Results of Sponsoring 100 MLM Distributors

This post will review my results of sponsoring 100 distributors into my primary network marketing company.

None of this is to brag.

Some of these stats are impressive.

Some are not.

You be the judge.

I simply want to be transparent and give you something to shoot for, so you know what you (might) have to do to succeed, and you know what to expect as you are building your network marketing business.

I know most distributors would never share their recruiting numbers.

Yes, people will tell you how many they have recruited.


They won’t tell how how many of those have quit, how many produced, etc.

That’s why I am doing it.

I keep detailed stats for each person I sponsor.

I update my tracking spreadsheet once each month, every month.

I am a numbers guy and I want to track my progress.

After all, businesses should be predictable. 

Of course, individual results will vary.

This is just my experience.


I am a student of Mark Yarnell and Jordan Adler and Brian Carruthers.

I have tremendous respect for these three men.

If you have never studied their materials, please do so.

Mark is now deceased.  R.I.P. Mark.

The other two, Jordan and Brian are VERY active in the industry.

All three are/were MLM Millionaires.

They’re three of the only leaders in our industry I know of who actually tell people this business is a numbers game.

I agree with them.

I believe that you can’t make someone else successful or drag someone across the finish line.

I’ve tried to do that and it never worked.

People have to be hungry, coachable and willing to work to succeed in a big way.

Most people do not possess ALL THREE of those things.

I believe the sponsor’s job is to sign people up, do their initial training, be accessible, and lead by example.

I do not believe in coddling, hand holding, or babysitting team members.

I offer help to my team, but I do not babysit or try to motivate people.

That is the individual person’s responsibility as I see it.

Some of you will hold that against me, or disagree.

That’s ok.

To each their own.

I don’t really believe in duplication either, since most people don’t duplicate anything.

Most people do nothing and quit, regardless of what you do to help them.

Once again, numbers don’t lie.

Most people never sign up even one person or stick around more than 30 to 90 days.

How is that duplication?

If everyone you sponsor doesn’t accomplish EXACTLY what you did, then duplication is a lie.

That’s how I see it.

I don’t believe in finding five who get five who get five either.

In fact, I’ve never seen that happen.

Have you?

I also realize most top earners have recruited between 100 and 500 people personally.

Yes, there are a few exceptions, but not many.

There are a few people who built big businesses recruiting 20 to 50 people.

I applaud these folks, but once again, they are not the norm.

bill britt amwayRemember those numbers: 100 to 500 people.

Here’s what Brian Carruthers says in his book, Building an Empire:

“Recruit 100 to find 20 who will do something, and maybe one out of the 20 who will strive to become a star in the business (page 85).”

I personally have the mindset of the old Amway legend, Bill Britt.

When asked what was his secret to success, this is what he said:

“There is no secret.  I simply showed the plan to 1,200 people.  900 said ‘No’ and only 300 signed up.  Out of those 300 only 85 did anything at all.  Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”

That advice is the blueprint for my own network marketing business.

It’s my strategy.

Sponsor 300 to find 85 who do anything at all to find 35 who are serious to find 11 who help make me a millionaire.

I also believe EVERYONE could sponsor 300 people.

Sound crazy?

Sponsor just THREE people a month and you could do that in 100 months (8 years, 4 months).

Even a part-timer could do that if they set their mind to it and stayed consistent.

Keep in mind I said COULD, not WOULD.

It’s up to you to decide if you will put in the work and stay the course.

Most will NOT.


  1. How to Have Fun with Your MLM Team
  2. My System for Building My MLM Business
  3. Dealing with Adversity
  4. This is a Numbers Game
  5. Dealing with Attrition


I have been in the industry since 2002.

I was fairly serious with my first company for 2.5 years and then I bounced around for about ten years until I found my forever home with my current company.

I joined my current company on April 7, 2014.

I started out as a customer and started building my business seriously (but on a part-time basis) on May 1, 2014.

I sponsored my 100th person on August 28, 2016.

It took me 2 years, 4 months, 21 days to do that, if you count the time from the day I signed up.

Let’s call it 28 months, since I was a customer my first month.

If you were to divide 100 distributors by 28 months you would see that I averaged only 3.5 new distributors per month.

That is not overly impressive by any means.

I don’t recruit a ton of people each month.

I am just VERY consistent.

results of sponsoring 100 mlm distributorsMonth after month.

My goal when I first joined my company was to recruit 1 new person each week, or 4 per month.

I am a little bit behind that goal and working hard to catch up.


I recruit 100% online through this blog, my podcasts and YouTube videos.

I still talk with my recruits via the phone, email or by SKYPE.

We do a lot of interaction using those methods.

We just don’t meet face-to-face.

Heck, we’re in a digital world.

Why not leverage technology and work smart?

I can’t speak for you, but I want a REAL home based business, not something I have to drive all over town, the state or country to do.

I work in my pajamas every day.

I like it that way.

I have not done meetings, met with people face to face, or done a home party since joining my primary company.

I take that back.

I did drive to Mississippi once to help my team do a launch.

Other than that, everything was done with technology, with my laptop and cell phone.

