I recently read the book “Network Marketing for Facebook: Proven Social Media Techniques for Direct Sales and MLM Success” by Jim Lupkin and Brian Carter. I have to tell you that I really, really enjoyed the book. Overall, I give it an 8 of 10 and consider it a must read for any network marketer trying to increase their Facebook presence.
What I want to do in the rest of this post is share some of my favorite quotes from the book. Each quote is in bold and italics. At the end of each quote I will provide my own two cents on the subject. The quotes are listed in no particular order. Enjoy.
Jim Lupkin and Brian Carter Quotes
# 1 You will never run out of people to talk to about your business. There are more than one billion users on Facebook. Even if you just have 500 friends on Facebook and each of them has 500 friends, that is 250,000 potential prospects for your network marketing business.
# 2 I learned that traditional paid advertising is not as effective as building trusted online relationships. Working through your warm market on Facebook is much better than doing paid ads. It’s easier to sponsor someone you know than sponsor a complete stranger.
# 3 Building relationships is your only way to success in network marketing. This is a relationship business. The money is in the relationships.
# 4 When you use Facebook as the lone strategy, it will fail you. Facebook should not be your primary business building strategy. It should simply supplement what you are doing offline.
# 5 Once they’re ready to join or buy, stop talking! Once your prospect is interested in signing up as a distributor or becoming a customer, stop talking and sign them up. You don’t want to say too much and talk them out of the business.
# 7 Successful network marketing companies are customer-centric. They prioritize acquiring customers, not recruiting distributors. Good businesses are product focused. If the products don’t make sense neither will the business. Lead with the products and everything else should fall into place.
# 8 Your team’s best distributors start as the most passionate customers. Your happy customers will become your most loyal and most successful distributors, in due time. People who join for the business side of things typically quit quickly in less than 90 days, but people who love the products stick around much longer.
# 9 Rejection is the top reason people struggle with sales. You have to learn how to deal with rejection and not take it personally if you hope to succeed in network marketing or direct sales. When people tell you no, they are simply saying no to what you are offering them. Don’t take it personally.
# 10 On average, you will enroll one new distributor for every twenty people who look at your opportunity. For customers, it might be one out of every five who try a sample. Using these numbers it just makes more sense to lead with the products than to lead with the business. You can contact fewer people and get the same results.
# 11 People often buy products for emotional reasons. Human beings are emotional creatures. We make emotional decisions and then justify it with logic. Appeal to people’s emotions and you will sponsor more distributors and customers into the business.
# 12 The most engaging kind of Facebook content is pictures. Post pictures on Facebook of your lifestyle, of you using the products, you with your team members, etc. That is the type of content that people will typically engage in.
# 13 Post at 8pm in your time zone if it’s a weekday. Facebook is busiest during the evenings, after people get home from work and eat dinner. That is the best time to post your updates and information on Facebook.
# 14 Talking about the sample is four times more effective than talking about money. Lead with the products. It just makes sense. Offer a free sample of your product.
# 15 Reach out to all of your existing friends before adding new ones. Most people have anywhere from 200 to 1,000 friends on Facebook. Contact them first before you go out and try to meet a bunch of new people.
# 16 It’s easier and smarter to talk to your friends first. Start with the people you know and then get into their sphere of influence.
# 17 You should have a numbers driven mind-set. The numbers never lie. Find out your conversion rates and work the numbers.
# 18 You can spend hours and get nowhere, so before we go on Facebook, we get specific about our goals and plans first. Make sure you have a game plan before you login to Facebook so you can work smart and not waste any time. It’s very easy to waste 2-3 hours on Facebook and not accomplish anything productive.
# 19 The best strategy for using Facebook appropriately for network marketing is to look for friends of friends. Most of your friends on Facebook have anywhere from 200 to 1,000 friends, so you have a never ending list of prospects on Facebook.
# 20 The right approach is to build a relationship with them first and make friends before you introduce them to an opportunity. Don’t just pitch strangers on your products or business opportunity. Build some rapport so you have a friendship first.
# 21 Remember to be yourself and be honestly interested in people. People don’t care how much you know until they know how much you care. Show a genuine interest in others and try to think of things from their perspective.
# 22 If you make a good friend you can get a team of 1000 people out of one person. Get the quality person. Look for people who are respected by their peers, friends and family. Look for people with a large sphere of influence. These will be your best prospects.
# 23 Get into the habit of staying in touch with other leaders. Build friendships and strategic relationships with top earners from other companies.
# 24 You don’t have to push people to start with you. It’s not your job to pressure or convince anyone to work with you. Your job is to sift and sort through people to find the willing.
# 25 Stay the course and stay focused. Good things take time. Focus on one thing until successful. Don’t try to do too many things at once.
# 26 The number of people we personally sponsored that gave us 95 percent of our team is six. We’ve sponsored close to 300 people, but we had to speak to thousands of people. So find a few hundred then focus on the serious ones. You have to go through a lot of dirt to find the gold. Most people you sponsor will do very little, if anything at all.
# 27 Don’t sponsor everybody. Be selective about who you sponsor and work with. Some people aren’t cut out to do this type of business (or any type of business).
# 28 The real success in network marketing comes from fast duplication. The real money happens when you find others on your team who go out and build a business of their own, with or without your help!
# 29 Build the right skills so you can go faster. Work on your skills. You get paid based upon the value you bring to the marketplace. Increase your value and you will make more money in your business.
# 30 Facebook is a support tool for our belly-to-belly marketing. Utilize Facebook to support your offline marketing efforts, not as your primary strategy.
