Today, I want to share some of my best tips on how to promote your home based business for free.
No matter what type of home based business you have, the key to your success is marketing and promoting your business.
Large corporations have the advantage of having “deep pockets,” and can afford to promote their businesses on television, radio and billboards. But small businesses do not have that advantage normally.
More than likely, you do not have that kind of money to spend on marketing, and even if you did, how long before your business would be able to make back what you spent?
It would be neat to see a Chuck Holmes Online MLM Community commercial on this year’s Superbowl lineup,
Okay, enough dreaming of seeing Chuck’s smiling face on televisions all across the nation…
What you will see below are 17 amazing ideas that enable you to promote your home based business for free.
Yep you heard that right… FREE!
And to add to that, I will share 9 great low cost methods to promote your home based business.
But before reading this and utilizing the methods I am providing, I suggest you have your business prepared to handle all the extra business you are liable to get.
Try these and see.
17 Ways to Promote Your Home Based Business for Free
Here they are, in no particular order.
# 1: Strategic Alliances
Let’s just say that your home based business is a dog sitting business.
What if you were to network with a local veterinarian? You agree to promote and refer their business in exchange for the same treatment.
Maybe even have small flyers in each person’s business? This can be a great way to promote your business and gain a trusted ally.
What I suggest you do is make a list of five to ten businesses with similar customers to your business, but in a non-competing industry. After you make your list, reach out to each business owner and see if you can form a strategic alliance.
# 2: Free Classified Ads
There are many sources to run free classified ads both online and offline.
Check your local area for sources, or look online at:
# 3: Email Newsletters
If you have a website, make sure you have a popover and opt-in form, so you can build your email list. Also, when you are out and about networking, ask people if you can add them to your newsletter.
Send out an email newsletter once per week. Make it interesting. Share cool facts, a little bit about your business, some coupons, a quote of the week, this day in history, etc.
Communicate with your list at least once per week so they don’t forget about you. And remember, the money is in the list!
# 4: Volunteer at Local Charity Events
This can be an excellent way to promote your home based business.
Where a shirt or cap that shows your business, and normally these event organizers will put your name and business as a donor of time and energy.
People love doing business with those who help the community. Consider sponsoring a youth sports team.
# 5: Public Speaking
There are many venues where your expertise may come in quite handy as a guest lecturer.
You may want to check with your local Chamber of Commerce or other leaders, schools and such to see if you can offer your services.
Public speaking allows you to connect with a group of people at one time. If you can showcase your expertise, collect each person’s contact information, and follow up promptly, you will increase your sales.
# 6: Case Studies
Just using a case study technique can show possible customers and clients how your product or service can benefit them.
Use video or a slideshow to show how your item works in comparison to others.
Before and after pictures help too.
Another thing you can do is get written and video testimonials from your happy customers and showcase them in your case studies.
# 7: Facebook Fan Page
You can start a Facebook fan page that is directly related to your home based business.
As you share posts, you can also share your business.
Facebook has a huge base of people who are hungry for what your business offers.
# 8: Local Business Listings
There are many free directories that list local businesses.
Make sure and have your business listed in all the local lists, especially the free Google Business directory.
# 9: Twitter
There is nothing wrong with having a Twitter page for your home based business.
Share what your doing and how you are doing it every once in awhile.
And then post a link to your blog.
Be sure to follow other people in your niche and send direct messages to people in your target market.
# 10: YouTube
People love to watch videos.
You can make your own videos or share videos along the same niche as your home based business.
YouTube is another great free way to promote your business, and you can actually make money from it if you monetize your videos.
# 11: Google+ Page
Similar to the Facebook page, you should also consider having a Google+ page.
It doesn’t have as many viewers as Facebook, but why leave out this free promotion medium?
# 12: Blogs and Forums
You can also promote your home based business just by commenting on related blogs and posting in local or related forums.
Be careful not to “puke” your business on the readers; just share it when it fits into the conversation.
