Today, I want to talk to you about different passive lead generation strategies for network marketers. I define a passive lead generation strategy as anything you do ONE TIME that can produce continuous, ongoing leads for your business for months or years to come.
Most people in our industry just focus on active recruiting strategies. This includes prospecting, the three-foot rule, placing classified ads, mailing postcards, having home parties, etc. While doing these things will definitely help grow your business, if you stop doing them the leads stop coming in.
I think it’s best to combine active recruiting strategies with passive lead generations strategies. That way you can have leverage your time and work smart.
In the paragraphs below, I will share my top 7 passive lead generation strategies for network marketers. These ideas are listed in no particular order. What I suggest you do is pick no more than TWO of these methods and focus on them exclusively for the next 90 to 180 days. Don’t make the mistake of trying to do too many things at once.
# 1 Blogging
I am a HUGE fan of blogging. Of all the passive lead generation strategies for network marketers I can think of, I believe this strategy is the most powerful, if you are patient and willing to work your ass off for a few years.
You can write one good blog post that sends you fresh, new leads every day, for many YEARS to come. Imagine have hundreds, even thousands of different blog posts posted on the internet, and each of those blog posts sends you a few new leads each day.
Blogging is not easy. It won’t work for everyone. It takes a huge TIME commitment the first few years. It just takes a while to build up a reputable blog that the search engines trust and recommend in their search results. However, if you can crack the code, the results can be mind boggling.
If you don’t enjoy writing, you can even outsource the writing. As a final tip, I would tell you to pick a “theme” for your blog geared around your company’s product line. For example, if your network marketing company specializes in herbal weight loss, make a blog about herbal weight loss. That way, people who visit your blog are part of your target market.
On your blog, make sure you have an opt-in form, where people can type in their name and email to request more information, such as a free report or free eBook.
# 2 YouTube Videos
YouTube videos are one of the most popular passive lead generation strategies for network marketers. You can publish a few quality videos on YouTube that send you fresh leads for YEARS to come. There are tons of great videos on YouTube that are six or seven years old and still get tons of traffic every single day. When done right, this might just be the BEST passive lead generation strategy on this list.
The key is to make high quality, but short videos, that educate and entertain. Don’t make the mistake of just talking about your company, products and business opportunity. That will bore people. You’d be much better off to focus on the benefits of your products. Always show people what’s in it for them.
For example, if your network marketing company specializes in essential oils, you could create a YouTube channel designed around the many benefits of using essential oils, with instructions on how to use them.
# 3 Write a Book
Writing a book gives you clout. It positions you as an expert in your niche. Whether it is a book, kindle book or eBook is irrelevant. If you enjoy writing and want to be seen as an expert, this could be a great option for you to generate passive leads.
You could write about network marketing, home businesses, your company’s product line, or anything else that would position you as an expert in the eyes of your target market. At the end of the book, you could have a resource section with a link to your website.
This won’t be a good option for most people, just because of how long it takes to write a book. However, if this interests you, you should do your due diligence and at least consider it.
# 4 Leave Blog Comments
I actually like this strategy. You can leave comments on popular blogs that provide a link back to your capture page or company replicated website. Assuming you leave high quality comments, on blogs in the same niche as you, some people will click on your link and check out your website.
The real key to success is to visit popular blogs that get a lot of website traffic and to leave great comments. Don’t try to be slick or sound like a high-pressure used car salesman. Don’t put your link inside of your comments either. Instead, put your link in the URL section when you leave a comment.
I’ve left comments on blogs four of five years ago that still continue to send me traffic and new leads every week. It’s a very powerful passive lead generation strategy.
I wouldn’t use this method as a primary lead generation strategy, but it is a great way to supplement what you are already doing.
# 5 Podcasting
I LOVE podcasting. I am addicted to it. Think of a podcast like an online radio show. You can talk about whatever topic you want to discuss. Consider starting your own podcast show about topics geared around your business or product line.
Use your own personality to your advantage. Be yourself. Focus on educating and entertaining people. You can place short ads in your podcast or have a strong call to action at the end of each podcast, asking people to visit your website.
I currently have about 700 podcasts published, and this will be my primary passive lead generation strategy going forward, other than blogging.
# 6 Car Magnet
Of all the passive lead generation strategies for network marketers, this is something that anyone can do. You can visit a website like Vistaprint.com and order a car magnet for about $20. Include a catchy headline, a call to action, and a way for people to get in touch with you.
I do not recommend putting the name of your network marketing company on your car magnet. Instead, keep it generic so you can pique people’s curiosity.
# 7 Article Marketing
While this passive lead generation strategy might not be as effective as it used to be, it still works. This is when you write articles and post them on popular article directories online. Within each article, you can provide a link to your website.
If you are busy, you can use software programs to help you submit articles to different article directories You can even hire people to write articles for you and post them to directories.
These are just a few examples of passive lead generation strategies for network marketers. Of course, these strategies would work in almost any type of business, not just network marketing.
Tips for Success
My best tips for success are to set up your own capture page and focus on building a list. Provide the link to your capture page in everything that you do. Promote that link using any of these passive lead generation strategies for network marketers mentioned above.
After people type in their name and email in your capture page, they are automatically added to your auto-responder list. You can then redirect them to whatever website you want.
Also, don’t give yourself information overload and try too many different strategies at once. Pick no more than one or two passive lead generation strategies for network marketers mentioned above and focus on those exclusively.
My final tip is to use tracking links for each strategy you use. That way you can see what sources you are using are generating the most amount of leads.
There you have it folks. These are my best passive lead generation strategies for network marketers. By all means keep using your other lead generation strategies as well. Just make sure that you combine a few passive strategies along with it. This will let you work smart and leverage yourself, so you can generate leads on auto-pilot.
What are your thoughts? What are your favorite passive lead generation strategies for network marketers? Leave a comment below to share your thoughts. I look forward to hearing from you. Have a great day.