Network Marketing for Dummies by Zig Ziglar: Book Review

In today’s article, I’d like to share my thoughts on the book Network Marketing for Dummies by Zig Ziglar. I’ll discuss what I learned, the key points, and share my thoughts about it.

Who is Zig Ziglar?

Zig Ziglar, born Hilary Hinton Ziglar in 1926, was a renowned American motivational speaker, author, and salesperson. Over the course of his prolific career, Ziglar became an influential figure in the self-help and personal development space. He authored numerous best-selling books, including See You at the Top, Over the Top, and the co-authored Network Marketing for Dummies.

Ziglar’s books, often characterized by his motivational and inspirational style, have had a profound impact on individuals seeking personal and professional growth. His teachings revolved around the importance of positive thinking, setting goals, and building meaningful relationships, making him a beloved figure in the world of motivation and success.

Zig Ziglar’s professional journey began in sales, and he later transitioned into a successful career as a motivational speaker. He traveled extensively, delivering speeches that combined humor, wisdom, and practical advice.

Ziglar’s genuine and relatable approach resonated with audiences, earning him a reputation as a charismatic and effective communicator. He continued to inspire and motivate people until his passing in November 2012. Zig Ziglar’s legacy endures through his timeless teachings, impacting countless individuals who have sought guidance in their personal and professional lives.

network marketing for dummies book review

Network Marketing for Dummies Overview

Network Marketing for Dummies by Zig Ziglar is a comprehensive guide that demystifies the world of network marketing, making it accessible to individuals of all backgrounds. Zig Ziglar, a renowned motivational speaker and author, brings his expertise to this book, offering practical insights and strategies for success in the network marketing industry.

The book covers fundamental concepts, such as building and expanding a network, creating effective marketing strategies, and developing the essential skills needed to thrive in this business model.

Ziglar breaks down the complexities of network marketing into easily digestible chapters, providing readers with actionable steps and real-world examples. From understanding the importance of building genuine relationships to leveraging technology for effective communication, the book equips readers with the tools necessary to navigate the competitive landscape of network marketing.

With Ziglar’s signature motivational style, the book not only imparts practical knowledge but also inspires individuals to embrace the opportunities that network marketing offers for personal and financial growth.

Whether you are a beginner looking to enter the world of network marketing or an experienced marketer seeking to enhance your skills, Network Marketing for Dummies serves as a valuable resource. Zig Ziglar’s decades of experience and motivational wisdom shine through, making this book a go-to guide for anyone aspiring to succeed in the dynamic and evolving field of network marketing.

Key Points from the Book

Network Marketing for Dummies by Zig Ziglar covers several key points that are essential for success in the network marketing industry. Here are some key takeaways from the book:

  1. Building Genuine Relationships: Ziglar emphasizes the importance of building authentic and lasting relationships in network marketing. He highlights that trust and rapport are critical components for success in this industry.
  2. Effective Communication: The book delves into the art of effective communication within network marketing. Ziglar provides insights into how to communicate your message persuasively and connect with your audience on a personal level.
  3. Creating a Strong Network: Ziglar guides readers on how to build and expand their network strategically. He discusses the significance of identifying potential leads, cultivating relationships, and leveraging existing connections to create a robust network.
  4. Marketing Strategies: The book explores various marketing strategies tailored to the network marketing model. From traditional approaches to utilizing digital platforms, Ziglar provides a comprehensive overview of effective marketing techniques.
  5. Personal Development: Zig emphasizes the role of personal development in network marketing success. He encourages readers to continuously improve their skills, mindset, and knowledge to stay competitive in the dynamic business environment.
  6. Overcoming Challenges: Ziglar addresses common challenges faced in network marketing and provides practical advice on how to overcome them. This includes handling rejection, navigating competition, and staying motivated during tough times.
  7. Leveraging Technology: The book acknowledges the role of technology in modern network marketing. Ziglar discusses how to effectively use digital tools and platforms to enhance communication, reach a wider audience, and streamline business processes.
  8. Goal Setting: He underscores the importance of setting clear and achievable goals. He provides guidance on how to set goals that align with personal and professional aspirations and outlines the steps to work towards them systematically.

