Product knowledge vs. people skills in network marketing…
This advice will save you years of misery and frustration.
It’s one thing that EVERY top earner has in common.
Here is the advice:
The people who make the most amount of money in this industry are “people experts” not “product experts.”
The people who are great at this industry realize that their real product is PEOPLE, not the company’s product line.
The more you learn and know about the products, the worse you will do in the business. That’s how I feel anyway.
We are not in the product business. We are in the people business. We build people and people build the business.
Never forget that.
Work on your people skills. Learn how to get along with other people and how to be a leader. Become likable. Work on your communication skills. Become a person of influence. This is what will make you the big bucks in our industry.
By all means, use the products and develop your own product story, but don’t think you have to know every single fact and detail about the products. You don’t.
If you become a product expert, your prospects and team members will think they need to be product experts to become successful. If you are a product expert, your prospects will internally say to themselves “I could never do what you do. I don’t have the time to become a product expert.”
Trust me, that’s not what you want.
To clarify, the products are still VERY important. You need a good product line at a fair price. You need a MINIMAL understanding of the products, and how they can benefit others, but please do not become overly obsessed with learning every little detail about the products. Becoming a product expert will hurt you more than it will help you!
From this day forward, start working on your people skills.
Read books like “The Five Love Languages” and “How to Win Friends and Influence People.”
Have compassion and empathy. Get good at asking questions and listening. Learn how to talk to people. Be interested in others rather than trying to be interesting yourself.
Even better, spend time BUILDING UP YOUR OWN PEOPLE. Speak belief into them until they believe in themselves.
Help your team members become better people and better leaders. At the end of the day this really is a personal development business with a compensation plan attached to it. For your business to grow you must grow.
You have to realize this business is a volunteer Army and no one has to follow your lead. If people don’t LIKE you they won’t join your team, or they won’t stick around long if they do join your team.
Your job is to inspire and help people and to bring out the best in others. Learn how to do that effectively and you can make a fortune!
Never forget that we are in the people business, not the product business.