Ultimately, you want the right keywords so you rank high in the search engines and get lots of free traffic.
In the network marketing world, there is intense competition for MLM related keywords. Just type in any network marketing related keyword online and you will find MILLIONS of search results.
Go ahead and try it real quick. Type in any of these keywords and see how many search results you get:
- MLM Training
- MLM Success
- MLM Marketing
- Network Marketing
- MLM Scam
I just typed them in Google (March 8, 2014) and here’s what I got:
- MLM Training – 2.53 million results
- MLM Success – 1.97 million results
- MLM Marketing – 35 million results
- MLM – 19.8 million results
- Network Marketing – 587 million results
- MLM Scam – 4.3 million results
This means that it will be extremely difficult to end up on the first page of Google and get free traffic for any of these keywords. You don’t have very good odds of ranking high in the search engines when there are MILLIONS of people competing for the same keywords.
That means you will end up building a lot of content on your blog that no one finds or reads.
As I see it, there is a right way and a wrong way to pick keywords for your blog.
If it’s one thing I’ve learned by having my own successful websites for nearly five years now, it’s the importance of long tail keywords.
Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic.
A MLM keyword might be “MLM Training” whereas its long tail version might be “best MLM Training Tips ever”
Another MLM keyword might be “MLM Success” whereas the long tail keyword might be “how do I achieve MLM Success fast?”
Does that make sense?
In essence, the long tail keywords are the words that you WANT to win and have the best CHANCE of winning.
While there might not be as many searches per month for a long tail keyword, compared to a traditional keyword, there are still lots of searches.
And the long tail keywords are much more targeted and better quality.
And it’s much easier to rank high for the long tail keywords.
Here’s the bottom line. If you’re going to take your time and money to build a network marketing blog (like I have) make sure you pick the right keywords.
Pick long tail keywords that have sufficient demand, but not too much competition.
Do that and you can succeed. Don’t do that and you will fail.
What are your thoughts about long tail keywords? Leave a comment below and let me know what you think.