7 thoughts on “Publish Your Own Newsletter to Build Your MLM Business”

  1. I have a love/hate relationship with newsletters. I’ve done email newsletters through Constant Contact and like you said, very few people open them. I agree that the newsletters I’ve received in the mail stuck around for a long time and I did look at them. Not a lot of people are mailing their newsletter anymore. Maybe going digital with newsletters is a mistake. There is an additional cost to printing and mailing a newsletter but I think people appreciate the effort more than receiving a mass email.

    1. Without a doubt, mailing a newsletter via USPS was one of the top two business decisions I have ever made. It’s a great way to build trust, stay in touch with leads and customers, and make the cash register ring.

    2. I use Mailchimp for my newsletter, and it seems I get a good percentage of opens. First, we must offer educational material in the newsletter. Too many people make it look like a shopper full of advertisements. I also believe you need to make it reader friendly. The font needs to be easy to read, and the less clutter, the better.

      I know through mailchimp, there is the option of also sharing the newsletter on Facebook and Twitter. I think this has helped, in that I have gained subscribers who just happened to read it on one of these social sites.

      I suggest you test different formats until you attain a good open rate. Do always keep in mind that getting 100% is difficult, but a 60% open rate is good.

  2. It is good that you pointed out that a frequency for newsletters should be determined. I think that some people haven’t thought about this and they are either reaching out way too often (which becomes a nuisance very quickly) or they don’t reach out enough (which opens the doors for you to be forgotten). I like twice monthly because it’s just enough to stay fresh in their minds without overwhelming them.

  3. Newsletters give you impressive power of sharing information about you, your company, your products etc. One thing I would like to add here is that you can even share your newsletters on social media where you can attract more people who will then share this information with others. In this manner your newsletter can get more leads and eventually more success.

    1. Deciding to publish a newsletter for each of my businesses was one of the best business decisions I ever made. I get a lot of referrals and repeat customers from my newsletters. The key is to publish good content and be consistent. You can’t just publish one issue and expect big results.

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