What are real time MLM leads and what should you know about them? I define it as someone who recently requested more information about starting a network marketing business.
When I say recently, I mean within the past 24-hours or less. More importantly the person must request information about network marketing, and even better, your specific company. Just because someone fills out a form online about making money from home does not qualify them as a real-time MLM Lead.
The Problem with Most MLM Leads
There are several problems with most MLM Leads that you purchase online.
First and foremost, you don’t know anything about the leads. You don’t know what form they filled out online or from what website. You don’t know what type of advertisement they responded to either. And, you don’t know if they were offered an incentive to fill out the form.
Also, you don’t know how long ago they filled out the form. You don’t know what type of business opportunity they were looking to start from home. More importantly, you don’t know if they are looking to make money from home with a work from home job, or if they want their own network marketing business.
The bottom line is that most leads you buy online will not be interested in YOUR business opportunity. In most cases, you will be wasting money by purchasing MLM Leads.
Where Do You Get Them?
In my opinion, the only place to get real time MLM Leads online is to generate your own leads from your own website, videos, or pay per click ads. If you are using offline methods, you could use postcards, local events or newspaper classified ads.
When you generate your own leads, you know they are targeted. You know the offer they responded to and you know when they responded. Even better, they are exclusive to you, so you don’t need to share them with anyone else. As I see it, this is the best type of lead you can get.
Why Do You Want Them?
Real Time MLM Leads are good because they are fresh and qualified. The longer you wait to follow up with a real time MLM lead, the less likely your chance of sponsoring them into your network marketing business.
For example, if someone requests more information at 2 p.m. today, you want to follow up with them within a couple of hours, if possible. Worst case scenario, you want to follow up with them within 24-hours. But if you wait much longer than that, there’s a high likelihood they will not be interested. Strike while the iron is hot!
That’s because most people who fill out forms online, or request more information about working from home, are probably filling out 10, 20 or 30 or more different forms. They’re in their research mode. And if they fill out that many forms they will either (1) find what they are looking for, or (2) get contacted by another marketer first.
Don’t let this happen to you. Contact your leads immediately. If you’re not first, you’re last.
What Should You Do with Your Leads?
You should follow up with them immediately. Preferably, you should give them a call. That’s the best way to follow up with your leads, because it’s personal and effective.
You can use the call, email, mail follow-up method. Or, you can also use your auto-responder to send them emails automatically. That’s what I do.
I call people, but my auto-responder automatically sends a follow-up message via email. Whatever follow up method you choose, just make sure you follow up with your leads promptly. As I mentioned earlier, the longer you wait to contact them the worse results you will get.
If you have more leads than you can handle, for whatever reason, share them with the serious people on your team!
What Should You Say to Your Real Time MLM Leads?
Never come across as pushy or desperate. You want to have posture and act confident. Position yourself as a leader. Remember that people join people. Be someone worth joining.
The best thing to do is to ask questions. This allows you to stay in control of the conversation, plus you can learn a lot about your prospect by listening. Ask them questions such as:
- Have you ever worked from home before? If so, what did you do?
- What type of business are you looking for?
- Do you have experience in network marketing? If so, what company did you work with and how did it work out for you?
- What would be your dream business?
- Are you looking for a work from home business or work from home job?
- How much time per week do you have to grow a business?
- How much money are you looking to earn a month with your new business?
- What type of sales and marketing experience do you have?
- Do you have money to start a new business?
This isn’t an all inclusive list, but it is a good starting point. This will help you pre-qualify the person BEFORE you share the business presentation with them.
If they have questions for you, do your best to answer their questions honestly and objectively. Don’t try to hype them up or mislead them in any way.
If they tell you that what you have isn’t what they are looking for, thank them for their time and move on. You don’t need to pressure, hard-sell or convince anyone. Your job is to sift and sort, not sell.
If someone tells you they aren’t interested in your business opportunity, you should do three things: (1) ask them for referrals, (2) ask them if you can add them to your contact list and follow up with them in three to six months (remember to build your list), and (3) see if they would be interested in becoming a customer.
It’s also important to remember that the purpose of your call with these real time MLM Leads is not to try and sponsor them right then and there.
Your purpose for calling your leads is to qualify them as a “good” prospect (or disqualify them) and set up a time to show them a complete business presentation using a third-party tool. Sell the sizzle (the presentation) and then let the sizzle sell the steak (your opportunity).
That is how you will get the best results.
You also need to have realistic expectations. You won’t sponsor every single person you talk with. In fact, you probably shouldn’t expect to sponsor more than one in ten to twenty people you talk with. But that’s okay. If you are generating lots of leads, you can build a large downline, even with this type of conversion rate. To clarify, when I say one in ten to twenty people, I mean one in ten to twenty people you talk to who watch a presentation. Of course, individual results will vary.
In conclusion, if you are involved with network marketing, you can buy leads, but I think you will be much better off if you learn how to generate your own leads instead. Once you generate leads, you should follow up with them as quickly as possible, preferably within 24-hours.
When you talk with your leads, act confident and don’t come across as desperate or pushy. Get good at asking questions and do your best to qualify them as a good prospect, or disqualify them, and set up a time to show them a complete presentation. Whatever you do, never try to explain the business in detail yourself, or give them too much information during the initial call. Sift and sort and use a third party tool to explain the business. Always sell the sizzle and let the sizzle sell the steak.
By following this simple advice, I believe you will get better results in your network marketing business. What are your thoughts? What are your best tips for generating Real Time MLM Leads and following up? Leave a comment below to share your thoughts. I look forward to hearing from you.
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Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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