Today I want to share my postcard marketing tips for network marketers.
If you’re looking for a new way to generate leads and grow your MLM business, you should really learn more about postcard marketing. This is the process of sending cheap, ugly postcards to people looking to work from home, people looking to use your products, or other network marketers looking for a system or tools to build their business.
It’s a really simple and effective concept that is often overlooked by most network marketers.
In the paragraphs below, I want to answer the most common questions about postcard marketing for network marketers, so you can be informed and know what you need to do to succeed. Let’s get started.
Why Use Postcards to Grow Your MLM Business?
The major benefit of using postcards to promote and grow your MLM Business is that they are simple and easy to do. Anyone can lick a stamp and mail a postcard.
Most people look forward to getting their mail every day. In addition, many people who receive your postcard in the mail will keep it for several months.
Compare this to email for a minute. How many emails do you get a day? 100? 200? And what do you do with most of these emails? Delete them without reading them? Send them to your spam folder?
What about phone calls? How many phone calls do you get a day from those auto-dialers? How many unsolicited phone calls do you get every day? Two? Five? Ten? I know I get called about 10-20 times per day from people trying to sell me something or recruit me into something.
On the other hand, how many postcards do you get a day? If you got a postcard in the mail tomorrow, wouldn’t you at least read it? If you liked it, wouldn’t you check out the website or call the sizzle line? Wouldn’t you put in on the refrigerator or keep it on your desk? I know I would.
The bottom line is that direct mail is a proven marketing strategy, even if it isn’t sexy.
What Type of Mailing List Should I Use?
You really have three options. You can pick a mailing list of people already involved in network marketing (best list), people looking to work from home, or people who might be interested in the products you are selling.
The mailing list you choose should match your offer on your postcard. For instance, if your postcard is promoting a weight loss product from your MLM Company, I would purchase a list of people who have recently purchased weight loss products.
Another good option for a list is to create your own list. Use the internet to generate leads and then stay in touch with those leads by sending them postcards each month.
Remember that your list and your offer are your two most important things that will determine if your mailing is a success or failure.
Where Can I Buy Leads?
There are literally hundreds of lead companies to choose from. You want to look for a reputable lead company that has been in business for a while (at least a couple years), has great customer service, and is selling you what they say they are selling you.
Here are a few lead companies you can research.
***** I am not affiliated with any of these lead companies
Remember that cheaper is not always better. Expensive is not always better either. You will have to experiment with several different lead companies and different lists until you find the lead company that is right for you.
When you buy leads you want to ask the list broker the following questions:
- How were the leads collected?
- Are the leads buyer leads or free response leads?
- How many times have the leads been sold?
- How old are the leads?
- Do you think these leads would be a good match for my offer?
- Do you offer a replacement for expired leads with bad mailing addresses?
- Do the leads also come with a phone number and email?
- How many times can I mail my offer to these leads?
Asking these questions will show that you are not an amateur and it will also allow you to find the best mailing list possible.
Other Posts You Might Enjoy:
- Online vs. Offline MLM: My Thoughts
- How to Build Your MLM Business Offline: The Best Way to Do It
- My # 1 Marketing Tip of All Time: Be the Welcomed Guest, Not the Uninvited Pest
- How Do I Attract Good MLM Prospects?
- Building Your Own Brand in MLM
What Type of Postcard Works Best?
There are many viewpoints to this question. Personally, I like cheap, ugly postcards.
What matters most is your message on your postcard.
I prefer simple card stock with no graphics on them.
Yes, you can use fancy postcards. But keep in mind that they are more expensive and won’t necessarily generate higher conversion rates.
If you are undecided, you could do a test with two different types of postcards to see what type of results you get.
It doesn’t matter what the postcard looks like. Fancy graphics won’t help much. At the end of the day it’s the message (your offer) and the mailing list that matters most.
Should I Make My Own Postcards Or Buy Them?
In the beginning, I encourage people to design and print their own postcards. You can search the Internet and find plenty of free templates to use. This gives you some basic experience about copy-writing and formatting.
Once you’ve mailed 1,000 postcards and know you will continue mailing postcards, I highly suggest you purchase your postcards from a print company. If you buy in bulk, you can get them for $.01 to $.02 each, or less. They will be much cheaper than printing them yourself. For example, I can buy 5,000 postcards for about $130 with free shipping.
