Today, I want to share a secret tip I learned from Robert Hollis, the most successful distributor in Gano Excel. Please keep in mind that I am not affiliated with the company in any way. I just study and listen to what this guy has to say because I know that he knows what he is talking about.
Here is what I learned from Robert Hollis. He talked about the five things that you need to find in a network marketing company (or product) before you decide to promote it. Here are the five things he mentioned:
- Everybody wants it
- Everybody needs it
- It’s priced for profit
- It’s priced to be sold
- It needs to be replaced
What I’d like to do now is elaborate on each point and share my own perspective.
Everybody wants it: You have to know the difference between wants and needs. People need lots of things but they will typically buy something they want over something they need when given the choice. You want a product that has mass appeal to most people and it needs to be something they WANT to have.
Everybody needs it: Now, I believe that wants trump needs when it comes to most purchases, but some items people will buy because they HAVE to have them. Some examples include shampoo, body wash, toothpaste, toilet paper, clothes, etc. Your product should be sexy so people want it, but if you can’t do that, find a product line that people can’t live without, because they need it. These are frequently known as commodity items.
It’s priced for profit: You need a product that can be sold at a good price and provide a nice profit. You don’t want your products to be overpriced, but you want them to provide a nice profit at the price you choose. The last thing you want to do is spend all your time selling a product that doesn’t pay you much (or any) profit per sale. I suggest you find products to sell that have a MINIMUM 25-50% wholesale-retail markup.
It’s priced to be sold: In today’s economy, people are looking for a bargain. You need to work with a company that has products with a reasonable price point. Let’s face it; very few folks are going to spend $300 for some skin care product, or $45 for shampoo, or $30 for some skin or body lotion. Your products don’t have to be the cheapest things around, but they need to be at a reasonable enough price that MOST folks can afford them.
It needs to replaced: Consumable products are the best types of products because they get used and reordered. You don’t want to work with a MLM Company that sells something that is a one time sale. It has to be consumable so people keep reordering it.
Here is the video I learned this from:
Of course, all of these things sound like common sense (and they are), but many folks forget to keep these things in mind when they choose a MLM Company. I hope you can remember this secret tip I learned from Robert Hollis and keep it in mind when you are evaluating a MLM Company to join.
What are your thoughts to this secret tip? Leave a comment and let us know.
Disclaimer: Gano Excel is a registered trademark. I am not affiliated with Robert Hollis or Gano Excel in any way.