Today, I want to talk about the pros and cons of having your own MLM Blog. But before we get too deep into that topic, I want to educate you about what blogging is.
What is a MLM Blog? I define it as a blog with a “network marketing” theme. There are literally tens of thousands (probably much more than that) MLM Blogs online. Some blogs focus on a variety of topics within the network marketing industry, and others focus on a targeted sub-niche, such as how to generate leads. In addition, some network marketers create blogs geared around their company’s product line.
Blogging is a relatively new concept that started sometime around 2005. And since the invention of Magnetic Sponsoring and My Lead System Pro, many network marketers have taken their business online, via blogging. This is a smart move; however, most network marketing bloggers don’t get the results they desire with their blog. In other words, it’s easy to start a blog, but it’s hard to build a successful blog.
Like anything in life, it requires hard work, discipline, focus and commitment to build a successful and profitable blog. Most network marketers think they can just create a blog and have overnight success. And that’s why you see so many abandoned network marketing blogs online (because it’s tough and time consuming to build and maintain a successful blog).
Obviously, there are pros and cons of having your own MLM Blog. Let’s start with the pros. The major advantages of having your own blog are (1) you can promote yourself as a MLM Leader, (2) you can create multiple streams of income by promoting affiliate products, (3) you can generate leads online, which are automatically uploaded into your auto-responder, and (4) you can reach a global audience. As you can see, there are many advantages to having your own blog.
On the other hand, let’s briefly review the cons of having your own MLM Blog. First of all, there is a steep learning curve. If you are not a techie, I would expect it will probably take you 1-3 years to truly learn and understand blogging, if not more. There are so many things to learn, such as how to set up your blog, how to optimize it, how to get traffic, search engine optimization, keyword research, etc. And the internet changes daily, so you have to continuously educate yourself about these changes.
In addition, it is very time consuming to build and maintain a blog. If you want to have a successful blog, you must update your blog at least 3-5 times each week. And during your first 12 months of blogging you will want to update your blog at least once a day. The other major downside is that for all the time it takes to get your blog going, you won’t be building your business much. For example, I spent more than 2000 hours in my first year online building my website. I put my team building efforts on hold while I built my website. Although my MLM Business was stagnant during that time-frame, I am now reaping the rewards.
I don’t believe you have to have a blog to build a successful MLM Business. Plenty of successful distributors still build their business the old-fashioned way; working with friends and family does work. However, I think it would be a smart move to combine offline and online network marketing in order to leverage your efforts.
Before you start your own MLM Blog, you have to understand that the network marketing niche is ultra-competitive. Since there are so many blogs, you don’t have a very good chance of ranking high in the search engines and getting your blog noticed. It can be done, but it will require an astronomical amount of work to get there. If you don’t believe me, just do an internet search for any common network marketing word and see how many “millions” of search results you find. That shows you how much competition there is. And that’s why I think there is a better option than creating a MLM Training Blog.
In summary, blogging is a great way to build your MLM Business online if you have the patience, vision, discipline and focus to stick with it. In most cases, you will need to work your blog consistently for a few YEARS before you see any significant results. For people who don’t want to wait that long you might be much better off just building your business offline, or by simply creating YouTube videos instead. But for the person who enjoys writing, internet marketing and SEO, blogging is a great way to take your MLM Business online. Like anything in life, there are pros and cons. Ultimately, it’s up to you to figure out what works best for you and then to take massive action.
What are your thoughts about the pros and cons of building a MLM Blog. Leave a comment and let us know.