Recruit More MLM Reps: 21 Tips for Success

Want to recruit more MLM reps?

That’s probably a dumb question.  Who doesn’t?  Recruiting is one of the biggest struggles for most people in our industry, especially new people.

That’s why so many people give up with broken dreams and leave the network marketing industry for good: they don’t know how to recruit more MLM reps.

Show me someone who can recruit on demand, and I will show you someone who can make it to the top in any network marketing company, especially when they can teach others to do the same thing.

Learning how to recruit more MLM reps (customers and distributors) and learning how to sell are unique, special skill-sets that take time to develop.

Very few people enter our industry with these skills already in place.  Fortunately, these skills can be learned.  If you are willing to invest some time, effort and money, you can master these skills within a few short years.  Best of all, you can earn while you learn.

21 Tips to Recruit More MLM Reps

What I want to do in the paragraphs below is share my top tips on how to recruit more MLM reps into your business.  None of this is rocket science, but if you do these things consistently you will get better results in your business.  Enjoy the training!

# 1 Work the Numbers

My first tip for anyone is to work the numbers.  This business is a numbers game, regardless of what anyone else tells you.

recruit more mlm repsYes, having skills and training helps, but you can make up for that by going through more people.  You have to turn over a lot of rocks to find your few diamonds.

Most people you approach will not be interested in what you are offering them, and most people who do join the business will do nothing and quit.

You’re probably going to have to talk to several thousand people to sponsor a few hundred to find a few who go on and build it big.  Even if you recruit hundreds of people, most of your income and growth will come from just two to five people. 

Suggestion: Increase your activity.  Approach more prospects every day and you will sponsor more people.  It really is that simple.  If you are currently talking to two prospects per day, ramp up your efforts and approach 10 prospects per day.

# 2 Identify Your Target Market

Every business has a target marketIf everyone is a prospect, no one is a prospect.

Focus on a specific group of people and focus your time, money and energy on connecting with them.  Focus on people you have an affinity with.

In other words, focus on people you already have something in common with.  This gives you common ground when you are talking to them.

Don’t try to be all things to all people.  Not everyone is a good prospect for your business or product line, regardless of what your sponsor says.

Of course, you never really know who will join your business, or who will build it big.  By all means, you can still talk to anyone and everyone, but focus MOST of your time and energy prospecting entrepreneurs, small business owners, professionals, salespeople and other network marketers.  These are your BEST prospects.

Suggestion: Make a list of affinity groups you currently belong to. Come up with as many groups as possible.  Once the list is complete, pick the two or three groups you want to focus on.  Examples of affinity groups might include stay at home moms, women in their 40’s, military officers, small business owners, other network marketers, divorced dads, etc.

# 3 Ask for Referrals

Referrals are the lifeblood of every business.  People trust word of mouth recommendations.

Everyone knows at least several hundred people.   Let me put this in perspective for a moment.  If you know 200 people and each of them also knows 200 people, that is 40,000 potential prospects for your business.  You could never go through all of those people before you made it to the top rank in your company.

People will lead you to other people, if you ask them to!

Create a referral program for your network marketing business.  Pay CASH to anyone who gives you referrals when their referral joins the business or becomes a retail customer.

Give people a reason to give your referrals.  Cash does the trick.  Trust me.

Suggestion: Come up with a simple referral program for your MLM Business.  Next, make a list of all your current and former customers and leads.  Call all of them up and educate them about your referral program.  Ask them for referrals.  Another option is to send everyone something in the mail to let them know about your referral program.  Even if just one in ten people give you a referral, it can be significant.

# 4 Improve Your Skills

You need to be a student of your profession if you want to recruit more MLM reps.  Successful entrepreneurs are students of their business.  They do everything they can to improve their skills and gain a cutting edge.

You need to listen to CDs.  Attend events.  Read every single day.  Work on your personal development.  Counsel with your mentor.  Have a game plan to get better every single day.

You must realize that your prospects will evaluate YOU more than they will evaluate your opportunity.  If they don’t think you can help them, they will not join your team.

The better you get at what you do, the better-quality prospects you will attract.  Master your skills and you will recruit more MLM reps.

At a minimum, work on your leadership, communication, salesmanship and people skills.

Suggestion: Set a monthly budget for your personal development.  Set aside 30-minutes per day for your personal development.  Do that for a couple years and you can become a network marketing professional.

# 5 Learn How to Generate Leads

When you know how to generate leads, it’s easy to recruit more MLM Reps.  Take the time to study marketing and lead generation.  Learn everything you can about it.

There are literally hundreds of different ways to get leads.  I have a detailed post here with 34 ways to get leads.

