Sample Blog Business Plan

Today, I’m going to share a sample blog business plan. My goal is to give you adequate information and step-by-step instructions on how to create your own blog business plan.

Do you own a website or blog? If you answered yes to that question, do you have a written business plan for your blog? Honestly?

Chances are, you don’t. Most people start a blog or website without putting much thought into it. They simply wake up one morning, have a great idea, and launch a blog. They don’t have a specific plan, goal or objective. All they have is an idea.

In my opinion, this is one of the major reasons that so many blogs and websites fail.

I learned in the Army that failing to plan is planning to fail. Every hour you spend planning will save you at least five to ten hours in execution, and probably much more than that.

Regardless of what type of business you own, even if it is a blog or website, you need a written business and marketing plan. It’s non-negotiable.

What Should Be Included In Your Blog Business Plan?

This is not an all-inclusive list, but it is a good starting point for creating your own blog business plan.

# 1 Your Target Market: Who is your ideal reader? Who are you ultimately trying to reach? Please take the time to determine this before you even create a blog. The tighter, more focused your target market the better.

# 2 Your Unique Selling Proposition: What makes you and your blog different from every other blog or website in the marketplace? Put a lot of thought into this as well.

# 3 Your Mission: What is your mission? Why do you exist? What value or benefit do you offer your readers? What problem do you hope to solve?

# 4 Your Vision: What is the ultimate goal of your blog? What do you really want to accomplish with it? For instance, do you want to sell it one day for a large profit, have it provide passive income, etc.?

# 5 Five Year Goals: Where do you see your blog in five years from now? How much content will you have? How much income will it produce?

# 6 This Year’s Goals: What are you trying to accomplish in the next 12-months? How much content will you create? How much income will you make?

 # 7 Your Income Streams: How will you make money with your blog? What will be your primary income stream? What will be your additional income streams?

# 8 Your Daily Action Plan: What will you do each day, each week and each month to grow your blog and move closer to your goals?

# 9 Your Marketing Plan: What type of marketing and advertising budget do you have to promote your blog each week? Where will you advertise it? How will you advertise it? Without a doubt, this is the number one reason so many blogs fail.

# 10 Your Competition: It makes sense to spend a little time evaluating your competition. Look at the 5-10 most popular blogs in your niche. What are they doing well? What are they doing wrong? What could they improve upon? How are the monetizing their blog? How can you make your blog different from them?

As you can see, your business plan will clearly identify your goals, vision, unique selling proposition, daily action plan, marketing plan, and much more.

It will let you see the big picture, the forest from the trees. It will let you see your website from the outside in.

Bottom line: you need a business plan for your blog or website.

Sample Blog Business Plan

Sample Blog Business Plan

What I want to do in the rest of this post is provide a sample blog business plan

It’s my business plan for 2019. I update it each year in early January. I created my business plan when I first launched this blog and I have updated it every year since. If you want to monitor my progress, you can read my blogging success story here.

By no means do you need to use the exact same format that I did. Feel free to modify, edit or change this sample blog business plan to whatever format you like, so you can create a business plan that works for you.

Chuck’s Blog Business Plan

(January 1, 2019 to Dec 31, 2019)

My Target Market

My website is My target market is current and former network marketers and anyone actively looking to get involved in the industry. My website also attracts people interested in making money from home, people servicing the MLM Industry and MLM Companies.

Unique Selling Proposition

I am the No B.S. Network Marketer. I call a spade a spade and speak the truth, without hype, fluff or B.S. I am a watchdog for the MLM Industry. I provide cutting edge help, tips and information to network marketers from any company. My goal is to educate, to help, and to inspire other network marketers to achieve success in their current company.


In the next five years (December 31, 2024), I will have one of the top 3 most visited network marketing blogs on the internet, with more than 2,500 pages of valuable content. In 2024, I will have 10 million page views at my blog. My goal is to earn $300,000 per year in income from my blog in 2024 (not counting my MLM Income). My 20-30 year goal is to sell my blog for at least $5 million.

Mission Statement

To educate, to help, and to inspire other network marketers. To serve as a “watchdog” for our industry and help give the industry a good name.

My Income Streams

I sell training courses, affiliate programs, leads, and services that benefit network marketers. I promote about 40 different income streams, but focus most of my efforts on my top 3 income streams. My primary focus is building my own MLM team. Some of my best income streams include:

  1. My Primary Company
  2. Elite Marketing Pro
  3. Power Lead System
  4. Leads
  5. MLM Gateway
  6. Aweber
  7. Herculist
  8. Top Surfer
  9. Jumbo Solos
  10. Amazon Affiliate

Five Year Business Goals (December 31, 2024):

  • Have 2,500 pages of content
  • Have an email list with 100k subscribers
  • Have 10 million page views in 2024
  • Have four different income streams EACH generating at least $5k per month each

This Year’s Business Goals (by December 31, 2019)

  • Add 180 new blog posts
  • Add 180 new podcasts
  • Add 150 new YouTube videos

Action Plan

In order to achieve these goals, this is my action plan.

  1. Publish 3 new blog posts each week
  2. Email my list every Monday, Wednesday and Friday
  3. Send out two hand written notes per day
  4. Create 15 podcasts per month
  5. Create 15 YouTube videos per month
  6. Share content on Facebook every day
  7. Leave 30 blog comments per month
  8. Invest $500 monthly in paid advertising to promote my blog via PPC and solo ads

***** End of Business Plan

Creating Your Own Blog Business Plan

Creating Your Own Blog Business Plan

I really hope you will take the time to create your own blog business plan. No, your goals don’t need to be as lofty as mine are. You don’t need to use the same format that I did either. Just take out a pen and paper and write down your plans on a piece of paper. Do a brain dump and write down everything you can think of.

Review it once or twice a day for the next 7-days. Make changes as needed until you have a concrete business plan. If possible, keep your business plan to no more than 1-2 pages. The simpler the better.

Once you are happy with your finished plan, type it up on your computer. Once complete, review your final business plan at least once every 7-days to make sure you are on track. Remember, it is a living, breathing document that will change from time to time.

Final Thoughts

There you have it folks. This is a sample blog business plan. I hope you found the information helpful.

What are your thoughts? Does it make sense to you? Leave a comment below to let me know what you think. I look forward to hearing from you.

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chuck holmes

Chuck Holmes
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6 thoughts on “Sample Blog Business Plan”

  1. Great post! but before going for a business plan we need to keep some of the things in mind like Surveys, In-depth Interviews, and Desktop Research. I am in really love with your action plan thank you so much.

  2. Yes, its true the one must have a business plan for succeeding in any endeavour. But above all, it’s the perseverance and constant efforts in that direction that lead you to the final destination. The hard work has to be done by you to fulfill your dream….

  3. What a gift, sharing your business plan is very generous. Now I have written mine – just need to tweak it and it’s done.

    You’re a blessing Chuck.

    Thank you

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