I recently read the book “Secrets of Building a Million Dollar Network Marketing Organization from a Guy Who’s Been There Done That and Shows You How You Can Do It Too!” by Dr. Joe Rubino. I learned about this book while surfing on Amazon for some new titles to read.
I read the book in two days and enjoyed it. Overall, I give it a 7 of 10. I think it’s a good book and would be a great addition to your network marketing library.
What I want to do in the paragraphs below is share some of my favorite quotes from the book. Each quote is in bold and italics. At the end of each quote I will share my own two cents on it. The quotes are listed in no particular order. Enjoy.
# 1 The tragedy of life is not death, but that which dies inside of us while we are still living. Most people stop dreaming as young adults and settle for what they get in life. I once heard that the only difference between a rut and a grave is the dirt in your face. Most people die on the inside by age 35, but aren’t buried until they physically die.
# 2 Network marketing is about relationships. This will always be a relationship business. If you want a long-term, sustainable business, you need one that is built on trust, mutual respect, and long-term friendships.
# 3 Network marketing is about committing to the success of other people – to the extent that they are willing to commit to their own success. This is one of the few industries in the world where you can’t be successful if you just focus on you. You have to take your eyes off yourself and focus on helping each team member achieve their own goals.
# 4 Success through numbers is only half true. Yes, you have to work the numbers to grow your business. But you also need to develop your skills so you can improve your conversions and work smart.
# 5 Developing commonality with others is one of the keys to developing rapport. Whenever you are approaching someone, look for something you have in common. That is a great starting point in any relationship. It could be something as simple as where you live, what you do for a profession, being a parent, etc.
# 6 It’s especially valuable to enroll those professionals with credibility in a particular field who would personally use and recommend your products to others who respect their reputation. This is one of the best tips in the book. The best prospects are people who are respected by others and have a large sphere of influence.
# 7 It’s rare that people respond on the very first appeal. Often, it takes four or five contacts to produce an interested inquiry. The money is in the follow up. Don’t be surprised if you have to follow-up with someone seven to twenty times BEFORE they join your team or becomes a customer.
# 8 Although you may have attracted your prospect via the Internet, it still makes sense to offer a phone conversation to answer questions, get to know what is important to your new potential partner and support his or her success by formulating a sound business plan. Using the internet to generate leads is fine. Just make sure you take the relationship OFFLINE as quickly as possible. You won’t build a long-term business just with the internet.
# 9 As you build your networking business, your level of belief is critical to your success. If you don’t believe in what you are doing you will never be successful. The first step is to believe in yourself. But you must also believe in your products, your company and the industry.
# 10 A big part of successful prospecting and enrolling is how attractive you are to your prospect as a sponsor and business partner. One of the first questions your prospect will ask themselves is “can this person help me?” They’ll also want to know how serious and how committed you are to the business.
# 11 Every prospect is unique. It’s different strokes for different folks. You can’t treat everyone the same way. Find out what you can about each person you talk to and treat them/approach them the way they want to be treated.
# 12 Most people hesitate to look for possibilities, because they fear being obligated to take on more responsibility. Everyone is busy. Everyone wants more money and more time, but very few people are rarely willing to make a temporary sacrifice to get there.
# 13 Pressure and intimidation do not work! There’s no need to try and pressure someone into the business or pressure them into doing something. Be honest, low key and relaxed with people. There’s no need to ever do a hard sell.
# 14 You have no clue what would interest another person – unless you ask. If you can learn how to ask people questions you can find out whether or not the product or business opportunity is a good fit for them. Not everyone is a prospect!
# 15 If you find yourself speaking more than listening, reevaluate approach. You have two ears and one mouth for a reason. Use them in that proportion.
# 16 When you stress products you’ll attract customers. When you stress opportunity you attract entrepreneurs. When you stress vision you attract leaders. This is a brilliant statement and very true. The truth is you need all three groups of people in your business to succeed. I like to lead with the products personally, because if people don’t like the products it’s highly unlikely they will ever do the business.
# 17 Facts tell, but stories sell! Don’t be so obsessed with the features and facts of your products and business. Focus on the benefits! Develop your own story of how the products and business have helped you.
# 18 There is no better time to get your new distributors off to a good start in developing habits that will support their success than their first 30 days in the business. Your distributors are most motivated when they are brand new to the business. Leverage this excitement and motivation so they can get off to a good start.
# 19 Your goal is to have at least 10 new distributors in one leg within 30 days, all of which are on automatic order. This is a good tip. When you bring someone new into the business, you want to help them achieve success quickly, so they can get off to a good start.
# 20 Work with your new people by scheduling a weekly bridge teleconference call. Work with your team in a group setting whenever possible, so you can build excitement and work smart.
# 21 Distributors will succeed only when they prospect a sufficient number of people. You have to approach a lot of people to find the right people. You can’t just talk to a few people and expect much to happen in your business.
# 22 The key to succeeding in network marketing is to operate, day in and day out, out of your commitment to your action plan, your goals and your vision – not out of reaction to your feelings. This is probably the second most important thing I took away from the book. You need to let your ACTIONS control your emotions, rather than letting your emotions control your actions. If you only build your business when you feel like it, you won’t ever succeed.
# 23 It is impossible to achieve all that you are capable of achieving if you do not love what you do, if you do not possess the spirit within. You probably won’t stick with the industry or your MLM Company very long if you don’t love what you do! It’s hard to stay motivated if you aren’t passionate about what you do.
# 24 Persistence is essential to a networker’s success. Lack of perseverance in the face of adversity and discouragement separates those who succeed from those who quit. No business is fast or easy money. Things take time. You have to be committed, do the work, and hang in there until you succeed.
In conclusion, “Secrets of Building a Million Dollar Network Marketing Organization from a Guy Who’s Been There Done That and Shows You How You Can Do It Too!” by Dr. Joe Rubino is a good book that I recommend you read. It’s loaded with great tips and practical advice on how to be successful in network marketing. Best of all, it’s written by a guy who has been there and done that and knows what he is talking about.
On a side note, I would love to hear from you. Which quote listed above is your favorite? Why? If you read the book, did you like it or dislike it? What did you learn from the book? Just leave a comment below to share your thoughts. Thanks.