Reasons to sponsor entrepreneurs into your MLM Business…
Every network marketer should keep their eyes and ears open for entrepreneurial minded people who would be a good fit for their network marketing business.
In my opinion, entrepreneurs make the best prospects for a MLM Business.
Ultimately, you want someone who understands how to start and grow a business; is accustomed to performance based pay, feels comfortable without a steady paycheck, and can deal with temporary failure, rejection and setbacks.
You see, most people who get involved in our industry are really not entrepreneurs.
They’ve had a job their entire life.
They don’t have any sales or marketing experience.
They don’t have experience with performance based pay.
These people are good people, they’re just bad prospects for a business.
To clarify, there is nothing wrong with having a job.
We need good employees.
I respect ANYONE who works hard to put food on the table for their family, as long as they are doing it in a legal, ethical and moral way.
For most people in the world, being an entrepreneur is not a good fit for their personality, goals or skills.
It’s tough to be a successful entrepreneur in ANY industry.
When you own a business, there is no guarantee of success.
It’s called CAPITALISM.
Just drive through your town and look at all the closed down businesses and you will see what I am talking about.
At least with a job, you can have a steady paycheck, benefits, and a little bit of job security.
That is what appeals to most people.
The skills and personality needed to succeed in your own business are much different than what you need to succeed in a 9 to 5 job.
It’s a completely different mindset and skill-set.
Reasons to Sponsor Entrepreneurs
Listed below are some of my favorite reasons to sponsor entrepreneurs into your MLM Business.
# 1 They can see things before they exist.
The major difference between and employee and entrepreneur is VISION.
Entrepreneurs have an idea that manifests in their mind.
Once they get this idea, they develop a plan to turn it into reality.
Typically, their business is a result of their vision.
Most entrepreneurs are looking three, four, five or more years in the future, while most employees are focused on their next paycheck.
# 2 They understand the difference between building an asset and trading hours for dollars.
Employees trade hours for dollars.
They get an hourly wage or salary.
They work forty hours and get paid for forty hours of work, regardless of their performance.
Entrepreneurs, on the other hand, only get paid to produce.
No production, no money!
For most people, this is a tough pill to swallow.
# 3 They understand they could go a year or more without making a profit.
Most entrepreneurs realize that they could go one to two years, maybe more, before they make their first dollar of profit with their business.
Most employees would not be willing to work that long without pay or profit.
# 4 Their work ethic is impeccable.
I’ve never met a lazy entrepreneur.
Yes, they might exist, but I’ve never met one.
Entrepreneurs understand hustle and hard work.
They typically work at least twice as much each week as most employees.
They are willing to do whatever it takes for as long as it takes.
This is a common trait among successful network marketers.
# 5 They can deal with adversity, rejection and temporary failure.
Most successful entrepreneurs have gone through YEARS of struggle, failure and temporary setback, before becoming successful.
They know it is part of building a successful business of any kind.
This mental toughness is vitally important.
# 6 They normally have credibility and a solid network.
Most entrepreneurs have a solid network of people in place.
Other people like them, know them and trust them.
They are established in their local community.
When they talk, other people listen.
This credibility makes building a successful MLM Business much easier to do.
Of course there are exceptions to this rule.
There are exceptions to every rule.
Just because someone is a successful entrepreneur with a traditional business doesn’t mean they will succeed in our industry.
In addition, just because someone has never been an entrepreneur before doesn’t mean they won’t succeed in our industry.
Individual results will always vary.
I should also chime in and say that you should never pre-judge people.
At the end of the day you don’t know WHO will be your next ACE.
My suggestion is to talk to everyone, and let people decide for themselves, but always keep your eyes and ears open for sharp, entrepreneurial minded people.
They will typically be your best distributors.
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- The Four Hour Work Week
In summary, I believe that entrepreneurs make great MLM Prospects.
Their credibility, mental toughness, vision, network, experience, mindset and hustle give them a huge advantage over someone who has never owned a business before.
What do you think?
Do you believe entrepreneurs make great MLM Prospects?
Do you think there are other reasons to sponsor entrepreneurs into your MLM Business that I didn’t cover in this article?
Why or why not?
Leave a comment below to let me know what you think.
I look forward to hearing from you.