I recently read the book Network Marketing for Facebook: Proven Social Media Techniques for Direct Sales and MLM Success by Jim Lupkin and Brian Carter. I have to tell you that I really, really enjoyed the book. Overall, I give it an 8 of 10 and consider it a must read for any network marketer trying to increase their Facebook presence.
What I want to do in the rest of this post is share some of my favorite quotes from the book. Each quote is in bold and italics. After each quote I will provide my own two cents on the subject. The quotes are listed in no particular order. Enjoy.
Quotes from Network Marketing for Facebook
# 1: You will never run out of people to talk to about your business.
There are more than one billion users on Facebook. Even if you just have 500 friends on Facebook and each of them has 500 friends, that is 250,000 potential prospects for your network marketing business.
# 2: I learned that traditional paid advertising is not as effective as building trusted online relationships.
Working through your warm market on Facebook is much better than doing paid ads. It’s easier to sponsor someone you know than sponsor a complete stranger.
# 3: Building relationships is your only way to success in network marketing.
This is a relationship business. The money is in the relationships. Long-term relationships equal long-term money. People might initially join for the money, but they stay for the relationship.
# 4: When you use Facebook as the lone strategy, it will fail you.
Facebook should not be your primary business building strategy. It should simply supplement what you are doing offline.
# 5: Once they’re ready to join or buy, stop talking!
Once your prospect is interested in signing up as a distributor or becoming a customer, stop talking and sign them up. You don’t want to say too much and talk them out of the business.
# 6: No matter how many friends you have on Facebook, nothing deepens a relationship like being with them in person.
Nothing will ever beat a face to face conversation. Even though it’s time consuming, this is the most effective way to sponsor someone.
# 7: Successful network marketing companies are customer-centric. They prioritize acquiring customers, not recruiting distributors.
Good businesses are product focused. If the products don’t make sense neither will the business. Lead with the products and everything else should fall into place.
# 8: Your team’s best distributors start as the most passionate customers.
Your happy customers will normally become your most loyal and most successful distributors, in due time. People who join for the business side of things typically normally quit in less than 90-days, but people who love the products stick around much longer, order more frequently, and order much more.
# 9: Rejection is the top reason people struggle with sales.
You have to learn how to deal with rejection and not take it personally if you hope to succeed in network marketing or direct sales. When people tell you no, they are simply saying no to what you are offering them. Don’t take it personally. Plus, a “NO” today does not mean “NO” forever.
# 10: On average, you will enroll one new distributor for every twenty people who look at your opportunity. For customers, it might be one out of every five who try a sample.
Using these numbers it just makes more sense to lead with the products than to lead with the business. You can contact fewer people and get the same results.
# 11: People often buy products for emotional reasons.
Human beings are emotional creatures. We make emotional decisions and then justify it with logic. Appeal to people’s emotions whenever possible and you will sponsor more distributors and customers into the business.
# 12: The most engaging kind of Facebook content is pictures.
Post pictures on Facebook of your lifestyle, of you using the products, you with your team members, etc. That is the type of content that people will typically engage in.
# 13: Post at 8pm in your time zone if it’s a weekday.
Facebook is busiest during the evenings, after people get home from work and eat dinner. That is the best time to post your updates on Facebook.
# 14: Talking about the sample is four times more effective than talking about money.
Lead with the products. It just makes sense. Offer a free sample of your product to interested prospects. Most people hate to sell, but everyone likes to buy stuff.
# 15: Reach out to all of your existing friends before adding new ones.
Most people have anywhere from 200 to 1,000 friends on Facebook. Contact them first before you go out and try to meet a bunch of new people.
# 16: It’s easier and smarter to talk to your friends first.
Start with the people you know and then get into their sphere of influence as quickly as possible. Do that and you will NEVER run out of prospects.
# 17: You should have a numbers driven mind-set.
The numbers never lie. Find out your conversion rates and work the numbers. The law of averages will always work out in your favor. So will the law of large numbers.
# 18: You can spend hours and get nowhere, so before we go on Facebook, we get specific about our goals and plans first.
Make sure you have a game-plan before you login to Facebook so you can work smart and not waste your time. It’s very easy to waste 2-3 hours on Facebook and not accomplish anything productive.
# 19: The best strategy for using Facebook appropriately for network marketing is to look for friends of friends.
Most of your friends on Facebook have anywhere from 200 to 1,000 friends, so you have a never ending list of prospects on Facebook.
# 20: The right approach is to build a relationship with them first and make friends before you introduce them to an opportunity.
Don’t just pitch strangers on your products or business opportunity. Build some rapport so you have a friendship first.
# 21: Remember to be yourself and be honestly interested in people.
People don’t care how much you know until they know how much you care. Show a genuine interest in others and try to think of things from their perspective.
# 22: If you make a good friend you can get a team of 1000 people out of one person. Get the quality person.
Look for people who are respected by their peers, friends and family. Look for people with a large sphere of influence. These will be your best prospects.