In addition, you can hire designers on upwork.com or fiverr.com to design a postcard for you.
What Should I Promote On My MLM Postcards?
This might just be the most important question on this page. Whatever you do, DO NOT promote your MLM Company on your postcard. That is the fastest way to go BROKE.
Instead, promote a generic training product or system and then offer your MLM Company to people who respond (by calling or visiting your website). Ideally, you will promote a MLM System or Recruiting System (that you create or find) and then back end people into your MLM Company. This is what all the top earners do.
Another good alternative is to offer something for FREE, such as a free report. You can send people to your capture page where they can download your free giveaway, in exchange for their email address. Include information in your free report about your business opportunity. This is the best thing you can do.
Always use a two-step selling process.
How Many Postcards Should I Mail a Day?
Your key to success with postcard marketing is consistency. Make a pledge to mail at least 20 postcards a day, every day, for one year. If your budget allows you to, try and send 50 to 100 postcards per day, every day for one year.
The more consistently you mail out postcards, the more likely you will succeed. Whatever you do, be consistent. You can’t mail postcards one time and expect big results.
Do I Need a Website?
In today’s internet age, you must have a website URL on your postcards. You want to send people to a capture page first, so you can get their name and email and use an auto-responder to follow-up with them automatically. If possible, I would also include a toll-free pre-recorded sizzle call line, where prospects can listen to a short 2-3 minute recorded message.
How Much Will It Cost?
The price will vary, but you can normally send 1,000 postcards for about $400 to $500.
At the present time, a postcard stamp is $.34 (as of 2017). You can normally get leads for less than $.08 each, plus the cost of the postcard, which should be $.01 to $.02. Using this example, you should pay 42 or 43 cents per postcard you mail out.
The more you buy and mail, the cheaper they will cost you per postcard. That’s because you can get nice discounts on leads and postcards when you purchase them in large quantities. You can also get a discount on shipping if you use the bulk rate.
What Type of Results Can I Expect?
If you search the Internet, you will find people claiming a 3% to 5% conversion rate. Personally, I’ve never experience anything like that, especially if you are trying to SELL from your postcard. I think a 1/2 of 1% to 1% conversion rate is much more realistic if you are trying to sell something.
On the other hand, if you are giving away something for free you will have a much higher conversion rate, maybe 5% or more! Think of it this way: if you can convert 1 out of every 200 people, you need to have an item that pays you $97 to $100 profit per sale, to be at a break even cost with your mailing expenses (give or take).
If you are trying to sell a $10 or $20 item from a postcard you will go broke fast! Individual results will vary based upon your list and your offer.
The two biggest things that effect your conversion rates are your list and your offer. You will want to split-test both of these things and look for ways to tweak and improve your conversions.
What Are Your Best Postcard Marketing Tips for Network Marketers?
My best tips are to include a website and pre-recorded toll-free number with a sizzle call on your postcard. Use cheap and ugly postcards with no graphics. Print it on card stock with a bright yellow, bright orange or bright pink.
Also, I suggest you never lead with your MLM Company. You will promote that on the back end. Instead, lead with a product or service (such as a MLM System) that will pay you at least $97 profit per sale. This will give you enough profit to keep sending postcards and grow your team.
Another important tip is to start small and test. Rather than spending your entire marketing budget at one time, do smaller campaigns to see what type of response rate you get.
My final tip is to send postcards every day (at least 20 per day) for one year, before you decide to give up. Success will take time.
Here are a few must read books and articles about postcard marketing for network marketers.
In summary, these are my best postcard marketing tips for network marketers.
Many Fortune 500 Companies (and top MLM distributors) have been using postcard marketing for YEARS. Even with the invention of the Internet, postcards are still very effective. If it works for other businesses, I know it can work for you.
By following the advice in this article, you will be well on your way. It won’t be easy or instant, but if you get started and stick with it I know you can achieve great results with postcard marketing.
On a side note, I would love to hear from you. Please share your personal story using postcard marketing to promote your MLM Business. Tell us what went right and what went wrong and what type of results you got. Just leave a comment below to share your thoughts. I look forward to hearing from you.