In today’s post, I want to share some different tips and strategies on how to promote your capture page. These are some valuable lessons I have learned during the past 10-years of building an online business.
What is a Capture Page?
A capture page is a simple one-page website with a purpose of collecting your visitor’s name and email, so you can add them to your email list. Here is an example capture page.
Top 30 Ways to Promote Your Capture Page
What you will see below are 30 different ways to promote your capture page. Some of these methods are free. Other methods cost money. Do not overwhelm yourself and try to do all of these things at once. Just pick two or three methods that make sense to you and focus on those first.
# 1 Email Marketing
Assuming you already have your own email list, you could send out a broadcast message to your subscribers with a link to your capture page, along with some type of special offer. If you don’t have a list, you could send out a personalized message to each of your contacts.
# 2 YouTube Marketing
You could put links to your capture page in the description box of your YouTube videos or you could embed the link in the video itself. Assuming your video is good quality and gets a decent amount of views, this will definitely send traffic to your capture page.
# 3 Facebook
There are hundreds of ways to promote your capture page on Facebook. You could do sponsored ads, post it in groups, add it to your profile, create a fan page or a variety of other things.
# 4 Twitter
You could promote your link to your capture page on Twitter by private messaging people in your target audience, and also by following influential people in your niche. You could send out a few tweets per day with your link in it.
# 5 Blog Comments
Find 3-5 popular blogs in your niche and leave high quality comments on a regular basis with a link to your capture page. As long as your comment provides value, and is not seen as spam, there is a good chance it will get approved. This can create a passive, steady flow of traffic to your website or many months, even years to come.
# 6 Article Directories
Laugh at me if you want to for suggesting this idea, but I still get traffic and leads from articles I wrote over EIGHT YEARS ago. Article marketing still works. You could write a few high-quality articles and provide your capture page link in your bio section.
# 7 Guest Post
You could guest post on other popular blogs in your niche. You could write an over the top article. At the end of your article you could provide your capture page link in your bio. This allows you to leverage the other blogger’s audience and send you a tsunami of traffic.
# 8 Forum Comments
Similar to blog comments, you could leave comments on different forums in your niche. Just make sure you put your link in your “forum signature” not in the comment itself. Also, make sure your comments are high quality and provide value, not just a sales pitch or something spammy.
# 9 LinkedIn
You could add your capture page link to your LinkedIn profile. I did this and it works great for me. You could also create your own group and share it there. Or, you could post it on your feed.
# 10 Drop Cards
If you aren’t using drop cards you are really missing out. A drop card is slightly bigger than a business card and slightly smaller than a postcard. It has a simple marketing message on it, along with your website URL. Drop Cards are a great way to promote your capture page.
# 11 Business Cards
Make sure you add your capture page URL to your business cards. Hand out a business card to everyone you meet. You can even leave a few business cards on bulletin boards at the grocery store or gas station.
# 12 Email Signatures
Create a catchy email signature. Include the URL to your capture page in the P.S. line along with a catchy phrase or call to action. If you send out 50-100 emails per day like many people do, each one of your recipients will see your P.S. line, and some of them will click on your link and visit your capture page.
# 13 Solo Ads
Solo ads are a SIMPLE way to promote your capture page. This is when you find someone with an email list and they send out your email message to their list for you. You typically pay so much per click, such as 40 cents per click. Solo ads are fast and fairly cheap. They work. I’ve been buying solo ads for almost 10-years now.
# 14 Safelists
A safelist is a membership site where members agree to send and receive offers to each other. Depending on the safelist, you might be able to email 10k to 20k people every few days. I like to use Top Surfer and Herculist. They are a great source of leads.
# 15 Joint Ventures
Find ANYONE in your niche who has a following and see if you can work out a deal with them where you both benefit. Offer them something in exchange for them sharing your URL with their audience.
# 16 Pay per Click
This is one of the oldest and best ways to promote your capture page. You can set up PPC ads on Bing, Facebook, Google, etc. Basically, you write a short ad, pick the keywords you want your ads to appear on and set a bid for how much you will pay per click. Once it is set up, your budget will control how many clicks you get per day. This is one of my top top two favorite ways to get traffic.
# 17 Social Media Influencers
Find people on Instagram, Pinterest and YouTube with a large social media following and offer to pay them to promote your capture page for you for a set period of time.
# 18 Postcards
Postcards are a cheap and affordable way to promote your capture page. You can mail out 1,000 postcards for about $425, even when you include the postage, printing and lead label. That comes out to about 42.5 cents per exposure, which is really good.
# 19 Newspaper or Magazine Ads
If your capture page is promoting a mass market item, you could put a classified ad in the local newspaper, if it is more specialized, you could find magazines or journals geared for that niche. You could write an article for that publication or place an ad.
# 20 Billboards
Depending on your budget and what you are offering, a billboard might be a great way to promote your capture page. Before you say it’s too expensive, do your research and find out how much it will actually cost you. There are deals to be had.
# 21 Radio Ads
Local radio ads are actually quite affordable. Call 2-3 radio stations with viewers in your target market and see what their rates are. Let them know you would be interested in purchasing remnant space. Sometimes, you can save 50 to 80 percent of the actual advertising cost, by filling in last minute vacant ad spots. Or, you could just negotiate a good deal with them.
# 22 Car Magnet
Consider putting a car sticker or car magnet on your vehicle. Put your capture page URL on it along with a good headline that captures people’s attention.
# 23 Podcasts
Whether you have your own podcast, or you appear on someone else’s podcast, this is a great way to get some added exposure and promote your capture page. Just make sure the “podcast” is relevant to whatever it is you are promoting.
# 24 Kindle Book
You could publish a viral Kindle book or eBook that you give away for free and you could promote your capture page in that book.
# 25 Craigslist
In some cases, you could advertise your capture page on Craigslist. Just read their terms of service first, so you don’t violate any of their rules. In most cases, it would have to be a PAID ad.
# 26 Clothing
Put your URL on your shirt, hat, sweat shirt, etc. Whenever you see someone looking at it, talk to them about what your website is all about and tell them why they should check it out.
# 27 Banner Ads
You could pay for banner ads on different websites. Find a few websites in your niche and see what their advertising rates are. There are some good deals out there.
# 28 Press Releases
Press releases are a great way to promote your capture page. As long as you have an announcement that is press release worthy, this is something I would strongly consider.
# 29 Television Advertising
Depending on the “theme” of your niche, television advertising might just be the way to go. Local television advertising is very affordable. Contact your local cable company and see what their rates are.
# 30 Face-to-Face
Word of mouth, face-to-face conversations are a great way to promote your capture page. Whenever you have a conversation with someone, let them know about your website, especially if they are in your target market. Hand them a business card or drop card.
There you have it folks. These are 30 ways to promote your capture page. While this might look overwhelming at first, I encourage you to pick just 1-2 of these strategies that make sense to you and focus on those first. As you learn and progress, you can eventually diversify and try other strategies. Focus is key.
What are your thoughts? What are your best strategies to promote your capture page? Leave a comment below to let me know what you think. I look forward to hearing from you.