# 23: Get into the habit of staying in touch with other leaders.
Build friendships and strategic relationships with top earners from other companies. Don’t worry about recruiting them right now. Just build a legitimate friendship and let nature take its course.
# 24: You don’t have to push people to start with you.
It’s not your job to pressure or convince anyone to work with you. Your job is to sift and sort through people to find the willing.
# 25: Stay the course and stay focused.
Good things take time. Focus on one thing until successful. Don’t try to do too many things at once.
# 26: The number of people we personally sponsored that gave us 95 percent of our team is six. We’ve sponsored close to 300 people, but we had to speak to thousands of people. So find a few hundred then focus on the serious ones.
You have to go through a lot of dirt to find the gold. Most people you sponsor will do very little, if anything at all. However, you only need a few serious people to make a large income in network marketing.
# 27: Don’t sponsor everybody.
Be selective about who you sponsor and work with. Some people aren’t cut out to do this type of business (or any type of business).
# 28: The real success in network marketing comes from fast duplication.
The real money happens when you find others on your team who go out and build a business of their own, with or without your help! This business is about a lot of people doing a little bit, not one person doing a lot.
# 29: Build the right skills so you can go faster.
Work on your skills. You get paid based upon the value you bring to the marketplace. Increase your value and you will make more money in your business.
# 30: Facebook is a support tool for our belly-to-belly marketing.
Utilize Facebook to support your offline marketing efforts, not as your primary strategy.
# 31: We discourage our family from doing advertising, setting up a booth at a trade show, or doing any kind of Internet marketing.
Have everyone on your team start with their warm market first and then expand from there. That is the simplest way to do things.
# 32: Building in the “cold market” with complete strangers is costly and slow.
It’s so much easier to start with people you know, who you already have a relationship with, than it is to recruit a complete stranger.
# 33: I truly feel that in the next few years, we’re all going to be forced to go toward selling product first.
Most people have been pitched for so many business opportunities that they aren’t even willing to look at another one. Leading with the products is an easy way in. Most people like to buy, but most people hate to sell.
# 34: Fast growth kills more than slow growth.
What grows fast dies fast. Steady pace wins the race. What you want is steady growth, month after month.
# 35: Give something away.
Give away a free product sample if you want to find more customers. What you give, you get back many times over.
# 36: Don’t push yourself on people. The best thing to do is be interested in them.
Don’t act like the high pressure used car salesman. Be a network marketing professional. Act like a lamb if you want to sell like a lion. Never use pressure or hype.
# 37: You have to have a follow-up system. Keep track of everyone you speak with.
The money is in the follow up. Keep a list of everyone you EVER talk to about the products or business. Stay in touch with everyone on your list at least once every 90 days until they buy or die.
# 38: Sometimes it takes months or even years before these leads come to fruition.
Some of your best prospects will take 2-5 YEARS or longer to sponsor into your business. Never give up on a good person. Never wait for someone either. Stay in touch with everyone, but keep talking to new people.
# 39: If you focus more on people than you do your compensation plan or your product, you will be unusually successful in this industry.
Serve others. Show others that you care. Focus on helping others get what they want. That is the quickest way to get what you want.
# 40: Every new person that I brought into my business had a warm market and a circle of influence.
Remember that everyone you sponsor knows at least 200 to 500 people. Make a friend and meet their friends!
# 41: I know my personal wall is not the place to promote my business.
When you contact people about the business, do it through private messaging.
# 42: I don’t talk about me. I find out what they want so I can help them get it.
Take your eyes off yourself and focus on helping others get what they want. It’s true, if you help others get what they want, you will naturally get what you want.
# 43: You have to take responsibility for being a top producer.
There is no such thing as a successful victim. You must man up or woman up and take 100% responsibility for your business.
# 44: It’s a numbers game until you find the leaders and then you tell the leaders, it’s a numbers game until you find the leaders.
Your goal is to find your 3-5 leaders as quickly as possible and then to help each of them do the same thing. Keep repeating that process over and over in depth.
# 45: It begins and ends with you.
You are the X factor in your success. The buck stops with you.
# 46: Fast success stories always have a story behind the story.
When you see someone achieve success quickly there is usually more to the story that you don’t know about. Many “fast success stories” have spent many, many years in the industry and have gone through their years of failure before having their big breakthrough.
# 47: People who want the most hand holding historically do the least and are the biggest pain in the butt.
Your best leaders won’t need your help. They are leaders and doers and they will figure it out on their own. They will build it with or without you.
# 48: Don’t nurture too much. Help them build. People quit because there’s no money in nurturing alone.
You only get paid to create volume and help others do the same. You don’t get paid to babysit your team members.
# 49: The more you coddle people, the less they produce.
Make each person on your team take responsibility for their own success. Don’t do anything for anyone that they should do for themselves.
# 50: Relating to people and making sales is not easy.
Work on your people skills. Have empathy. Be able to see things from the other person’s point of view. This business is a people business. Rather than being a product expert, become a people expert.
