I am a big fan of newsletters. I love to subscribe to newsletters that offer a lot of value and good information. When it comes to network marketing, building your business by doing a newsletter is a great way to go. It’s one of the many things I do and it works very well for me. What I want to do in the paragraphs below is show you how to sponsor more reps and customers by publishing your own newsletter.
What is a newsletter? It can be an emailed or mailed document that provides information about a certain topic. I do a newsletter for network marketers, one for small business owners, and one for military leaders. Most newsletters are between 1-8 pages long. I aim for four pages long with my newsletters. The length of the newsletter isn’t anywhere near as important as the content. Even a one-page newsletter is fine if you have great content.
Why should you try to build your network marketing business with a newsletter?
- People like free information about topics that interest them
- A newsletter can provide multiple streams of income
- Your newsletter can do all the selling, sifting and sorting for you
- Your newsletter establishes you as an authority in your niche
- You can build a list, which is your biggest business asset
- Your newsletter will get people to like, know and trust you
- Your newsletter will find you news reps and customers
If you want to build your MLM Business with newsletters this is what you should do.
Step # 1: Pick a Theme for Your Newsletter
Your first step is to pick a theme for your newsletter. Whatever theme you pick, make sure it is for people in your TARGET MARKET. If your company offers weight loss products, for example, you could do a newsletter about weight loss. If your company sells beauty products, you could do a newsletter about beauty tips. Just make sure you pick a theme that you enjoy writing about and is geared toward your target market. Ideally, you do not want a network marketing oriented newsletter. You can do that, but it will be much harder than doing a newsletter about the theme of your products.
Step # 2: Determine a Frequency
Your next step is to determine a frequency for your newsletter. Once a month is perfect and twice a month is fine. If you’re doing an email newsletter, twice a month is ideal. For direct mail, once a month is good.
Step # 3: Determine a Format
You have two choices. You can do an email newsletter or mailed newsletter. I do not recommend the email newsletter because most people don’t read all their emails. You might have 100 subscribers but only 20 people get or read the email. Yes, email newsletters are free, but that does not make them better. I prefer mailed newsletters. Most people like to get the mail each day. Most people who get your newsletter in the mail will read it! That is more than half the battle. They will also KEEP your newsletter for a while and probably refer to it more than once.
Step # 4: Write Your Newsletters
Once you have a theme, a frequency and format, it’s time to create your newsletters. If you don’t like writing you can outsource this for a small amount. Find a good copywriter, create a master template and you will be good to go. Make sure your newsletter is NOT one big sales message. Make sure at least 80% of the content is educational and use the other 20% for your marketing messages. Try to use some catchy graphics and make it easy to read and navigate. Avoid the clutter. When I do my monthly newsletters I offer a thought for the month, quote of the month, book of the month, product of the month, personal life update and talk a little bit about my business.
Step # 5: Create a Small Website for Your Newsletter
What you want to do is create a place online where people can sign up for your newsletter. This is a small one page website known as a capture page. It should give a brief overview of what your newsletter talks about, who your target market is, and it should also have a few back issues posted so people can see what it is all about. You also need a spot where people can type in their name and email or mailing address to sign up for your newsletter.
Step # 6: PROMOTE Your Newsletter
This is the most important step in the process. Once you have everything set-up, your entire purpose or goal is to market, advertise and promote your newsletter. Your goal is to get as many new subscribers as you can. Create a marketing plan, set a marketing budget and get busy finding subscribers. Make it a point to add new subscribers every month. Keep building up your subscriber list!
Step # 7: Send Out Your Newsletter Every Month & Be Patient
Rome wasn’t built in a day. You must be patient and disciplined and send out your newsletter consistently for several YEARS. It takes time to get people to know you, like you and trust you. Most people need to see your marketing messages 7-20 times before they will buy. If you just try doing a newsletter for two or three months, you will NOT get very good results. Make a long-term commitment and just know that it pays off.
I am a big fan of newsletters. I look at newsletters as a competition free zone to build your MLM Business. If you follow the steps mentioned in this post you will be well on your way. Not only will you build up your MLM Business, but you can also have multiple streams of income.
For instance, you can rent out your list, create your own products, sell coaching, promote affiliate products and so much more. If you do it right, your newsletter will be your business and your MLM Company will be one income stream in your business.
What are your thoughts about building a MLM Business with your own newsletter? Leave a comment below to let me know what you think.
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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