I’d like to take a few minutes and teach you how to start your own blog.
I get calls every day about my blog. People want to know how to start a blog of their own, if they need one, what it entails, why they should create one, how to come up with ideas to write about, how to get started, how long it takes to succeed, etc.
I figured I’d create a simple page on my website to give you all the information you need in one place, so you can make an informed decision about blogging. I’ll start out by answering some of the most common questions people ask me about blogging, and then share tips about how to start your own blog.
What is a Blog?
In the internet world, there are blogs and websites. The major difference between a blog and a website is that a blog gets updated frequently (sometimes several times per day) and is organized like a diary, but in reverse chronological order. A website, on the other hand, is more static and doesn’t normally get updated that often. There are stand alone blogs and websites that have blogs as part of their website.
Do You Need a Blog?
It depends. I believe every serious network marketer who wants to make a career out of the industry should have an online presence, be it a blog, social media account, capture page or website. My preference is a blog, but it isn’t the best option for everyone.
Blogging is VERY time consuming. Plus, it can take YEARS to gain any traction. Most people who start blogging quit in 90-days or less.
Pros and Cons of Blogging
Like anything else in life, there are pros and cons with blogging. The major benefits are that you can generate leads 24/7. I typically generate 30 to 75 leads per day, every day with this blog, all for free.
You can position yourself as an expert, so people reach out to you first. Let’s face it, your prospect WILL search the internet about your company. Why not have an online presence so they find YOU while they do their search?
Another benefit of blogging is that you can develop multiple streams of income within your business. You can promote your MLM Company, affiliate products, services, coaching, training programs, etc.
On the flip side of the coin, the major downside of blogging is that it can be very time consuming and it can take several YEARS to build up an online presence. If I knew what I knew now, I never would have started a blog. Instead, I would have created a capture page and focused on promoting it.
Is Blogging Expensive?
Blogging is very inexpensive. This is what I love most about it. When you are just starting out, you can set up everything for approximately $100 per year. This includes the cost of a custom theme, hosting and your domain. Assuming you do all of the work yourself, your costs are very very low.
You might have to invest some money in advertising and education, but that is money well spent. I do suggest you buy several books and courses about blogging, so you can learn from others, shorten your success curve, and not reinvent the wheel.
Now that my blog has grown and produces a consistent income, I do hire writers and people to help me. But, you don’t have to do that when you first get started blogging.
How Long Does It Take to Succeed Blogging?
You probably don’t want hear the truth, but I’ll tell you anyway. Blogging is a long-term project. It can take YEARS to build up a following and gain momentum and make money blogging.
I think it’s worth it, if you can stick with it for MINIMUM ten or more years. Most people give up way to soon, normally in their first six months.
If you’re blogging once per day, I think three years is a realistic time frame for success. If you’re blogging less than that, it will probably take you five to seven years minimum, to build up a large following.
This blog is currently 5+ years old and it took two years doing it full-time to make any headway. At about the five year mark, the traffic and income really started to grow substantially.
Most of my “successful” blogging friends have been doing it at least ten years.
How Can I Grow My MLM Business with a Blog?
The real purpose of a blog is to do two things. You want to build up the like, know and trust factor with people you don’t know. Also, you want to generate leads. Basically, you position yourself as an expert in a specific subject and get people to like you and trust you.
A percentage of these people will reach out to you, or subscribe to your newsletter, to learn more about you, your products, and your business opportunity. If you’re blogging to build your MLM business it’s VITALLY IMPORTANT that you keep doing other prospecting methods while your blog gets built up.
How to Start Your Own Blog
Listed below are my 8 steps to start your own blog.
Step # 1: Determine Your Niche and USP
Simply put, what will your blog be about? What is the theme? What makes your blog different from everyone else’s blog? Which target market, or group of people, are you trying to reach?
This is easily the most overlooked step in creating a blog, yet also the most important step. To give you an example, my target market is other network marketers and my unique selling proposition (what makes me different) is that I am the No B.S. Network Marketer who teaches people how to build their business online.
I highly suggest you pick a blog geared around your company’s product line or service. For example, if your network marketing company sells electricity, you could make a blog about the deregulation of the energy industry. Make sense?
Step # 2: Brainstorm Domain Names
You want a catchy domain that ends with a dot com. You want it to be three words or less, easy to remember, with no dashes or hyphens in it.
You can use your own name for your domain, but I really suggest you do something different. For instance, I chose “onlinemlmcommunity” because I wanted to create an online community for network marketers, and I wanted a website that I could eventually sell. If you use your own name as the domain, not many folks would want to buy it!
The best thing you can do is brainstorm 20 or 30 potential domain names. Once you’ve done that, rank your top ten choices from one to ten. Make sure they aren’t trademarked names and then check to see if any of them are available for purchase.
Many good domain names have been taken, but you can still find some good ones if you think outside the box.
Step # 3: Buy a Domain and Hosting
The next step in the process is to buy your domain and hosting. A domain should cost you about $10 per year and hosting should cost you about $40 to $50 per year. I recommend a company called Blue Host. They have great prices, an easy to use interface and great customer service. Learn more here.
Step # 4: Install WordPress
The next step is to install WordPress onto your hosting account. This is free to do. It only takes about five to ten minutes to set up. There are detailed instructions in your back office, or you can do a search on YouTube for a tutorial video.
Step # 5: Buy a Custom Theme
Once you install WordPress on your hosting account, the next step is to buy a custom theme. You can also choose from one of the free themes, but I highly suggest something custom, so it looks professional. Once you purchase a custom theme, you will upload it into WordPress. Once again, you can visit YouTube to find a tutorial video to show you how to do that.
Step # 6: Set Up Your Pages and Layout
Next, you need to set up your pages and website layout. This would include your about me page, contact page, privacy page, welcome page, etc. on your blog.
Step # 7: Set Up Your Auto-Responder
The next to last step is to purchase and set up your auto-responder. This will allow you to build your email list and put a popover and opt-in box on your website, just like I have. I use and recommend Aweber.
Step # 8: Start Publishing Content
The final step is to start publishing content on your blog. Content is king. I suggest posting daily, or minimum five times a week. You can outsource this if you don’t want to do it yourself. The best thing to do is to create a posting schedule and stick to it.
*** It’s important to know that you can search for any of these instructions on YouTube and there are tutorial videos explaining how to do each step.
Suggested Books About Blogging
My MLM Blogging Profits Course
If you found this information helpful, but want to know more about blogging, I highly suggest you check out my MLM Blogging Profits Course.
It’s designed to teach you everything I know about blogging. This course is designed for network marketers who want to know more about blogging.
For a small investment of just $47 plus shipping, you can learn from my mistakes and successes and create your own popular MLM Blog. Keep in mind I’ve invested close to $50k in business education and about 20,000 hours building my blogs. Being able to pick my brain for $47 is a great deal!
All you need to do now is get started. Don’t get into analysis by paralysis. Just follow these instructions and you will be well on your way. A few years from now, you will look back and be GLAD that you started your own blog.