I understand my method of building online has its drawbacks, especially with retention.

I can live that.

If I have to sponsor more people to hit my long-term goal, because I build online, so be it.

I believe in being efficient and I want to leverage my time.

I built my other network marketing businesses the traditional way with one-on-ones and home meetings and I experienced a fairly high attrition rate using those methods as well.

I have tremendous respect for people who build their businesses the “traditional” way.

I just see that way as extremely INEFFICIENT and a BIG TIME WASTER.

I know that no matter what you do you will lose some people.

Most people will do very little and quit, regardless of what you do to help them.

It’s life, folks.


Here are some specific stats for my network marketing business.

These are my results of sponsoring 100 MLM distributors.

Once again, I have the information to back this up and support it.

I did not pull these numbers out of my ass.

  1. 29 of the 100 people I sponsored are still active in the business (meaning they ordered in August 2016).  The other 71 people quit.
  2. Of the 71 people who quit, 36 quit within their first 30 days, 7 quit between 31 and 60 days, 7 quit between 61 and 90 days, 9 quit between 4 and 6 months, 7 quit between 7 and 12 months and 5 quit between 13 and 24 months.
  3. Of the 100 people I sponsored 27 were female and 73 were men.
  4. Of the 100 people, 84 were people I met online and had no prior relationship with.  They were strangers. These folks contacted me and asked me to join my team.
  5. Of the 16 people that I did know before the business, most were from prior business relationships and most of them reached out to me first, to join my team.
  6. Of the 27 females, I only knew 7 of them prior to the business (mostly through other business ventures).
  7. Of the 27 females, 10 are still active in the business and 17 quit.
  8. Of the 73 men, I only knew 9 of them prior to the business (mostly through other business ventures)
  9. Of the 73 men, 19 are still active in the business and 54 quit.
  10. Of the 100 people I sponsored, 30 people sponsored at least one person, and 70 sponsored no one.
  11. Of the 30 people who sponsored at least one person, here is the breakdown (12 sponsored just 1 person, 14 sponsored 2-5 people, 2 sponsored 6-9 people, 1 sponsored 10-20 people, and 1 sponsored 30+ people)
  12. Of the 100 people I personally sponsored I have one solid leader, and several up and coming leaders
  13. My team currently has 438 people on it (unilevel, no spill over)


Once again, these are just the takeaways from my experience.  Your results will vary.

  1. 2.9 out of every 10 people I sponsored stayed with the business
  2. 3 out of every 10 people I sponsored signed up at least one person
  3. About 1 in 50 people I sponsored signed up more than 10 people
  4. About 1 in 100 people I sponsored was a rock solid leader (although I have several up and coming leaders, time will tell)

Now, let’s go back to what the legendary Bill Britt said for a minute:

“There is no secret.  I simply showed the plan to 1,200 people.  900 said ‘No’ and only 300 signed up.  Out of those 300 only 85 did anything at all.  Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”

Based on his numbers:

  1. Only  about 1 out of 3.5 people did anything at all and stayed in business (300/85)
  2. Only about 1 in 9 was serious (300/35)
  3. Only about 1 in 27 was a leader and really serious (300/11)

My stats for “people doing anything at all” is about right.

My stats for serious people and really serious people are lower than his.

However, I have not gone through the 300 people yet, so there are a lot of factors and variables that could play out in the next few years.

Plus, my business is still in its infancy, only about 2.5 years old.

I might have some future leaders on my team already who simply haven’t identified themselves yet.


Each new person who signed up with me was offered an initial training done through SKYPE. Most people did not take advantage of that or even want to do it.  I also have a Facebook group for my team that is quite active.  I do a weekly call.  We also have webinars, a training website and team training manual.  I normally do an incentive or contest each month as well.

Anyone who ASKS for my help gets it.  I tell everyone upfront that if they have questions or need help IT’S THEIR JOB TO CALL ME.  I almost always answer my phone and I am VERY prompt about calling people back.  But, NO, I do not chase people or hound people.


top earners in mlmMy major regret during the past two years is that I gave away about 78 of the 100 people I personally sponsored to other people on my team.

I am in a uni-level compensation plan.

When I moved them under other people I was no longer the sponsor.

I thought that giving people to other people would make the other person serious and want to get to work.

I was WRONG.

Dead wrong.

I will never do that again.

Now, I keep everyone I sponsor.

Also, I wish had some type of LIVE company meeting I could plug people into.

I know meetings are the glue that keeps a team together.

My company does not do meetings.

I figured my SKYPE calls and the webinars and Facebook group would help, but I think meetings would take the business to the next level.

Finally, I regret not having a local team of any kind.

I have done nothing to build locally, and that is something I plan to do in the next 12 months.


When I first joined my network marketing company, I set a five year goal of recruiting 260 people (1 per week) and building a team of 5,000 people.  I honestly believe I will hit those numbers by April 2019 (my deadline).  I know my business isn’t growing at a rocket ship pace, and I am cool with that.  I actually work my business very part time and consider it my long-term project.  I just stay nice and steady.

*** I also know that I have ZERO control over what other people do.  I can only focus on what I do.


My goal for the next 12 months is to recruit 70 new people personally and to add 1,000 new people to my team.


