I picked up a helpful piece of advice yesterday from a successful distributor with more than 200,000 people in his downline.
His advice was to be customer focused, not distributor focused.
First of all, it’s a proven fact that most of the distributors you recruit will quit within 90 days or less.
And when they quit building their network marketing business (not that they ever started) they will stop ordering the products.
They will cancel their auto-ship and never order a product again!
This means you will constantly spin your wheels and have to be busy replacing people who quit, just to maintain your current rank.
On the other hand, when you focus on finding customers instead of distributors, something magical happens.
First and foremost, happy customers will keep ordering the product month after month, whether they ever build a business or not.
This keeps your volume constant and helps you build a residual income.
In addition, many of your happy customers will eventually upgrade to distributors and business builders.
They will fall in love with the products and want to get a discount on their purchase, and maybe even refer a few others so they can get their products for free.
Some of these happy customers turned distributor will become serious business builders in your team.
They will see the value in the products and business opportunity and want to build a business of their own.
And other retail customers will refer you to other people because they enjoy the products and appreciate the way that you treat them.
In all of these examples, it’s a win-win for you!
Furthermore, your target market is much bigger when you focus on recruiting customers rather than distributors.
Let’s face it; our industry has a bad reputation.
And most people don’t want to get involved in network marketing.
But many folks will be glad to use the products, assuming they are good quality and priced right.
I also believe it’s much easier to share the products with others than try to “convince” them to join your business opportunity.
Remember this, EVERYONE likes to buy, but most people hate to sell.
Next, most compensation plans offer you more money per person if you have customers, not distributors.
In most MLM Companies you will make a lot more money if you have 100 retail customers than if you had a team of 100 distributors.
In most companies you will make several thousand dollars per month, or more, with 100 retail customers, whereas you might make $200 to $500 per month with 100 distributors.
Chew on that!
Normally, the commissions are higher from retail customers than your residuals from your team’s volume.
And a team of 100 retail customers can easily expand into 500+ customers (and distributors) if you treat them right, provide good customer service, and ask for referrals.
There are plenty of people in plenty of companies who make a nice $1k to $5k per month income, or more, just by having customers.
It’s also important to know that that is how our industry was initially designed to work.
Other posts you may enjoy:
- Top 27 Customer Service Tips for Small Business Owners
- The Difference Between Leaders, Distributors and Customers in Your MLM Business
- How to Make Money When People Don’t Join Your MLM Business or Become a Retail Customer
- Top 10 Tips for Building Relationships with Your MLM Customers and Downline
- Be Accessible to Your MLM Team, Customers and Prospects
Back in the 1950s and 1960s when direct selling became popular, distributors were focused almost exclusively on getting customers.
And they built their teams from happy customers who wanted to upgrade to a distributor.
I think the advice of “be customer focused, not distributor focused” is very good.
If you haven’t had much success using the approach you are using right now, then maybe it’s time to take a different approach and try something different in your network marketing business.
You might be glad that you did!
And if nothing else, try to get a few more customers in your business ASAP, so you can generate some retail profits right away.
What would your business look like right now if every distributor on your team had 10 customers?
What if they each had 20 customers?
How much more money would everyone make?
The biggest takeaway in this article is that you should teach EVERYONE on your team to at least get a few customers before they try recruiting distributors.
I know that recruiting distributors is important, but as I see it, the only way to really earn the right to do that is to get a few customers first.
After all, how can you preach making money or financial freedom if you aren’t making any money yourself?
Be customer focused and everything else should fall into place.
What are your thoughts on this subject?
Do you think it’s a better idea to be customer focused or distributor focused?
Leave a comment below to tell me what you think about this topic.
I look forward to hearing from you.