Today, I want to take a few moments and educate you about what questions you should ask your MLM Lead company before you purchase leads from them. I should tell you right upfront that I am NOT a fan of buying leads. I’ve never had a good experience with purchased leads myself. However, there are lots of folks in our industry who have done VERY well with purchased leads.
Individual results will always vary. What you decide to do is totally up to you. If you have decided to buy leads from a lead company, make sure you are an educated consumer. Do your homework first and ALWAYS start out with a small batch of leads BEFORE you make a large purchase. Ask a lot of questions, do your due diligence, and trust your instincts.
Listed below is a short list of questions I would ask my lead company before I spent even one penny with them.
1) How many times has each lead been sold? Most lead companies sell the same leads to at least 5-10 different distributors. The more times the leads have been sold, the more times they have been contacted, and the less likely they are to join your business opportunity.
2) How fresh are the leads? Fresh leads are better than old leads (in most cases). You need to know how long ago the leads responded to the ad. Don’t buy old leads. The older the lead, the more times they have been sold and the less likely they are to join your team.
3) What type of offer did the lead respond to? This is the most important question you can ask the lead company. Most “network marketing” leads aren’t really network marketing leads. Instead, they are opportunity seeker leads. I say that because most network marketing leads sold by lead companies are actually people who requested information about starting a home-based business, not a network marketing business. And there is a big difference between those two types of people.
4) Is there any type of guarantee? It’s good to find out if there is any type of guarantee for bad leads, bad phone numbers, etc. Good companies normally stand behind their product or service and offer a money back guarantee. If there isn’t any type of guarantee with your leads, find another lead company to work with.
5) Do you have any happy customers I can talk to? If possible, try to get the phone number of other folks who have used the service and give them a call. Find out what type of results they have had with the company. One of the best things you can do is find a successful distributor you trust, who is successful, and ask them where they buy their leads. Just make sure they are NOT an affiliate with that lead company (or make sure that they reveal that they are an affiliate before you make a purchase).
6) How much do the leads cost? The cheapest leads aren’t always the best leads. The most expensive leads aren’t always the best leads either. Shop around three to five lead companies to get an “average” price point for the type and amount of leads you are looking for. That way you will know if the price is fair, cheap, or overly priced. I personally would never pay more than 50 cents to one dollar for a good lead (just my own two cents).
Once you get answers to these questions, and you feel comfortable purchasing leads, it’s important to test your results. As I mentioned a moment ago, sometimes, the cheapest leads aren’t always the best leads. And sometimes the most expensive leads aren’t the best leads either. Instead, you need to test your results with several different lead companies to determine which MLM Lead Company gives you the best return on your investment. Does that make sense?
In conclusion, make sure that you educate yourself BEFORE you purchase leads from a MLM Lead Company. While there is nothing wrong with buying leads, make sure that you do your due diligence so you know what you are getting. At a minimum, ask the six sample questions I provided. Once you find two to three lead companies that meet your criteria, do a small purchase and test your results until you find a lead company that gives you a good return on your investment.
What are your thoughts? What questions do you think distributors should ask a lead company before they buy leads from them? Leave a comment and let us know what you think.