products, I suggest you buy one of those packs, so you have some different products on hand to try out. Plus, you want to put yourself in a position to maximize the compensation plan.
You also want to set up your monthly auto-ship. This step should take no more than 20-minutes to complete.
Remember, if the products don’t make sense, neither does the business. You should be your own best customer. It’s hard to share or sell a product you don’t believe in enough to use yourself.
# 2: Determine Your Why and Goals
Your next objective to launch your network marketing business properly is to determine your why and goals. I explained how to do this step in a previous lesson, so if you haven’t done that yet, revisit that page and complete those steps.
If you don’t know your WHY the HOW does not matter. You must have a WHY that sets your world on fire and inspires you to take all out massive action. Otherwise you will quit at the first sign of defeat.
Be as specific as possible when doing this step. Write everything down on paper. Use quantifiable numbers and goals. Edit your list a few times. When you are happy with it, share it with your coach.
# 3: Complete Your Team’s Initial Training
The next thing to do is to complete your team’s initial training. You do not have to be an expert to get started and make money. You do not WANT to be an expert. All you really need to know how to do is share your links, navigate the back office, place an order, sign someone up, etc.
These are basics. Ask your sponsor or coach to teach you these basic things, if you can’t figure it out on your own. Also, if your team offers a getting started manual or getting started video, take however long it takes to complete that training.
Don’t make the common mistake of giving yourself information overload. You will learn as you go, and you do not need to know everything before you get started. You simply need to know a few basic things to get started. Here’s a good post with an example getting started training.
# 4: Make Your Name’s List
You’ll be tempted to skip this step. Don’t do it. It’s vital that you write out your name’s list. Without a list of names, your business will not grow.
You know a lot more people than you think you do. Start out by writing down your Facebook friends, LinkedIn connections, email contacts, and phone contacts. For most people this is at least 2,000 names, if not more. You don’t have to contact everyone right away, but it’s important that you write them down on your name’s list.
Use a memory jogger if necessary. Pretend you are getting paid $100 for every name you come up with. If you adopt that mindset, you will create a huge name’s list. Do not prejudge anyone. Just write down everyone’s name.
Don’t worry about recruiting or selling anyone. Don’t worry about who you will contact first, what you will say, or when you will contact them. Just write down your name’s list.
Here’s an article with tips on how to come up with a name’s list.
# 5: Contact 50 People in First 48-Hours
The next step to launch your network marketing business properly is to contact 50 people on your name’s list within your first 48-hours in the business. If you do this, you will already be in the top 1% of all network marketers, because most reps never contact that many people during their entire career.
Use the contacting scripts that are provided to you. If you don’t have access to scripts, ask your coach what to say to your prospects. Write it down and practice your scripts for 30-minutes so it flows naturally when you talk with people.
Your job is to NOTIFY people about your new business, not to convince, pressure or sell someone. Your goal is to acquire a few customers and sponsor a few reps during your first 48-hours in the business, before your products have even been delivered to you.
Talking to 50 prospects in your first 48-hours will help build up your confidence, teach you new skills, give you some experience, and help grow your business quickly.
The best way to launch your MLM Business is to have a launch party at your home. If that is not an option, you could schedule two launch calls with your sponsor. Basically, you invite people to the call or meeting and your sponsor gives the presentation for you, while you watch and learn.
# 6: Contact 500-1,000 People in First 30 to 90-Days
After you complete the previous step, your next goal is to contact 20+ people per day on your name’s list for your first full month in the business. This will result in massive exposures, new customers, and new reps on your team.
Most people are not willing to do this. But if you want to build a big MLM Business you must do this. It is non-negotiable.
Your goal is to create massive momentum your first 30-days in the business. Starting month two you can divert your efforts, contact fewer people personally, and focus on helping your new team members duplicate what you did.
Remember, this business loves speed. Slow and steady is better than doing nothing at all (but not by much), but taking all out massive action is where the magic happens.
It is critical that you have a SENSE OF URGENCY with your new business. Most reps do not take their business seriously because they don’t have much money invested in it.
Pretend you took out a second mortgage on your home to join your company and you only have six months to earn back that money. This is the mindset of someone who succeeds in a big way in our industry.
Also, do not make the mistake of reinventing the wheel. If you have someone in your upline who is successful, knows what they are doing, and is willing to help you, humble yourself and follow their lead. This is a business of duplication. You can innovate or change things AFTER you become successful. However, if you are brand new, follow someone else’s lead.
Finally, do not give yourself information overload or think you must know everything BEFORE you get started. The more you know, the worse you will do in the business. Ignorance on fire is better than knowledge on ice.
All you need to know to get started right, and launch your business properly, is how to make your name’s list and how to invite people. That’s it. Your sponsor can help you with the extra stuff.
In conclusion, most network marketers never launch their business. That’s why most MLM Reps don’t make much money with their business. Remember this:
Professionals launch a business. Amateurs start a business.
I really hope you will follow the advice in this article and launch your MLM Business (or relaunch it) the right way.
What are your thoughts? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day!