Create a catchy signature file with a link to your website, and a photo of yourself.
# 13: Pinterest
Pinterest is a great place to share images.
You can show photos of your products or services and promote your brand. You can also build up a tribe of followers who like, know and trust you.
# 14: Craigslist
Craigslist is a great source to advertise and promote your home based business.
You can do so by locality or even nationwide.
# 15: Local Bulletin Boards
There are usually bulletin boards in many places where people congregate.
Try putting up fliers or business cards on these bulletin boards. Also, collect other people’s business cards and contact them about what you do.
# 16: Cold Calling
While most people prefer not to use this method, it does work!
You could get leads and call people using your telephone.
It only costs time.
But, be sure and check all the laws regarding telemarketing, specifically the do not call list.
# 17: Linkedin
I have found Linkedin to be a great networking place for professionals.
You can easily promote your business there. You can search for people in your target market. You can also look for other business owners to form strategic alliances with.
9 Low Cost Methods to Promote Your Home Based Business
Now, here are 9 great low-cost methods to promote your home based business.
# 1: Start a Blog
The price is quite reasonable to purchase a domain and hosting.Hosting should cost you about $50 per year and a domain should cost about $15 per year.
You can install WordPress and develop your own blog similar to this one or many others.
Build your blog around your niche, and you can promote your home based business while educating readers.
# 2: PPC Ads
PPC stands for pay per click.
You can use Google Adwords and set up a campaign to promote your blog and your business.
There is some cost involved, but it can be quite minimal.
Just having people click to where you can attain their contact information is the best approach.
You can also do PPC ads on Bing, YouTube, Facebook, LinkedIn and Twitter.
# 3: Press Releases
A press release is a great way to get your name out there.
Written properly, they are known to bring a strong response.
If you are not a writing person, there are many freelancers who write great press releases.
You can then submit it to sites that will post them for a small charge.
What’s great about press releases is that it is CONTENT that will get ranked by the search engines and show up in the search results. That’s why picking the right keywords is so important.
# 4: Run a Contest
Having a contest is a great way to get attention to your business.
Maybe have a “treasure hunt,” with the treasure being one of your products the finder can keep for free.
Just use your imagination; you can come up with a great contest.
You can even do contests on Facebook, which is a great way to go viral. Come up with a good prize and ask everyone to like, share and comment on your post.
# 5: Rolling Ads
An ad in your back window or a magnetic ad on the side of your vehicle is another inexpensive way to promote and market your home based business.
There are many network marketers who use this system and do quite well with it.
If you use either of these strategies, the best thing you can do is be generic. Have a headline, a call to action and a phone number for people to get in touch with you. Make sure it is large print and easy to read.
# 6: Join Professional Groups
Networking with other professionals is a wonderful way to promote your business.
The fact is, a member of a group will most likely refer another member’s business before they refer someone else.
Consider joining paid groups like the Chamber of Commerce or BNI.
# 7: Have a Party
You could throw a party on the 1, 2, or 3-year anniversary of your business.
Have your products or services available for purchase at the party.
Many attendees may feel obliged to spend some money since you are hosting the cool party.
# 8: Have Business Cards
This is just common sense, but some home based business owners do not have business cards.
Be wise and invest in some top-notch business cards.
Hand them out and you may be surprised at how many calls you get.
Also, whenever you hand out a business card, be sure you get the other person’s business card, so you can follow up with them at your own leisure.
# 9: Fliers & Door Hangers
Another wonderful way to promote your home based business is to have 500 or more fliers printed.
Go to areas where your target market is and put them on cars, hand them to people and ask if you can put them in storefronts.
Fliers are inexpensive to print, and they do draw business.
I highly suggest you try this method.
In summary, these are some of my best tips on how to promote your home based business for free. You just need to use your imagination and creativity.
Do you have any other free or low cost methods you use to promote your home based business?
Do you have any questions? Please post all questions, comments and suggestions below. Thank you.
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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