My ultimate goal is to personally recruit 300 to 500 people so I can find 3-6 people like myself and build a team with 100,000 or more people.  To build a team that big is my 20 year goal.  I’m sure I will hit my recruiting goal by the five to six year mark.  If you want to be one of my generals, let me know.


There you have it folks.

These are my results of sponsoring 100 MLM Distributors.

I would love to know what you think.

Leave a comment below to share your thoughts.

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Chuck Holmes


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15 thoughts on “Results of Sponsoring 100 MLM Distributors

  1. Richard Brokenshire

    Hi Chuck,

    Well done and congratulations! The number that surprised me the most was that only 27 women signed up with you. I’ve heard that overall, women make up around 82% of all network marketers. Your numbers are the exact opposite. I wonder why?

    Good luck with building a local team! I’m heading offline to do that too. Hopefully, I’ll see you at the top!!

      1. Greg Boudonck

        I think I would have to agree with you.

        I personally like the no nonsense style, but it is quite possible that many women take it somewhat harsh or overbearing, but that is fine in my book.

        We actually need more no-BS people in network marketing. There has been too much nonsense that has given the industry a bad reputation. If we tell it like it is, no one can say that they were scammed or conned.

        I do believe that as time goes on, you will draw more females into the plan.

        Great job on the numbers and I believe I am talking to a soon to be millionaire.

        1. chuckholmes Post author

          Thanks for the comment Greg.

          I should note that almost all of the people I sponsored reached out to me first, so I’m not sure if that affects anything.

          If I was prospecting people myself, I would focus on women.

          That’s what I am doing now.

          That being said, I think certain personalities are good fits to work with each other, just like relationships, and other personalities are not a good match.

          Opposites do attract.

          Normally, people who are a lot alike but heads and clash, but not always.

          Great insights, Greg.

  2. ssonkohassan

    Recruiting is key key factor when it comes to success in network marketing. Anyone who is able to recruit daily like the way Chucks play the game succeeds automatically because this means multiplying the time you are working daily and that is big money

    Thanks Chucks for sharing with us

  3. Dereco Cherry

    Well put together blog post Chuck. You were very transparent with your business numbers and that says a lot about you. How you laid out your strategy for building your business is solid and fundamental. There was nothing fancy just straight up consistency and hard work.

    They say the only way you can fail in network marketing is to quit and this couldn’t be more true. Most people quit before they even get started or they get upset at the results they didn’t get from the work they didn’t do. I think people look at mlm like a lottery ticket when in fact it’s the opposite. It takes hard work repeated over and over.

    Like I said great blog post man keep keep up the good work!

    1. Greg Boudonck

      You hit a nail on the head…failure is a direct result of quitting.

      Whether we work the program part time or full time, if we do not quit, there is a bright rainbow in front of us.

      The key is working it. You are right that it is not a lottery ticket and it will not rain leads or prospects unless we actually work the system.

      Your input added greatly to this fantastic post.

      1. chuckholmes Post author

        Quitting isn’t always a bad thing. It pays when to know when to quit. That being said, you can’t really quit something you haven’t even started. Put in the work, make some mistakes, tweak things and give it your best for a couple of years before you tap out. That is what I recommend.

  4. Erik C. Johnson

    Wow and wow! This is the best article you’ve done Chuck, I think. For one, I loved Adler’s Beach Money and Carruther’s Building an Empire, both really necessary books to understand “the numbers game.”

    You really put your heart out there with this one. I know that most people quit without doing anything and it’s very disheartening, especially for people who don’t understand network marketing.

    I agree that duplication is a pipe dream. I’m happy getting a distributor to order a second month in a row!

    I don’t know how many distributors I gotten because I switched positions a year in, but I’m thinking I’m close to 100. I’ve had little retention because I am not a trainer or leader. (yet) I don’t pretend to be a MLM trainer on my blog like so many other distributors starting out. It seems like most new MLM bloggers feel they need to look like an “expert trainer” to get Leads, but it’s BS and misleading.

    Awesome post man, this is definitely a manual or manifesto in itself and will be bookmarked forever.

    1. Iroko Akinola

      Don’t pretend just be you…People can easily know when you are not yet a leader and forming to be one…people can identify more with our challenges.. than giving experts advice that were curated online
      Thanks, you for giving me hope…though, I have come to understand something with my environment, I would like to build locally, because my country is much into physical meetings and my company has venues for meeting…
      You have proved it again, numbers don’t lie…the story still sales…fact tells
      Also on your male female ratio…it is definitely due to no B.S and I think women work the business better but they also firstly require a lot of pampering (lessons from my wife)…
      Thanks for your honesty…you rock!!!

    2. Greg Boudonck

      I really like what you pointed out about new distributors trying to make it seem like they are experts off the bat. If any reading this are using that method, you are only fooling yourself. People will see right through it when you are not able to answer a simple question.

      I have found it is much better to be completely honest. Tell people you are new at it, but you have used the products and love them, and from what you have seen this far, the compensation plan is great.

      If we are honest with people, good tidings will come.


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