I recently read the book Network Marketing Made Simple: A Guide for Training New Distributors. It’s a great book by David Ward.
My close friend Catherine sent me an Amazon gift card for my 40th birthday, so I figured I would order some books for myself. I’ve enjoyed David’s other books Recruiting Up and Recruit and Grow Rich, so I figured I would check out his other books as well.
I ordered this book along with his other book Fix Your Network Marketing Business, which I also enjoyed immensely.
Network Marketing Made Simple is a training guide for new distributors. It features three sections:
- Part I: Getting Started
- Part II: Getting Your First Distributor
- Part III: Getting to the Next Level
Each chapter features three ideas or tips about a certain topic. Some of the topics include getting started right, how to spend your time, recruiting, approaches, exposures, handling objections, using three-ways calls, leadership tips, and finding prospects.
Top Quotes from Network Marketing Made Simple
What I want to do in the paragraphs below is share my favorite David Ward quotes from Network Marketing Made Simple. If you look at my copy of the book, you will find more than 100 underlined passages. Rather than share all of his secrets, I simply want to share some of my favorite quotes from the book. These quotes are listed by where I found them in the book. Enjoy.
# 1: The best way to train new network marketing distributors is to get them doing the activities as quickly as possible.
You can teach your team all day long, but until you get them to implement what you teach them, you are wasting your time.
# 2: Don’t judge your business by what happens your first few months, or even your first year.
It takes time to build a successful business of any type. The goal your first year in business is to learn and survive.
# 3: In the beginning, you work hard and have small results. A few years from now, you could be earning an amazing income without having to do much work at all.
When you start a brand new business, you normally work for less than minimum wage for your first year or two. That’s because it takes time to launch and grow your business. However, as your business matures, and becomes established, you can normally work less and still make a great income.
# 4: Success is network marketing is about doing things that duplicate.
Keep the business simple whenever possible. That is the beauty of our industry, the simplicity. Any fool can complicate it, but it takes a genius to keep it simple.
# 5: No matter how much you can do yourself, a team of people can do more.
The big money in any business comes from having leverage. In network marketing, you can only do so much yourself. However, when you have a team of hundreds, even thousands of people, the team can easily outperform one person.
# 6: Successful distributors are consistent.
Even if you are doing the business part-time, it’s vital that you carve out time each day to work your business. Stopping and starting is the kiss of death in this business.
# 7: It’s better to build the business daily because the work becomes a habit.
We are all the results of our habits. Focus on developing good habits. Good habits lead to a good income and bad habits lead to a low income. Choose wisely.
# 8: Don’t talk to anyone until you have been trained.
The worst thing you can do is go out and share your business before you know what to say and know how to overcome common objections.
# 9: In network marketing, the facts are important but it is often the stories that inspire people to act.
Facts tell, but stories sell. Use stories in your presentation whenever possible.
# 10: The most important story to share is your own.
Develop a good product story and business story. These will be your most valuable recruiting tools.
# 11: As a new distributor, one of the first things you should do (and ask your new distributors to do) is to put your work schedule on your calendar.
Plan your work and work your plan. Develop a work schedule for your business. Every Sunday night sit down somewhere quiet for 20 or 30-minutes and plan out your upcoming week.
# 12: Your top priority is recruiting and retailing. This is what generates income and builds your business.
Everything else you do is busy work. If you aren’t talking to new prospects and following up with prospects your business will not grow.
# 13: Talk to as many people as you can, as quickly as you can.
This business is a numbers game. The more people you talk to, and the quicker you do it, the faster your business will grow.
# 14: The best way to contact people is over the phone.
Leverage the phone to make your initial contact and set appointments with your prospects.
# 15: Everyone can hand out a DVD. Not everyone can do a presentation.
Be the messenger, not the message. Use third party tools whenever possible so you remove yourself from the equation.
# 16: Most people don’t sign up as a distributor the first time they see some information.
The average prospect will need anywhere from five to twenty follow ups before they buy or join. Stay in touch with people until they buy, die or ask you not to contact them again. When you do follow up, make sure you never use pressure, hard-selling or hype.
# 17: One disadvantage of the product first approach is that the prospect might not want to order any products when you first approach them (for whatever reason), but if they knew about the business opportunity, and they were interested in that, they would probably be more likely to place a product order.
Lead with the business and default to the products. There are more people looking to make extra money than there are people interested in your products.
# 18: Let the tools do the talking for you.
Use third-party tools. Let them work for you so you remove yourself from the equation and keep things simple.
# 19: If you’re not sure if someone is interested, ask them.
If you don’t ask for the sale, you won’t get it, even if the person is interested. Look each person in the eye and ask them to buy or join.
# 20: If you have to talk someone into signing up in the business, assuming you could do that, you would have to talk them into doing the business.
You are looking for people who are looking. It’s not your job to convince people that what you have is a good deal.
# 21: When someone tells you no they are doing you a favor.
Tell me yes or tell me no, but tell me now I’ve got to go. The sooner you get a yes or no the better.
# 22: Your number one objective with a new distributor is to help them recruit their first distributor.
Your new rep will be excited at most for about 72-hours. It’s critical that during that time you help them sign up their first person from their warm market.
# 23: Network marketing is an event-driven business.
Attend events. Promote events. The more people you have attending events the more money you will make.
# 24: One of the most valuable skills in network marketing is the skill of promoting.
Our job is to promote ourselves, our business and our products. Self-promotion is vital to your success as a rep.
# 25: Continually look for reasons to notice your distributors doing something right.
Praise people whenever possible, even for the smallest of things. People crave feedback and recognition.
