I recently read the book Network Marketing Made Simple: A Guide for Training New Distributors. It’s a great book by David Ward.
My close friend Catherine sent me an Amazon gift card for my 40th birthday, so I figured I would order some books for myself. I’ve enjoyed David’s other books Recruiting Up and Recruit and Grow Rich, so I figured I would check out his books as well.
I ordered this book along with his other book Fix Your Network Marketing Business, which I also enjoyed immensely.
Network Marketing Made Simple is a training guide for new distributors. It features three sections:
- Part I: Getting Started
- Part II: Getting Your First Distributor
- Part III: Getting to the Next Level
Each chapter features three ideas or tips about a certain topic. Some of the topics include getting started right, how to spend your time, recruiting, approaches, exposures, handling objections, using three-ways calls, leadership tips, and finding prospects.
Top Quotes from Network Marketing Made Simple
What I want to do in the paragraphs below is share my favorite David Ward quotes from Network Marketing Made Simple. If you look at my copy of the book, you will find more than 100 underlined passages.
Rather than share all of his secrets, I simply want to share some of my favorite quotes from the book. Each quote is in bold and italics. After each quote, I provide my own two cents on the topic. Enjoy!
# 1 The best way to train network marketing distributors is to get them doing the activities as quickly as possible. Don’t give your new team members information overload. Instead, help them sponsor their first person as quickly as possible.
# 2 If you want to earn a significant income in your business, imagine you had invested $250,000 to start your business instead of a few hundred dollars. Treat your business like you would a real business. Act as if you have invested six figures and you have just one year to earn it back.
# 3 In the beginning, you will work hard and have small results. A few years from now, you could be earning an amazing income without having to do much work at all. Whenever you start a new business, your goal is to survive the first year. It takes time to get a business off the ground and generating income.
# 4 Success in network marketing is about doing things that duplicate. Keep things so simple anyone can do it. Have a game-plan and a system for your new reps to follow.
# 5 No matter how much you can do yourself, a team of people can do more. The real beauty of network marketing is the leverage you have by building a team. This industry is about a lot of people doing a little bit.
# 6 Your sponsor isn’t going to build your business for you. They aren’t going to put distributors under you, give you sales, or loan you money. It’s your business. You need to take responsibility for your own actions.
# 7 It’s better to work the business daily because the work becomes a habit. Do something every single day to move your business forward. Never, ever miss a day or take a day off.
# 8 In network marketing, the facts are important but it is often the stories that inspire people to act. Facts tell and stories sell. Develop a good product story and business story that you can share with your prospects.
# 9 Your top priority is recruiting and retailing. That is what generates income and builds your business. Spend 90% or more of your business hours on these two activities, the income producing activities. Everything else you do is busy work.
# 10 Talk to as many people as you can, as quickly as you can. Have a sense of urgency and take massive action, starting your first day in the business.
# 11 Stick with what successful distributors in your company are doing to build their business. Do not reinvent the wheel. Find out what is working for other successful people in the company and follow their lead.
# 12 The best way to contact people is over the phone. Use the phone to reach out to new prospects. It’s the most efficient way to contact people.
# 13 Everyone can hand out a DVD. Not everyone can do a presentation. Keep things simple, so your new team members can do what you do.
# 14 Your first exposure with a prospect should be brief. 15 minutes or less. Don’t make the mistake of talking too much. Your job is to sort through your prospects as quickly as possible.
# 15 Let the tools do the talking for you. Use third party tools whenever possible, so you remove yourself from the equation.
# 16 If you’re not sure if someone is interested, ask them. Always ask for the sale. Ask your prospect to sign up or buy, every time you talk with them.
# 17 When someone tells you NO they are doing you a favor. Don’t take no personally. The last thing you want to do is waste a bunch of time with someone who isn’t really interested.
# 18 Your number one objective with a new distributor is to help them recruit their first new distributor. This is sage advice. You have about 72-hours from the time someone signs up, until you potentially lose them. You need to help them experience a positive result as soon as possible.
# 19 Network marketing is an event-driven business. Promote events like your business depends upon it. Attend all events yourself. This is where people build up their belief in the business and make a decision to build it big!
# 20 Every network marketing business is built through the leadership of a relative small number of distributors. You can build a team with tens of thousands of people, just by finding a few serious leaders.
# 21 You never know who will become a leader or lead you to one. People will fool you. Watch people’s actions, rather than listening to what they tell you they will do. Talk is cheap.
# 22 Recruiting is the key to building a big network marketing business. Recruiting new people solves all problems in your business.
# 24 How do you recruit more distributors? You talk to more prospects. This is a numbers game. What you lack in skills you can make up for in numbers.
# 25 Quantity will lead to quality. Recruit as many people as you can and you are bound to find a few quality leaders.
# 26 Anyone can be successful in this business. But, when you venture into the cold market, focus on finding and recruiting professionals, business owners, network marketers and other people already know how to build a business. Look for people at your level of motivation and success and higher. Focus on prospecting people who are already successful in life.
# 27 To recruit more distributors you need to keep you pipeline of prospects full. Add 3-5 people to your pipeline every single day.
# 28 Most people don’t sign up as a distributor the first time they see some information. Most people will need you to follow up with them at least five to ten times before they buy or join. The money is in the follow up.
About the Book
The book is published by Golden Lantern Books. You can buy it in softcover or kindle format. It features 126 pages.
About David Ward
David Ward is an attorney, marketing consultant, and six figure income earner in network marketing. You can visit his website here.
Network Marketing Made Simple Book Review
Overall, I give this book 4 of 5 stars. It is easy to read, well organized and loaded with great tips. It would benefit any new or experienced network marketer.
There you have it folks. I hope you enjoyed my book review of Network Marketing Made Simple by David Ward. Do yourself a favor and order yourself a copy of this book and study it. You will be glad that you did.
On a side note, which quote listed above is your favorite and why? Leave a comment below to let me know what you think. I look forward to hearing from you.