What you want to do is find two or three lead generation strategies that make sense to you and focus on those exclusively.  Learn everything you can about it, take massive action, and do nothing else until you master those two or three lead generation strategies.

Suggestion: Study guys like Gary Halbert, Mike Dillard, Yanik Silver and Dan Kennedy.  Learn direct response marketing.  Read books about marketing and attend marketing seminars and events.  Find a mentor who is good at generating leads.

# 6 Learn How to Follow-Up

The money is in the follow-up.  You know that.  Most of your prospects will need minimum five to ten follow-ups before they sign-up or join.  That is a fact.  Very people jump with joy and sign-up on the spot.

Most distributors give up after the first or second follow-up.  Big mistake. If you do that you are leaving a lot of money on the table.

You want to keep a spreadsheet of every person in your pipeline and have a game-plan of how often you will follow-up, and what each step of your follow-up process will be.

I would use a combination of email, phone, Facebook, direct mail, text and other venues to follow-up with people.  Your goal is not to pressure or annoy people, but to professionally stay in touch with them, and keep your business and products in the forefront of their mind.

Suggestion: You need to automate this follow-up process by using a good auto-responder like I do.  I use Aweber.  This gets people to know you, like you and trust you.  Plus, your auto-responder can drip on them every few days until the timing becomes right for them to buy or join.  Most people I sponsor take 90 to 180 days to join from the time they first learn about what I do.

# 7 Be Different

Look at what everyone else in your company is doing and do the exact opposite.  What makes you different from every other distributor in your company?  What makes you unique?  Why should someone do business with you and not with someone else in your company?  If you can’t answer those questions, you are doomed.

Successful businesses succeed because they have a clearly defined Unique Selling Proposition.  They know their target market.  They know why their target market should do business with them.

For example, people go to McDonald’s because they want their food fast and cheap, not because they want high quality and great customer service.  Make sense?

Suggestion: Spend some time to write down your unique selling proposition.  Find a way to stand out in the crowd. Figure out what makes you different.  Focus on your uniqueness in everything you do.  As an example, I am a no B.S. kind of guy, so that’s my Unique Selling Proposition.

# 8 Use Your Own Talents and Abilities

We are all wired differently.  We all have different strengths and weaknesses.  You already know that.  You need to find a way to build your MLM business that makes sense to you.  What works for me might not work for you, and vice-versa.

For years, I built my business the traditional way, hounding friends and family, even though I never felt comfortable doing it.  About five years ago, I decided to pick a strategy that matched my personality and skill-set.  I came up with blogging.  Since then, I have personally recruited more than 300 people.

Suggestion: Make a list of your own natural talents and abilities.  Figure out what you are naturally good at and then brainstorm ways you can use your talents and abilities to generate leads and recruit more MLM reps.

# 9 Set Up at Local Events

Local events are a great way to meet new prospects and recruit more MLM reps.  Consider setting up at flea markets, bazaars, craft shows, farmer’s markets, and other local events you can find.  The beauty of events is that people come to you!

You can have your own table or booth.  You can showcase your products and services.  Prospects will ask you questions.  You can make sales and sign up new distributors on site.

If money is tight, and you can’t afford to set up at a local event, go as an attendee and network with each of the vendors.

Suggestion: Make it a goal to do one local event each and every month. Team up with your downline distributors to split the cost and save money.

# 10 Leverage Public Speaking

Some people fear public speaking more than they fear death!  It’s crazy.

Public speaking is one of the most effective and most efficient ways to recruit more MLM reps.  You can talk about a particular subject that is related to your business or product line.

Craft up a good speech and collect everyone’s contact information at the event.  You can even do a short blurb at the end of your speech that lets people in the audience know what you do for a living.

Make sure your speech is not one big sales pitch.  Focus on providing value, showcasing your talents, and then do a good job with your follow-up.

Suggestion: Search through your local civic groups and organizations.  Most of them are always looking for speakers for upcoming events.

# 11 Team Up with Local Entrepreneurs

Take the time to meet influential people in your community.  Attend local networking events.  Get to know local entrepreneurs.  Show a genuine interest in these people, do business with them, and refer other people to their business.

Let them know what you do as well, and ask them for referrals.  See if you can form a strategic alliance with them and refer business to each other.  Make sure it is a win-win relationship.  Even one good strategic alliance can lead to a ton of referrals and new leads.

Suggestion: Be a pillar in your local community.  Be a servant leader and strive to help other entrepreneurs.  What goes around comes around.

# 12 Build a List

Starting your first day in the business, you want to do TWO things.  First off, go to your local Dollar Tree and buy a paper notebook.  Next, buy an autoresponder and setup your capture page and email follow-up series.