Overall, Network Marketing for Dummies serves as a comprehensive guide that not only equips readers with practical strategies but also instills a motivational mindset necessary for success in the challenging yet rewarding field of network marketing.

My Thoughts About Network Marketing for Dummies

My favorite things about the book were the “tips” and golden nuggets shared by successful distributors. The book has a bunch of stories and interviews with successful network marketers and what they did to be successful. They talked about what worked, what didn’t work, and what they recommend people do. That is probably the most valuable information in the book.

The little “tips” and “landmines” were good, because you can skim through the book and pick up on some good tips rather quickly.

My biggest gripe with the book is that it is written more like a manual. It is pretty boring and doesn’t include a lot of good success stories or pictures. In addition, it’s a beast with more than 400+ pages.

Overall, I give it a 6 of 10. I think you would be much better off reading Your First Year in Network Marketing by Mark Yarnell or The 45-Second Presentation by Don Failla. I believe these books would be more beneficial to new network marketers.

The book was first published in 2001 by the “For Dummies” publishing company. It features 408-pages. It can be purchased anywhere books are sold. On Amazon it averages a 4 of 5 stars review and has 25 customer reviews.


In conclusion, Network Marketing for Dummies by Zig Ziglar is a training manual for new network marketers. It’s part of the “For Dummies” series of books and is available anywhere books are sold. While it is not in my top 10 MLM Books of all time, it’s still a good read for new people who are inexperienced with the industry. You can order a copy here. 

On a side note, if you’ve ever read Network Marketing for Dummies by Zig Ziglar, I would love to hear from you. Please tell us what you liked or disliked about the book. Just leave a comment below to share your thoughts. Thanks.

Suggested Reading
  1. Top MLM Books of All Time
  2. Top MLM Mentors
  3. Best MLM Companies
  4. My System for Building My MLM Business
  5. Recruit Up in MLM 
chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

Suggested Resources:
  • The # 1 Home Business for 2024 & Beyond! Weekly Pay. Free websites and marketing system. Free to join. 15 ways to earn. Turnkey online business.  Learn more.
  • Request 200 Free MLM Leads. I'm giving away 200 free MLM Leads and my secret texting scripts, for a limited time. Claim yours now.
  • Buy and Sell Advertising Online. Make money buying and selling ads. Get the details. 

6 thoughts on “Network Marketing for Dummies by Zig Ziglar: Book Review”

  1. I am a big fan of Zig Ziglar and the [what ever] for dummies books. They are always good, and I feel like they are usually written on my level. I have to say that I like the fact that the books do not usually include a bunch of success stories. I feel that everyone has a different experience, and success stories are just filler. I am glad that this book (and the other ‘dummy’ books) read more like manuals. I just want the facts, and then I would like to write my own success story.

  2. I actually had read Zig Ziglar’s book MLM for Dummies (Network Marketing for Dummies) not too long ago. I agree that if someone has network marketing experience, this book may be a little more basic than what that person is looking for in a resource. I did find it interesting, however, because my only ‘real’ forays into network marketing were years ago before I even knew what the term meant. I enjoyed learning about the MLM industry through this book. Your site, however, has also given me a wealth of information, and it has all been right at my fingertips. Thank you!

  3. As a person who is seriously considering finding a network marketing opportunity that is right for me (and where I live: Puerto Rico), I believe I will be purchasing this book. Zig Ziglar has always been a huge idol of mine. When I worked in sales for Pacesetter windows and doors in Omaha, Nebraska, I found myself consistently listening to Zig Ziglar tapes and videos. I also found that when I was, I was always at the top of the leader-boards in sales and income.

    Zig showed me techniques I had never considered. He gave me that outlook that no matter what I was selling, if the person liked me, they would buy. It is true, if an Eskimo likes you they will buy a block of ice from you.

    At first I felt dejected that you didn’t feel this book was up to Zig’s best, but that will not stop me. I will find the best he has to give in this book written especially for me–a dummy. Can I get a laugh?

    Great post.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The # 1 MLM Company for 2024. Join for free. Secure your position in my power leg.