Nikken Royal Diamond: Top 13 Business Lessons from a Nikken Millionaire

I recently watched a great training video with a Nikken Royal Diamond. He shared some of his best tips and wisdom for building a successful network marketing business.

I figured I would share some of the valuable lessons he shared, plus add my own thoughts to each lesson. Each lesson is in bold. Keep in mind I am in NO WAY affiliated with Nikken.

Nikken Royal Diamond Success Tips

Nikken Royal Diamond Success Tips

# 1: Who can I recruit who is better than me and more successful than me?

I love this advice. Sponsor up whenever possible. Seek people at your level of motivation and higher. Look for people who are already successful at what they do. Look for people with credibility and contacts. Focus on people who would do good at the business, rather than people who NEED the business.

I tell my new team members this:

Imagine you just inherited a $500 million company in an industry you have no experience with. You want the company to succeed, but you know you are not personally qualified to manage it.

Who do you know who would be a good CEO? Who do you know who would be a good Vice President? These are the folks you want to contact first (about your MLM Business), because these are typically the people who would do the best in the business.

# 2: Create your business plan and calendar.

Just like any other business you need a written business plan for your new network marketing business. Your business plan should be no more than 1-2 pages long. It should outline your goals, vision, mission, marketing strategy, target market, marketing plan, marketing budget, and daily action plan.

You also want a day planner, so you can plan your work and work your plan. Set work hours for your business, just like you have at your job. Determine what days and what times you will work your business. Whatever you do, don’t “wing it” in the business. Get organized, set a work schedule, and stick to your business hours.

Writing a business plan will ensure that you pay attention to both the broad operational and financial objectives of your new business and the details, such as budgeting and market planning.

Taking the time to work through the process of writing a business plan will make for a smoother startup period and fewer unforeseen problems as your business becomes established.

Source: the balance

A brand is essentially a container for a customers complete experience

# 3: Give people a product experience as quickly as possible.

Get your new customers and distributors using the products as quickly as possible. The sooner someone has a positive product experience, the higher the likelihood they will keep reordering each month. If the products don’t make sense, there is no business.

Use the product, understand that without this step, you cannot succeed in this business of network marketing. Suppose that you show any product to a customer, then understand that the customer will ask you about the product that you have not used?

If you do not use it, then your customer will understand that when you are not using it then why do they use it? He will misunderstand a good product and will not take that product from you and in this way, your business can drown.

Source: SuccessPot

# 4: Follow up with everyone you talk to within 24 to 48-hours.

The fortune is in the follow-up. The longer you take to follow-up with people the less likely they will join your business. In addition, most of your prospects will need multiple follow ups before they buy or join: probably 7 to 20 follow-ups.

Walk your prospect from exposure to exposure without ever hard-selling or pressuring them. Remember that your job is to lead people to a decision. Finally, make sure you ALWAYS ask your prospect to buy. You must be able to look someone in the eye, and ask them to take out their credit card, and make a purchase, if you want to succeed in network marketing.

Concentrate on the activities of prospecting, presenting and following-up; the sales will take care of themselves.

~ Brian Tracy

# 5: Activate people with products, tools, and events.

Get your new people plugged in as quickly as possible. Share the business tools with them, explain your team’s system, and get them to attend events as quickly as possible. We are an event driven business. More importantly, you must instill a sense of urgency in each person you sponsor, if you want them to succeed in the business.

You should be prepared to spend at least 30 days helping a new person come into the industry — training them, supporting them and holding their hand until they feel confident to be able to go off on their own.

You really need to ask yourself, are you willing to do that? Are you able to do that? This is really about long-term relationship building. It’s not about just bringing people into the business and just moving forward. It’s about working with these people and helping them to develop relationships.

Source: Entrepreneur

# 6: Use the products yourself and be on auto-ship.

Be a product of the product. It’s hard to sell a product you don’t even use yourself. Be your own best customer. Use ALL of your company’s products, if possible. Never, under any circumstances, use a competitor’s product. If the products don’t make sense for YOU to use, how could you expect anyone else to buy them from you, or use them?

Believing in the products is a must and of course, using them. What type of results did you get? That’s the story you should be sharing with others.

Make sure the product is unique and highly consumable. This means that it’s a product that can be used on a regular basis. In network marketing, more sales volume means more success for everyone. Sales volume comes when people buy products on a recurring basis, also known as auto-ship.