# 26: Every successful network marketing business is built through the leadership of a relative small number of distributors. You don’t need to find or develop hundreds of leaders. You only need a few.
Most top earners make most of their income from just two or three people, even if they’ve sponsored hundreds of people personally.
# 27: When you see someone in your organization who is working the business without depending on you, you know you have a leader.
When you find leaders, do not get jealous or get in their way. You want and need leaders to build a big team. If anything, be their biggest cheerleader.
# 28: Wherever you find them (leaders), stay close to them, help them, encourage them, but don’t get in their way.
Build solid friendships with your leaders. Help them when they ask. Give them encouragement. Other than that, enjoy your overrides.
# 29: Most distributors aren’t leaders. But every distributor in your organization can lead you to leaders.
Everyone knows a stud. Make sure you taproot everyone you sponsor. You never know where you will find your next ACE, although they are rarely personally sponsored.
# 30: You never know who will become a leader or lead you to one.
Treat everyone well. Never pre-judge anyone on your team. People will fool you more often than not. If anything, watch the feet not the lips.
# 31: Stay in touch with your customers and inactive distributors.
If you stay in touch with your former reps and your customers, you can get a lot of referrals and repeat business. Provide good customer service, follow up relentlessly and treat everyone well.
# 32: Become the person you want to attract.
Be the type of person you want to sponsor.
# 33: Recruiting is the key to building a big network marketing business.
Recruiting new reps will solve almost every business challenge you experience.
# 34: How do you recruit more distributors? You talk to more prospects.
To recruit more reps, talk to more people. To triple your income, triple the amount of people you prospect and follow up with.
# 35: You don’t have to be good to be a good recruiter. Talk to more people.
The law of averages will always work in your favor. Plus, as you talk to more people you will improve your skills and therefore improve your numbers.
# 36: When everyone else is approaching one or two people, go talk to ten.
The numbers will never fail you. To grow your business talk to more people.
# 37: Quantity will lead to quality.
If you talk with lots of prospects, by default you will find some quality people.
# 38: Recruit professionals and business owners and salespeople. Recruit the sharpest, most successful people you can find.
Recruit up. Look for people at your level of motivation and success and higher.
# 39: The best recruiters and biggest income earners in network marketing make personal development a priority for themselves and their teams.
Your business and income will only grow as much as you do. Grow yourself daily by working on your personal development.
# 40: To recruit more distributors you need to keep your pipeline of prospects full.
Add new people to your pipeline daily, so you always have new prospects to share the business with and follow up with.
# 41: It has been said that when you sign up a new distributor, 80% of their training is done. They saw how you approached them. They heard what you said. They watched what you did to recruit them and that’s how they believe the business is done.
Your new people will do what you did, so make sure you keep everything simple and easy to follow.
# 42: Model the behavior you want to duplicate.
Lead by example at all times and be the type of person you want to recruit.
# 43: Even when you follow the system consistently, even though you show your team the right way to build a business, not everyone will follow suit.
Work with the willing. Work with the people who are hungry, coachable and willing to work. This represents no more than five to ten percent of your team.
# 44: As your team gets bigger, you can’t give everyone the same amount of your time. Invest most of your time working with the ones who commit to following the system.
Spend most of your time with your serious people. Always ask yourself where you will get the biggest return on your time and money investment, and work with those people first.
# 45: Every network marketing organization has attrition.
Not everyone will stay. You don’t want everyone to stay. Even if most people quit you can still build a large team and earn a big commission check.
# 46: Don’t stop recruiting front line distributors into your organization. Don’t stop working with your downline leaders. Don’t stop building your business until you are truly ready to retire or move onto something else.
Lead by example at all times. Keep recruiting and keep working in depth and never stop.
# 47: Network marketing is a numbers game.
You have to talk to thousands of people to recruit hundreds of people to find your few key leaders. Work the numbers and everything will sort itself out.
# 48: If you’re doing everything right, but not seeing the results you want, you’ve got to increase your numbers.
You probably aren’t talking to nearly as many people as you need to.
# 49: By far, the biggest reason distributors struggle is lack of belief.
If you don’t believe you will succeed, you won’t. Whatever you believe, you are right.
# 50: An ounce of doubt and you’re out!
Belief is vital to your success in the business. You must believe in yourself, your company, the products and the industry.
# 51: Whatever you do, don’t compare yourself to others.
Become the best version of you possible. Be better tomorrow than you were today. If you’re going to compare anything, compare who you are with who you are capable of being.
# 52: Many distributors who struggle have unreasonable expectations about how long it will take to become successful.
Rome wasn’t built in a day. Give yourself time to succeed. This is not a job. This is a business. It takes time to build a successful business.
# 53: Most people overestimate what they can do in one year and underestimate what they can do in five years.
It takes time to build a successful business of any kind. Be patient, take the long-term view and give yourself a chance to succeed.
About the Book
The book is published by Golden Lantern Books. You can buy it in softcover or kindle format. It features 126-pages.
About David Ward
David Ward is an attorney, marketing consultant, and six figure income earner in network marketing. You can visit his website here.
Network Marketing Made Simple Book Review
Overall, I give this book 4 of 5 stars. It is easy to read, well-organized and loaded with great tips. It would benefit any new or experienced network marketer.
There you have it folks. I hope you enjoyed my book review of Network Marketing Made Simple by David Ward. Do yourself a favor and order yourself a copy of this book and study it. You will be glad that you did.
On a side note, which David Ward quote listed above is your favorite and why? Leave a comment below to let me know what you think. I look forward to hearing from you.