Questions to Ask Your Lead Company Before You Buy MLM Leads

Today, I want to take a few moments and educate you about what questions you should ask your MLM Lead company before you purchase leads from them.  I should tell you right upfront that I am NOT a fan of buying leads.  I’ve never had a good experience with purchased leads myself. However,  there are lots of folks in our industry who have done VERY well with purchased leads.

Individual results will always vary.  What you decide to do is totally up to you.  If you have decided to buy leads from a lead company, make sure you are an educated consumer.  Do your homework first and ALWAYS start out with a small batch of leads BEFORE you make a large purchase.  Ask a lot of questions, do your due diligence, and trust your instincts.

Listed below is a short list of questions I would ask my lead company before I spent even one penny with them.

1) How many times has each lead been sold? Most lead companies sell the same leads to at least 5-10 different distributors. The more times the leads have been sold, the more times they have been contacted, and the less likely they are to join your business opportunity.

2) How fresh are the leads? Fresh leads are better than old leads (in most cases). You need to know how long ago the leads responded to the ad.  Don’t buy old leads.  The older the lead, the more times they have been sold and the less likely they are to join your team.

3) What type of offer did the lead respond to? This is the most important question you can ask the lead company. Most “network marketing” leads aren’t really network marketing leads. Instead, they are opportunity seeker leads. I say that because most network marketing leads sold by lead companies are actually people who requested information about starting a home-based business, not a network marketing business. And there is a big difference between those two types of people.

4) Is there any type of guarantee? It’s good to find out if there is any type of guarantee for bad leads, bad phone numbers, etc.  Good companies normally stand behind their product or service and offer a money back guarantee.  If there isn’t any type of guarantee with your leads, find another lead company to work with.

5) Do you have any happy customers I can talk to? If possible, try to get the phone number of other folks who have used the service and give them a call.  Find out what type of results they have had with the company.  One of the best things you can do is find a successful distributor you trust, who is successful, and ask them where they buy their leads.  Just make sure they are NOT an affiliate with that lead company (or make sure that they reveal that they are an affiliate before you make a purchase).

6) How much do the leads cost?  The cheapest leads aren’t always the best leads.  The most expensive leads aren’t always the best leads either.  Shop around three to five lead companies to get an “average” price point for the type and amount of leads you are looking for.  That way you will know if the price is fair, cheap, or overly priced.  I personally would never pay more than 50 cents to one dollar for a good lead (just my own two cents).

Once you get answers to these questions, and you feel comfortable purchasing leads, it’s important to test your results. As I mentioned a moment ago, sometimes, the cheapest leads aren’t always the best leads. And sometimes the most expensive leads aren’t the best leads either. Instead, you need to test your results with several different lead companies to determine which MLM Lead Company gives you the best return on your investment. Does that make sense?

Final Thoughts

In conclusion, make sure that you educate yourself BEFORE you purchase leads from a MLM Lead Company.  While there is nothing wrong with buying leads, make sure that you do your due diligence so you know what you are getting.  At a minimum, ask the six sample questions I provided.  Once you find two to three lead companies that meet your criteria, do a small purchase and test your results until you find a lead company that gives you a good return on your investment.

What are your thoughts? What questions do you think distributors should ask a lead company before they buy leads from them?  Leave a comment and let us know what you think.

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8 thoughts on “Questions to Ask Your Lead Company Before You Buy MLM Leads”

  1. Great tips Chuck!

    As you know by now, I am totally against purchasing leads, but if you just feel you need to try it, I am in complete agreement with all the questions that Chuck stated here. If the company isn’t willing to provide you with customers who have been satisfied, I would run from them as fast as my feet would take me. The questions Enrique mentioned are also great too. Knowing how the generate the leads can tell you a lot.

  2. These are all good points. I agree with you: it would be far better to generate your own leads than purchase a list from someone else. However, sometimes you need to do what you have to. If I had to choose the two best tips on this list, they would be: ask how fresh the leads are, and ask how many times the lead list has already been sold. The last thing you want to do is spend your money on purchasing a list of people who are already sick and tired of being contacted.

    1. Most leads from most lead companies are sold at least five to ten times. And most of them aren’t even really MLM leads. They just requested more information about working from home.

  3. I never thought about purchasing leads before. Is it really lucrative or is it just another source. This is an area that I will have to research more. These are definitely good questions to ask of the company. I just need to learn more about how lead generation works. Thanks for the insight.

  4. Those are good suggestions that you made there. I would offer a couple of other questions to add to the list:

    1) Do you generate your own leads? (If they have a re-seller program, they’re likely generating the lead themselves. Not always but it’s a clue.)

    2) Do you provide free training with the leads? A good leads producer won’t be bashful about calling their leads in front of an audience.

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