# 51: Sales is not easy. That’s why few people are entrepreneurs.
Not everyone is cut out to be a network marketer or entrepreneur, and that is perfectly okay. To succeed, you must learn how to sell yourself. You must work on your people skills and personal development.
# 52: Define your ideal person then present yourself in a way that will attract them.
Focus on a target market whenever possible. Determine your ideal prospect and focus your time, money and energy on attracting those people into your business.
# 53: No one is going to follow if you’re not leading.
Everyone wants to follow a leader. Set the pace for your team. Lead from the front. Inspire people by your own personal example. Be the hardest working, most committed person on your team.
# 54: This business is appropriate for some people and not for others.
Not everyone is cut out for network marketing. That’s okay. To each their own. You’re only looking for a few good people to build a big team. Share it with everyone and let people decide for themselves is this is a good fit for them.
# 55: My advice would be to relax and stop being in such a hurry.
Be calm, cool and collected. Act like a lamb and sell like a lion. Have contained, controlled enthusiasm.
# 56: Completely learn the party plan platform and the company before relying solely on Internet marketing.
Network marketing is traditionally a warm market business. Before you dive too deep into the cold marketing recruiting strategies, start with the people you know.
# 57: People buy you and your leadership, not always the company.
People join people, not businesses. Make sure you are someone worth joining. If no one is joining you, look yourself in the mirror. That is the problem and that is also the solution.
# 58: A huge mistake many make is getting too comfortable with their sponsor, mentor or leader and no longer valuing their worth.
Don’t take your sponsor for granted, ever. If your sponsor is still in the business, and hasn’t quit yet, consider yourself lucky. If you have a sponsor who is helpful, be grateful and do not take them for granted.
# 59: Testimonials attract people.
Use testimonials in your marketing and social media strategy whenever possible. People might not believe what you say, but they will believe the testimonial of a happy customer.
# 60: Sometimes we want it more for people than they want it for themselves.
You can’t drag anyone across the finish line. Trust me, I’ve tried. Support everyone, but work with the willing.
What I Like Most About Network Marketing for Facebook
I really enjoyed Network Marketing for Facebook. I thought the tips they provided were rock solid, but my favorite part of the book was the success stories. They had several chapters where they interviewed successful distributors and found out how they built their network marketing or direct sales business on Facebook. There were some real golden nuggets in those stories.
About the Book
Network Marketing for Facebook: Proven Social Media Techniques for Direct Sales and MLM Success was published on December 4, 2014 by Create Space. The ISBN is 978-1502328168. It comes in soft-cover and Kindle format. It is available anywhere books are sold. As of April 2015 it has 80 reviews on Amazon with an average 4.8 star rating. The paperback version sells for $12.24.
In conclusion, Network Marketing for Facebook by Jim Lupkin and Brian Carter is a wonderful book for anyone trying to build their network marketing business using social media. It is fun to read, well written, easy to read and well organized. It’s also loaded with great tips. Best of all, it has many interviews with successful distributors who built their business on Facebook. Overall, I give the book an 8 of 10. If you haven’t read it yet, you should.
What are your thoughts? What is your favorite quote from Network Marketing for Facebook? What did you like or dislike about the book? How would you rate the book? Leave a comment below to let me know what you think. I look forward to hearing from you.
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
P.S. Learn how to grow a successful network marketing business. Secret tips, training, and practical ideas. Free training delivered by email.
8 thoughts on “Network Marketing for Facebook by Jim Lupkin and Brian Carter – Book Review”
One thing I wanted to mention is Facebook advertising has adapted and changed. Now is the time to utilize Facebook advertising as it has started learning about the friends of your friends and their friends, so on and so forth. When you develop a Facebook advertisement, the system will make sure that the people who truly fit in the category you are basing your ad on see it. If a friend of a friend of a friend has been looking at other network marketing items on Facebook, you can be sure your ad will be shown to them.
I personally like Facebook advertising for my military site, but haven’t had much luck using it for my MLM site.
One of the keys I learned in one of my Communications courses was the power of relationship building as well as how to effectively go about building those relationships. Finding common bonds and taking the time to really understand the other person goes a long way in showing that you are invested in them as a person and not just a wallet. In turn, you get loyalty and referrals that help the business grow.
When you can find common ground with someone it’s much easier to build the relationship.
Based off of your opinion as well as my own opinions I formed from the quotes, the book sounds fantastic. I will, along with other books you have shared, being checking this out. Awesome!!!
Yes, it’s a great book. I really enjoyed it. It’s very helpful for anyone looking to leverage Facebook for their business.
This does sound like a great book. I see all of these quotes being right on the mark. I believe a person could also use all these principles for network marketing on other social sites like Linkedin, Twitter, Pinterest and others. I believe one of the most important things we must always be cautious of is coming off as a spammer. We do need to just tell people, but not be pushy or obnoxious.
I am going to get this book. It sounds like one that would benefit me greatly. Thank you for the review of it Chuck.
Good points, Greg. You definitely don’t want to be a spammer, nor do you need to. It’s about providing value, being of service and attracting people to you. Social media lets you do that on a grand scale, if you do it properly.