Source: Wealth Mission Possible

What you can control in mlm

# 7: The only thing you can control is your personal efforts.

We have no control over what our team members or prospects do. We can only control our own personal activity. Focus on that and always lead by example. Do the things you want your team members to do. Set a good example and inspire others by your work ethic and commitment. If your team isn’t doing anything or growing, go find a new team!

You can influence people and circumstances, but you can’t force things to go your way.

To have the most influence, focus on changing your behavior. Be a good role model and set healthy boundaries for yourself.

When you have concerns about someone else’s choices, share your opinion, but only share it once. Don’t try to fix people who don’t want to be fixed.

Source: Inc.

# 8: Help People Get a Check Quickly.

Most of your team will quit in the first 30 to 90-days, if they haven’t earned a check yet. Tap into your new team member’s warm market as quickly as possible, so you can help them find a few customers and distributors.

You should provide them with the training and guidance they need while answering important questions. By building this relationship and helping your downline you will also be helping yourself, as they will have a much higher chance of success in the industry. The person can take this relationship and the help you have given them and apply it to their own business. Helping others in other downlines or companies is not a completely selfless act, as it will help grow your business down the road.

Source: NateLeung

# 9: Launch with momentum.

Amateurs start a new business. Professionals LAUNCH a new business. Take your business seriously beginning day one by taking all out massive action and having a sense of urgency. Make your first 90-days in the business as good as possible, so you have a great story to share with prospects.

Running a brand, no matter how small, takes a ton of dedication. Expect your day-to-day life to change. Not only will you need to put down a significant financial investment, but you’ll also need to put down some emotional investment as well…

Be prepared to lose sleep and feel stress. Be prepared to build connections. Remember that as your business grows, you’ll need to dedicate more and more time to it.

Source: Inc.

# 10: Keep sponsoring new people to find leaders.

This business is a numbers game. Never stop personally sponsoring new reps. Make it a goal to sponsor two to four new business builders each and every month FOREVER. Most of the people you sponsor will NOT be leaders. You might have to sponsor 50 people to find one leader.

The role of a sponsor is not to build a business for their team members. A good sponsor will guide their team and show them how to duplicate a successful system. After that, it’s up to the team members to do the work.

Source: EzineArticles

if you will just help enough other people get what they want

# 11: Help people get what they want so you can get what you want.

Take your eyes off yourself and focus on helping each of your team members accomplish their goals. The more people you help do that with, the more money you will make in the business. If everything you say and do is about YOU, you will repel your new team members. Instead, make your FOCUS helping your team succeed.

One of the benefits of MLM is the ability to bring in new business builders and profit from the sales they make in their business. While some see this as “using” others, the reality is that you’re being rewarded for helping others succeed. But for them to succeed, you need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you.

Source: the balance

# 12: All businesses have cycles.

All businesses have ups and downs. Nothing grows continuously forever. Be in the business for the long-haul.  Compare your business from year-to-year, not month-to-month. Learn how to take the good with the bad. And realize you can always increase your profit by increasing your activity.

No matter the size of the organisation, it is vital to continually look at performance and productivity. It’s simple. If you’re not being as productive as you could be, you’re losing money. By setting targets and goals and regularly reviewing performance you will help keep things fresh, maintain motivation and push your business forward.

Source: The Guardian

# 13: ​​​​​​​Leaders are passionate about serving others and getting paid!

The best leaders in our industry are servant leaders. They focus their time, money, and attention on helping others become successful. That’s why they make the big bucks.

Your paycheck is a reflection of the number of people you serve and help.

*** Keep in mind the video shared more lessons than this. These were just the ones that resonated with me.

About Nikken

Nikken is a multilevel marketing company that specializes in magnetic, skin care, sleep, water, health and wellness products. The company launched in 1975 in Japan and was founded by Isamu Masuda. It opened for business in the USA in 1989. Their headquarters is in Irvine, California. If you’d like to learn more about Nikken, you can visit their website here.

Final Thoughts

This wisdom this Nikken Royal Diamond shared is priceless.  At the time of making the video, he had been with the company for about 14-years. He’s now been with the company for nearly 20 years.

What are your thoughts? What is your favorite quote from this Nikken Royal Diamond? Leave a comment below to let us know what you think. I look forward to hearing from you.

Disclaimer: Nikken is a registered trademark. I am in no way affiliated with the company. Individual results will vary.

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chuck holmes


Chuck Holmes
Network Marketing Professional

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