Today, I’m going to share some tips on how to get out of a recruiting slump in your MLM Business. While this advice is geared for network marketers, it will benefit ANY recruiter in any industry.
Recruiting is the most important things to master if you want to succeed in network marketing. New recruits will solve all problems in your business.
That being said, recruiting is also one of the biggest challenges for most people in our industry. Most people suck at recruiting.
Whether you’re a good or bad recruiter, there will be times when you hit a slump. Nothing seems to work. Everyone you talk to tells you NO. No one joins. You get frustrated and can feel the negative energy.
Ever been in that situation? I know I have.
If so, I’ve got some simple advice to help you get out of your recruiting slump. These are some simple and practical things I do to remain effective during slow times.
How to Get Out of a Recruiting Slump in Your MLM Business
Keep in mind these tips are listed in no particular order.
# 1 Keep Your Pipeline Full
I never set a recruiting goal. Instead, I set a goal of how many people I want to add to my pipeline each day.
Your pipeline is your list of prospects who are at some stage in the recruiting process. You’ve piqued their curiosity and shown them a presentation, but for some reason they haven’t joined or bought yet. You are sharing additional information with them, following-up, answering questions, and walking them through your recruiting process.
My goal is to add 20 to 30 people to my pipeline each day. I know that when I do that, I normally sponsor five new people per week.
Let’s be honest for a minute. You can’t control if people join or buy. You can’t control WHEN they will decide to buy or join either. All you can control is your own activity in the business. That’s it.
I encourage you to set a number for yourself and make a commitment to add that many people to your pipeline every single day.
How do you meet these people? That’s not the scope of this article, but you can call leads, reach out to people on Facebook or LinkedIn, do live events, mail postcards, use solo ads, do pay-per-click advertising, or hundreds of other strategies. Just pick something that works for you and then take all out massive action.
The more people you have in your pipeline, the more people you will recruit.
# 2 Talk to Better Quality Prospects
Another great way to get out of a recruiting slump in your MLM Business is to talk to better qualified prospects. Not all prospects are created equal. Instead of talking to employee minded people or broke people, take a different approach.
- Talk to current and former network marketers
- Talk to entrepreneurial minded people
- Approach people who are accustomed to working on commission
- Talk to people with disposable income
- Talk to people who are already buying similar products
- Talk to SUCCESS MINDED people
- Talk to people with INFLUENCE
- Talk to people with credibility and contacts
These types of people are MUCH better prospects than talking to people who have never owned a business before, and do not have the desire to do so.
# 3 Know Your Success Ratio
Everyone in our industry has a success ratio. In other words, if you talk to “X” amount of prospects, it should result in “Y” amount of presentations and “Z” amount of distributors.
For example, you might have to talk to 100 people to give 20 presentations to sign up 4 people. That is just an example. Your success ratio might be better; it might be worse.
Assuming you know your success ratio, all you really need to do is start talking to more people. For example, if you have been talking with 5 people per day, start approaching 10-20 people per day. There is no way you could talk to 2x to 4x more people and not get better results in your business.
This is probably the easiest way to get out of a recruiting slump in your MLM Business.
# 4 Spend Time with Your Successful Mentors
Another great way to get out of a recruiting slump in your network marketing business is to spend some time with your mentors. Ask them to tag along with you to a presentation or secretly listen to one of your recruiting calls. Have them give you some open and honest feedback about what you are saying and doing.
Sometimes, just changing one or two small things you say or do can have a HUGE impact in your recruiting efforts.
Remember, iron sharpens iron. Spend time with your ACTIVE, SUCCESSFUL upline each month. Let their energy and enthusiasm help transform you.
# 5 Be Honest with Yourself
Most people talk to far fewer prospects than they think they do. If you really think you are in a recruiting slump, I hope you will take an honest assessment at how many people you are actually talking with.
Open up your calendar or day planner and count up how many presentations you have given the past month. The number might surprise you. If it’s anything less than 10, you are only fooling yourself.
Most people who think they are in a recruiting slump are simply not talking to enough prospects or doing enough presentations.
Your calendar does not lie. Your commission check is a reflection of your activity (or lack of it) in your calendar.
# 6 Listen to Motivational Tapes
One reason you might be in a recruiting slump in your MLM Business is because your motivation is low. One of the best ways to increase your motivation is to listen to motivational tapes while you drive. Whenever you are driving in your vehicle, turn off the radio and listen to something positive, that will motivate and uplift you.
Desire is one of the most important factors influencing a recruiter’s desk. A slump is often a symptom of a lack of desire—or more specifically, from being burned out. Just like you need to get back in touch with the value that you provide, you must also get back in touch with your passion for the profession. Nothing in the world happens without somebody’s desire to make it happen. You’re not going to break out of your slump unless you have the desire to do so. Listening to motivational speakers and industry trainers can help you to kindle that desire again.
Source: Top Echelon Blog
# 7 Review Your Goals & Vision
Whenever I’m in a recruiting slump, I review my goals and vision. I have written monthly, yearly and five-year goals for my business. I read them daily. This keeps me focused on the future, rather than being frustrated with the present.
This business is not built overnight. You will have many ups and downs, just like everyone else who has gone before you. That being said, if you know WHY you are doing what you are doing, it’s much easier to stay level headed and stay in the game.
I encourage you to take some time and write down your business goals. After you do that, map out your strategy.
Review this document daily. Update it when needed.
Have a why that makes you cry. It’s really important. Without a big why, you won’t make it through your recruiting slump.
A Great Story
Do you ever watch baseball? I’m not a huge fan, but I do enjoy watching a good game. If you’re a baseball fan, you’ve probably heard of players being in a hitting slump. Basically, they’ve gone weeks (normally 10-20 or more games) where they haven’t had any hits. They just can’t get a hit.
I’ve listened to several players talk about what it’s like to be in a hitting slump. Almost all of them will tell you that the only way to get out of their slump is to keep swinging the bat. If you swing the bat enough, SOMETHING good will eventually happen.
The same thing holds true in network marketing. You’ve got to keep swinging the bat (talking to people) and eventually everything will work itself out. Yes, you will strike out sometimes, but you will also get base hits and home runs!
There you have it folks. These are my best tips on how to get out of a recruiting slump in your MLM Business. None of this is rocket science, but it helps me a lot. I hope you will leverage these ideas and try them in your own network marketing business, especially if you are in a recruiting slump.
Also, I’d love to hear from you. What do you do when you are in a recruiting slump in your MLM Business? Leave a comment below to let me know what you think. Thanks.