What you want to do is build a list of everyone you talk to about the products and business opportunity.  Keep all of their contact information in one place.  Ask everyone to sign-up for your email series and keep everyone’s information in your paper notebook.

You have to realize that people will only join your business when the timing is right for them.  You want to keep their contact information to stay in touch, so when the timing does become right they will join you.

If you talked to just five people a day, for three years, you would have the names and contact information for more than 5,000 prospects.  If all you did was stay in touch with these people you would never have to prospect again.

Suggestion: Your list is your most important business asset.  Keep it updated and accurate.  Stay in touch with everyone frequently.  It is time and money well spent.

# 13 Become a Good Listener

You have two ears and one mouth for a reason.  Use them in that proportion.  The best salespeople are the best listeners. Learn how to ask thought provoking questions, and then be smart enough to shut up and listen.

Let your prospect do twice as much talking as you do.  Remember, salespeople talk, but consultants ask questions and listen.  Be a consultant, not a salesperson.

Suggestion: Give your prospect your undivided attention and make them feel like the most important person in the world.  Do that and you will recruit more MLM reps.

# 14 Focus on Better Quality Prospects

Not everyone is cut out to be an entrepreneur.  Not everyone can afford the products or services you are selling.  It sounds mean, but it’s the truth.

You can improve your likelihood of success by at least 10-fold, simply by talking to better quality prospects.  Focus on people who HAVE disposable income.  Focus on people who are entrepreneurial by nature.  Focus on people who are accustomed to commission based pay.  Focus on people with network marketing experience.  Focus on people who are already buying similar products.

What most people do is recruit down.  They look for people BELOW their level of motivation and success, because they are comfortable approaching these people.  This is a HUGE mistake.

What you want to do is RECRUIT UP.  Look for people who are better and more successful than you are.  This will save you a lot of headaches and frustration.

Suggestion: If you want to recruit more MLM reps, one of the best things you can do is focus on prospecting quality people. Rather than looking for people who NEED the business, focus on people who would do well with the business.

# 15 Ask for the Sale

If you want to succeed in the business, you have to be able to look someone in the eye and ask them to take out their credit card and make a purchase, or sign the distributor agreement.  Even if someone wants to join or buy, they probably won’t do it unless you ask them to.

This is one of the key things that separate people who struggle in the industry from people who succeed.  If you don’t ask for the sale, you won’t get it!

Suggestion: Learn how to close.  Get mentorship from someone in your upline who is a good recruiter.  Tag along with them and watch them in action.  Read books on sales and closing.  Attend sales seminars when possible. And ALWAYS assume the sale and ask for it!

# 16 Use the Three-Way Call

Utilize three-way calls whenever possible.  It’s one of the easiest ways to recruit more MLM reps.  Leverage your sponsor’s or upline’s experience and let them help you explain the business and close your prospects for you. This will save you a lot of time and frustration, and you can earn while you learn.

Suggestion: After one of your prospects has watched a presentation, get them on the phone with your sponsor or upline.  Let them answer your prospect’s questions, give them information and close them for you.

# 17 Know Your Numbers

Every person in our industry has a ratio.  This ratio is:

Number of people approached = Number of Appointments = Number of Presentations = Number of New Customers and Reps

When you are just starting out in the business, your ratio might not be very good.  You might have to talk to 50 people to sign up one new distributor. As you improve your skills, you can improve your ratio.

It’s important that you keep track of these stats so you can know how many people you actually talk to.  Most people talk to far fewer prospects than they think they do.

What you can lack in skills, you can make up for in numbers.  As you improve your skills, you can improve your ratio.

Suggestion: Keep an updated spreadsheet covering how many people you talked to, how many people you set appointments with, how many presentations you did, and how many people actually signed up.

# 18 Advertise

Your network marketing business is a real business.  All businesses I know of use paid advertising.  It just makes sense to get your name out there so people can learn about you and what you do.

Set an advertising budget for your business, even if it’s something small, so you can get your phone ringing with incoming calls from prospects.

Try out a few different paid advertising strategies.  Start small and test your results.  Find something that works and then scale your efforts.

Suggestion: Advertise in places where your target market hangs out.  Figure out what websites they visit and what newspapers and magazines they read, and then advertise in those venues. When you place your ad, focus on the benefits of what you are offering people and find a way to be different and stand out in the crowd.

# 19 Appeal to People’s Emotions

We are all emotional creatures.  We make emotional decisions and then justify those decisions with logic. You need to understand this.

Whenever you talk with your prospects, focus on the benefits of what you are offering them.  Rather than focus on the details and features, show people what is in it for them.