# 31 We discourage our family from doing advertising, setting up a booth at a trade show, or doing any kind of Internet marketing. Have everyone on your team start with their warm market first and then expand from there. That is the simplest way to do things.
# 32 Building in the “cold market” with complete strangers is costly and slow. It’s so much easier to start with people you know, who you already have a relationship with, than it is to recruit a complete stranger.
# 33 I truly feel that in the next few years, we’re all going to be forced to go toward selling product first. Most people have been pitched for so many business opportunities that they aren’t even willing to look at another one. Leading with the products is an easy way in. Most people like to buy, but most people hate to sell.
# 34 Fast growth kills more than slow growth. What grows fast dies fast. Steady pace wins the race.
# 35 Give something away. Give away a free product sample if you want to find more customers.
# 36 Don’t push yourself on people. The best thing to do is be interested in them. Don’t act like the high pressure used car salesman. Be a network marketing professional. Act like a lamb if you want to sell like a lion.
# 37 You have to have a follow-up system. Keep track of everyone you speak with. The money is in the follow up. Keep a list of everyone you EVER talk to about the products or business. Stay in touch with everyone on your list at least once every 90 days.
# 38 Sometimes it takes months or even years before these leads come to fruition. Some of your best prospects will take 2-5 YEARS or longer to sponsor into your business. Never give up on a good person. Never wait for someone either. Stay in touch but keep talking to new people.
# 39 If you focus more on people than you do your compensation plan or your product, you will be unusually successful in this industry. Serve others. Show others that you care. Focus on helping others get what they want.
# 40 Every new person that I brought into my business had a warm market and a circle of influence. Remember that everyone you sponsor knows at least 200 to 500 people. Make a friend and meet their friends!
# 41 I know my personal wall is not the place to promote my business. When you contact people about the business, do it through private messaging.
# 42 I don’t talk about me. I find out what they want so I can help them get it. Take your eyes off yourself and focus on helping others get what they want.
# 43 You have to take responsibility for being a top producer. There is no such thing as a successful victim. You must man up or woman up and take 100% responsibility for your business.
# 44 It’s a numbers game until you find the leaders and then you tell the leaders, it’s a numbers game until you find the leaders. Your goal is to find your 3-5 leaders as quickly as possible and then to help each of them do the same thing. Keep repeating that process over and over in depth.
# 45 It begins and ends with you. You are the X factor in your success. The buck stops with you.
# 46 Fast success stories always have a story behind the story. When you see someone achieve success quickly there is usually more to the story that you don’t know about. Many “fast success stories” have spent many, many years in the industry and already have a large following.
# 47 People who want the most handholding historically do the least and are the biggest pain in the butt. Your best leaders won’t need your help. They are leaders and doers and they will figure it out on their own.
# 48 Don’t nurture too much. Help them build. People quit because there’s no money in nurturing alone. You only get paid to create volume and help others do the same. You don’t get paid to babysit your team members.
# 49 The more you coddle people, the less they produce. Make each person on your team take responsibility for their own success. Don’t do anything for anyone that they should do for themselves.
# 50 Relating to people and making sales is not easy. Work on your people skills. Have empathy. Be able to see things from the other person’s perspective.
# 51 Sales is not easy. That’s why few people are entrepreneurs. There is a selling element in this business. If nothing else you must be able to sell yourself.
# 52 Define your ideal person then present yourself in a way that will attract them. Pick a niche market. Pick a segment or group of people that you want to focus on and then market to them exclusively.
# 53 No one is going to follow if you’re not leading. Lead by example at all times. Lead from the front. Set the pace for your team! Inspire people by your actions, not your words.
# 54 This business is appropriate for some people and not for others. Not everyone is cut out to be an entrepreneur or network marketer.
# 55 My advice would be to relax and stop being in such a hurry. Be calm, cool and collected. Don’t use hype or high pressure.
# 57 People buy you and your leadership, not always the company. People join people, not businesses. Make sure you are a person worth joining. Enough said!
# 58 A huge mistake many make is getting too comfortable with their sponsor, mentor or leader and no longer valuing their worth. Don’t take your sponsor for granted, ever. No one is perfect.
# 59 Testimonials attract people. Use testimonials in your marketing and social media strategy.
# 60 Sometimes we want it more for people than they want it for themselves. You can’t drag anyone across the finish line. Support everyone, but work with the willing.
I really enjoyed the book. I thought the tips they provided were rock solid, but my favorite part of the book was the success stories. They had several chapters where they interviewed successful distributors and found out how they built their network marketing or direct sales business on Facebook. There were some real golden nuggets in those stories.
About the Book
Network marketing for Facebook: Proven Social Media Techniques for Direct Sales and MLM Success was published on December 4, 2014 by Create Space. The ISBN is 978-1502328168. It comes in soft-cover and Kindle format. It is available anywhere books are sold. As of April 2015 it has 80 reviews on Amazon with an average 4.8 star rating. The paperback version sells for $12.24.
Buy the Book
In conclusion, Network Marketing for Facebook by Jim Lupkin and Brian Carter is a wonderful book for anyone trying to build their network marketing business using social media. It is fun to read, well written, easy to read and well organized. It’s also loaded with great tips. Best of all, it has many interviews with successful distributors who built their business on Facebook. Overall, I give the book an 8 of 10. If you haven’t read it yet, you should.
What are your thoughts? What is your favorite quote that I mentioned above? What did you like or dislike about the book? How would you rate the book? Leave a comment below to let me know what you think. I look forward to hearing from you.