Most people in our industry try to recruit the wrong people into their business.
Rather than recruiting success minded people, most distributors look for people they are comfortable approaching.
These folks are normally at their level of motivation (and success) or lower.
This is a big mistake as I see it.
I want to explain why and also offer a solution to this common problem.
THE NUMBER SCALE
First off, I believe there is a grading scale that goes from one to ten.
Every prospect and every distributor fits somewhere on this scale between those two numbers.
A one would be someone who is lazy, with a bad attitude, no sphere of influence or contacts, no credibility, and no money.
They are the type of person who would probably NOT get involved in the industry, and if they did they wouldn’t do anything.
A ten, on the other hand, is someone who is already really successful in life, is highly motivated, has a great attitude, has credibility, has contacts, is respected by the people who know them, and has sufficient disposable income.
Every prospect falls somewhere on this scale, between a one and ten.
*** To clarify real quickly, just because someone is a one does not mean they are not a good person. I’m just using a number to describe whether or not they are a QUALITY PROSPECT for the business.
Most distributors look for people to sponsor who are at their level of motivation or below it.
They do this because they feel comfortable talking to these people.
For example, someone who is a five will try to recruit someone who is a three because they feel comfortable approaching them.
They sponsor the three and help them get trained and get started.
Next, the person who is a three approaches someone who is a two.
They get them started and trained in the business.
Now the person who is a two goes out and sponsors a one.
They get the person signed up and trained.
By the time this cycle repeats itself a few times you end up having a HUGE organization of lazy, unmotivated people who take up your time and do very little to move their business forward.
Can you relate?
If you are the most motivated person on your team, you will fail.
Your ultimate goal is to have hundreds, even thousands of people on your team, at your level of motivation and higher, who are all actively recruiting people above their level of motivation and success!
That is the ONLY way to grow a big team that produces and continues to grow on its own.
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By all means, talk to everyone you can about the business opportunity and products.
However, keep your eyes and ears open for sharp people.
Instead of trying to recruit someone who needs the business, focus on finding successful people who WANT a plan B or exit plan from what they are currently doing.
Look for people with a big burning desire to change their life!
Look for people who are already successful in life, who have credibility, resources, disposable income and contacts.
These will be your best prospects.
WHAT’S YOUR NUMBER & HOW TO IMPROVE IT?
We all have a number.
When I first joined this industry back in 2002, I was a two or three on the ten scale.
I was motivated, but I had a bad attitude, no people skills, low self-esteem and countless other issues.
Now some fourteen years later, I would rate myself as a 9.
People respect me.
I am successful.
I have resources, credibility and contacts.
I’m not saying this to brag.
I have worked VERY hard to improve my number and become a better quality prospect and distributor.
We can increase our number by developing our skills.
The only way to do that is to work on your personal development.
Enroll in automobile university.
Learn something new every day.
Work on yourself and never stop.
As you get experience, improve your skills and improve your attitude, your number will go up!
Remember this, a stud will NOT partner up with a DUD.
If you want to attract quality people in your business you must become a quality person in the eyes of your prospects.
We attract what we are, not what we want!
To attract better quality prospects you must increase your value.
People don’t join businesses.
Instead, they join people.
Be someone worth joining!
In summary, sponsoring up is the smartest and most efficient way to build your network marketing business.
Always look for sharp, bright, motivated people with contacts and resources.
It’s much better to recruit one or two high quality people than to recruit hundreds of followers.
What are your thoughts about recruiting up or sponsoring up in your MLM Business?
Leave a comment below to let me know what you think.
I look forward to hearing from you.
Have a great day!