Never lead with your business opportunity! Whenever you are advertising to grow your network marketing business or are talking to prospects, NEVER lead with your business opportunity. Search the internet, YouTube or Facebook and you will find MILLIONS of people pitching you their business opportunity. People spam your Facebook wall and even your email inbox telling you how their business opportunity is the best thing since sliced bread.
If you’re like most people, you don’t like to be pitched and you don’t like to be sold. You probably even find these ads annoying, just like your prospect does. Well, if it annoys you, do think your prospect will like it? Nope!
When you lead with your business opportunity you come across as amateurish and unprofessional. You are doing the same thing that tens of thousands of other people in your network marketing company are doing. And as a result, you will get the same results that they are getting. HORRIBLE RESULTS!
The problem with leading with your business opportunity is that most people are not interested in your business opportunity. They already have a business opportunity or job and they definitely don’t want another one. BUT, your prospects do you have problems. And they are looking for ways to solve those problems.
Rather than leading with your business opportunity, the key to success is to lead with INFORMATION. That’s right. Information. Focus on your target market and then lead with a free DVD, course, video, report, eBook, white paper, training program or something that provides value and helps them solve their problems. Here are just a few examples of information you can advertise:
- A free MLM Boot Camp (that’s what I use)
- A Free eBook That Teaches People How to Generate Leads
- A Free 15-Minute Coaching Session
- A FREE Video That Shows People How to Set Up a MLM Blog
- An Audio Program That Shows 33 Ways to Get Leads
- A Report of Sample Scripts to Use When Calling Prospects
When you lead with information, you get less resistance and objections. People love information, especially if it helps them solve their problems. As a result, people will give you their name, email, address and or phone number to get the free information from you. When they do this, they become a lead. Once they become a lead, you can market additional products and services (and your business opportunity) to them in the future.
Your key to success is to give away something with a HIGH PERCEIVED value so people want it. If it is a high quality, in demand, and relevant information product, people will HAVE TO HAVE IT. And then you must collect their contact information in order for them to get the information from you, preferably with an email auto-responder.
If you do things right, your information will PRE-SELL YOU and YOUR BUSINESS OPPORTUNITY. And it will position yourself as an expert. It will also promote multiple streams of income. For example, my MLM Boot Camp that I give away promotes eight different income streams for me. Everyone who gets the Boot Camp will have the opportunity to purchase the products and services that I promote in it. In essence, my information does the selling for me, so I don’t have to.
The bottom line is that it’s really foolish to lead with your business opportunity. In fact, I bet that if you spend all your time and money trying to advertise your business opportunity you will go BROKE fast. People simply don’t care about your business opportunity. Instead of leading with your business opportunity, make it a point to lead with INFORMATION instead. And make sure your information is HIGH QUALITY, relevant, AND that it does the selling for you.
This is one of the most important lessons I learned from Mike Dillard. I hope you will do the same thing in your business. What are your thoughts?