What do they gain by using the products?  Why should they build a business?  If you can focus on appealing to people’s emotions you will sign up more customers and recruit more MLM reps.

Suggestion: Figure out your prospect’s hot button as quickly as possible and tailor your entire presentation around that.

# 20 Use Third Party Tools

Be the messenger, not the message.  Always use third party tools to share the products and business opportunity with others.

You have to keep the business simple.  The beauty of this business is the simplicity.  Any fool can complicate the business, but it takes a genius to keep it simple.

Even if you can give a perfect presentation or sales pitch, most of your team members can’t. That being said, anyone can share a video, webinar, or conference call with a prospect.  You want all of your prospects to evaluate what you do and see themselves being able to do what you do.

Suggestion: Be the messenger, not the message, and use third party tools whenever possible.

# 21 Recruit in Depth (Taprooting)

Taprooting is when you help the people you sponsor, sponsor other people.  This is the key to success in network marketing, and it is the most important tip I can share with you to recruit more MLM reps.

If you sponsor 100 people, but none of them sponsor anyone, you are wasting your time, money and energy.  You will have a revolving door in your business and you won’t make anywhere near the money that you could be making, if you learned how to taproot.

Your goal is to help your new recruit sponsor someone within their first 24-hours.  Once they do that, you start working with their new recruit and help them do the same thing.  You keep repeating this process over and over and over in depth, and never stop.

At some point, you will find a quality person who is a leader and doer.  Normally, they will show up MANY levels deep in your team.  Once you find that leader, you will coach them and train them, and then they will take over this process for you, driving your leg even deeper.

Suggestion: Your number one goal when you sign up a new rep is to help them sign up their first rep within 24-hours.  Always work at the deepest level of your team, with the newest most excited distributors.  Build your team from the bottom up. The deeper you work in depth the more people you help and excite.

Final Thoughts

There you have it folks.  These are my top 21 best tips on how to recruit more MLM reps.

I encourage you to evaluate yourself in each one of these areas and then pick two or three of these strategies to focus on.  Don’t try to do all of these things at once or you will end up with information overload.

What do you think?  What are your best tips on how to recruit more MLM reps?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

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Chuck Holmes is a Network Marketing Professional, author, and blogger. He's been in the industry since 2002. He is currently the top producer in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel. He enjoys flea markets, reading, writing, walking, fishing and funny movies. You can call Chuck during business hours at (352) 503-4816 EST or you can email him at

9 thoughts on “Recruit More MLM Reps: 21 Tips for Success

  1. I am new to Network marketing and sales for that matter. I just signed up with a company in it’s ground floor stage and have been frustrated with the lack of interest by family and friends. This article is exactly what I needed to read. I’m super excited to get started with some of these tips. Thanks sorry much for taking the time to write this.

    • It’s all good, Jodi. In many cases, your family and friends will not be supportive. Use your talents and abilities to come up with a game plan that works for you.

  2. I truly appreciate it, it was truly an exciting write up and I learnt alot

  3. Super awesome chuck, especially using auto-responders to follow up with prospects.

    Took me a while to master that, but it works like a charm.

    Thanks for the value you shared here!

  4. This has been super awesome Mr Chuck.
    Third party tools
    Closing and
    Recruiting in depth are my take.
    a 7 figure income is coming my way.
    Thank you

  5. Hi Chuck, I have learned so much from reading your 21 steps of how to recruit. the ones I like are learning how to close, become I become a little scared to close especially when the person says il keep you posted. the second one I like is building a list of people I know. I kept scratching people off when they say No, and I developed a little attitude to not bother them again. My 3rd one is advertising, I’m getting there and I’m loving it. my last on I liked is appealing to peoples emotions on what the product would do or what they wanted to do to better their lives. Thank you for your great list…

  6. Wow, great list of tips Chuck. I really do not know how I could add any more to it.

    Some of the more important ones in my opinion are:

    #3- Ask for referrals. I believe this is a key method of getting leads and prospects. Many network marketers lose out by not following this tip.

    #4- confidence is ultra important. If you are not confident in yourself, how can the prospect be confident?

    #12- Build a list. As you often say: the money is in the list.

    #15-Learn to close. I learned many years ago a person can say nearly anything in a presentation, and if they are good at closing…they will; and vice versa. We once had a Iranian American salesman who was kind of a jerk, but he could close. He entered a Conservative Christian home and saw a picture of Jesus and immediately exclaimed, “That’s my cousin.” The people had looks that could be deemed murderous. They bought $6,000 worth of windows from him. Even after that entrance.

    All the other tips are great too Chuck, thanks.

    • Glad you enjoyed it Greg. They really are some of my best tips.

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