Pros and Cons of Having Your Own MLM Blog

Today, I want to talk about the pros and cons of having your own MLM Blog.  But before we get too deep into that topic, I want to educate you about what blogging is.

What is a MLM Blog? I define it as a blog with a “network marketing” theme. There are literally tens of thousands (probably much more than that) MLM Blogs online. Some blogs focus on a variety of topics within the network marketing industry, and others focus on a targeted sub-niche, such as how to generate leads.  In addition, some network marketers create blogs geared around their company’s product line.

Blogging is a relatively new concept that started sometime around 2005. And since the invention of Magnetic Sponsoring and My Lead System Pro, many network marketers have taken their business online, via blogging. This is a smart move; however, most network marketing bloggers don’t get the results they desire with their blog. In other words, it’s easy to start a blog, but it’s hard to build a successful blog.

Like anything in life, it requires hard work, discipline, focus and commitment to build a successful and profitable blog. Most network marketers think they can just create a blog and have overnight success.  And that’s why you see so many abandoned network marketing blogs online (because it’s tough and time consuming to build and maintain a successful blog).

Obviously, there are pros and cons of having your own MLM Blog. Let’s start with the pros. The major advantages of having your own blog are (1) you can promote yourself as a MLM Leader, (2) you can create multiple streams of income by promoting affiliate products, (3) you can generate leads online, which are automatically uploaded into your auto-responder, and (4) you can reach a global audience. As you can see, there are many advantages to having your own blog.

On the other hand, let’s briefly review the cons of having your own MLM Blog. First of all, there is a steep learning curve. If you are not a techie, I would expect it will probably take you 1-3 years to truly learn and understand blogging, if not more. There are so many things to learn, such as how to set up your blog, how to optimize it, how to get traffic, search engine optimization, keyword research, etc.  And the internet changes daily, so you have to continuously educate yourself about these changes.

In addition, it is very time consuming to build and maintain a blog. If you want to have a successful blog, you must update your blog at least 3-5 times each week.  And during your first 12 months of blogging you will want to update your blog at least once a day. The other major downside is that for all the time it takes to get your blog going, you won’t be building your business much. For example, I spent more than 2000 hours in my first year online building my website. I put my team building efforts on hold while I built my website. Although my MLM Business was stagnant during that time-frame, I am now reaping the rewards.

I don’t believe you have to have a blog to build a successful MLM Business. Plenty of successful distributors still build their business the old-fashioned way; working with friends and family does work. However, I think it would be a smart move to combine offline and online network marketing in order to leverage your efforts.

Before you start your own MLM Blog, you have to understand that the network marketing niche is ultra-competitive. Since there are so many blogs, you don’t have a very good chance of ranking high in the search engines and getting your blog noticed. It can be done, but it will require an astronomical amount of work to get there. If you don’t believe me, just do an internet search for any common network marketing word and see how many “millions” of search results you find. That shows you how much competition there is.  And that’s why I think there is a better option than creating a MLM Training Blog.

Final Thoughts

In summary, blogging is a great way to build your MLM Business online if you have the patience, vision, discipline and focus to stick with it.  In most cases, you will need to work your blog consistently for a few YEARS before you see any significant results.  For people who don’t want to wait that long you might be much better off just building your business offline, or by simply creating YouTube videos instead.  But for the person who enjoys writing, internet marketing and SEO, blogging is a great way to take your MLM Business online.  Like anything in life, there are pros and cons.  Ultimately, it’s up to you to figure out what works best for you and then to take massive action

What are your thoughts about the pros and cons of building a MLM Blog.  Leave a comment and let us know.

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10 thoughts on “Pros and Cons of Having Your Own MLM Blog

  1. Brie

    I think that if you are a writer then blogging can be a plus for you. You also can learn a lot from other bloggers. Reading about blogging can save you a lot of trial and error. I found some great books on how to blog for business. It does take time and effort but if you like to write its well worth it.

    Reply
  2. Faith Coleman

    This has a lot of good information for me. I appreciate that you tell your readers how much work its going to take and how long it’s going to be for a neophyte, non-tech savvy person to start seeing results. Even though I lived with the delayed gratification of medical training I want things to come faster and a dose of realism is always good.

    Reply
  3. s. conard

    Greg, I enjoyed reading your response to this posting. I wasn’t a big follower of blogs until recently. Now that I’ve found a few that I really enjoy, I’m checking them daily. As someone getting into the blogging wave late, I agree that titles are very important. I’m sure that I have quickly passed over a lot of good blogs because the titles didn’t interest me. Chuck made a great point here about needing to blog weekly, at a minimum. I’ll admit that if I am going to a favorite blog, and there hasn’t been a post in just a day or two, that I am slightly annoyed.

    Reply
  4. Greg Boudonck

    You are absolutely correct in your blogging assessment for a person’s MLM.

    I strongly encourage blogs, but I must say there are several important things you must consider when starting a blog:

    Title: The title and/or name of your blog is very important. If people see an uninteresting title they will leave immediately.

    Design: Much like the title, if people feel the design is amateur or “too busy” they will move on to the next website.

    Content: Content is King. You must write up-to-date posts and keep people coming back. Getting subscribers will also give you lists, and we all know how important those lists are.

    If writing is not your forte, I suggest hiring for content. There are many locations you can hire for content.

    These suggestions will help in developing a great blog.

    Reply
      1. Greg Boudonck

        Yes Chuck, content is King. It is also very important to use a good keyword and key phrase strategy. With the proper keywords, your blog will climb the ladder of the search engines. I also recommend looking at top plug ins if you use WordPress. Many of the plug ins will help you develop a blog that is great to the eyes and will help you.

        Blogging is not a simple task. Many people have started blogs, but few have good blogs. Learn from the ones that are working such as this one. It will help you develop a strong blog.

        Reply
      2. Greg Boudonck

        Yes, it is. I have been studying some of the top blogs across the internet and I have discovered something that many bloggers don’t know. The top blogs have many guest posts from a wide variety of personalities. What this does is create a diverse collection of blog posts, and it also brings followers of that particular writer. You can offer to pay a guest blogger, or you can just give them the opportunity to install links to their websites. There are many places to hire bloggers for low cost. Just use your search engine and find them. I am always willing if you visit my website.

        Reply

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