Today, I want to share my system for building my MLM Business. This might just be the most important article on this blog, so please study it, bookmark this page, and share it with your team members.
Almost every day, I have people ask me what I use for a system to grow my network marketing business. I figured I would spend a few hours and write a detailed blog post about it, so you have a better understanding of what I do.
Keep in mind this system is constantly refined, tweaked, and improved. It’s NOT the same system I used when I first started my business. It’s not the same system I used last year. It has evolved through real-world experience and trial and error over the past 21+ years.
My system is VERY different from most network marketers. I am a student of Mark Yarnell (now deceased). The most important thing I learned from him was that every successful network marketer builds their business their own unique way. They rarely follow the company’s system or do exactly what their upline does. Successful reps leverage their own natural talents and abilities.
That’s the mindset I have about building my own network marketing business: I build it in a way that works for me. My way might not work for you. That’s okay. Your job is to figure out what DOES work for you and then focus on that! In addition, your job is to help your serious team members figure out what works for them, so they can be successful in the business.
If nothing else, this post will give you some ideas you can refine and tweak to match your personality, skills, and goals.
My Mindset About My MLM Business
Before I go into the step-by-step details of what I do on a daily basis, I will give you a brief overview of how I THINK about my network marketing business. Here are some things you should know upfront:
- I am an entrepreneur first, a marketer second, and a network marketer third (please take note of that).
- My MLM Income is and always will be just ONE INCOME STREAM of many in my business.
- I build my business 100% online.
- I only talk to people who contact me first; I don’t call or contact anyone.
- I don’t chase people, bug people, pressure people, prospect people, or cold call people.
- I refuse to use hype, hard-selling, deception, or pressure.
- I don’t do home parties, I don’t do meetings, I don’t do three-way calls, and I don’t meet people face-to-face.
- I have multiple streams of income (about 3-5 really good streams) and about 30 income streams total (however, I only promote one MLM Company).
- I make money whether people join my network marketing team or not because I promote a variety of affiliate products and services, in addition to my MLM Company.
- My blog is my HUB of operations, my base camp.
- I focus 100% of my time, money, and energy on building my email list (my real asset).
- I spend about three hours per day doing everything I need to do to grow my business.
THE PURPOSE OF MY BLOG IS TO BUILD MY EMAIL LIST. MY EMAIL LIST IS MY REAL BUSINESS.
I put that in caps lock and bold to emphasize a point. Please read it again so it sinks in.
I build an email list. Next, I focus on building a relationship with that list. And then I monetize my email list by offering different products, services, or opportunities my subscribers might be interested in. That is my business system in a nut-shell. I learned this concept from Mike Dillard. It’s known as a You, INC. business.
Once again, these are the key attributes of my business and system. What I want to do in the rest of the article is give you the details of how I do everything and how it all works. Let’s get started.
My System for Building My MLM Business
First off, nothing was handed to me. I failed miserably in our industry for many YEARS, more than a decade of struggle. I tried just about everything you can think of. I paid my dues and learned everything from the School of Hard Knocks. My journey was not fast, free, or easy.
My system starts with my blog. You could say that my blog is my ONLINE BUSINESS LOCATION or HUB of Operations.
Initially, I started a MLM Website in October 2010 with SiteBuildIt. I grew that website into a 2,000-page website, but got penalized by Google for some Black Hat SEO things I tried. My traffic disappeared overnight.
As a result, I shut down my blog and started over. I launched this blog in April 2013. The blog you are looking at right now is my base-camp! It’s where people first meet me. It’s my store front. It’s where I add people to my email list. It’s where I sell affiliate products and meet prospects for my MLM Company.
I create LOTS of high quality content and use attraction marketing to grow my business. People find my content all over the internet on Google, blogs, forums, YouTube, Twitter, Facebook, LinkedIn, podcasts, paid ads, etc. That content redirects them to this blog.
When people visit this blog, they get educated and inspired. As a result, some visitors join my email list. Others join my opportunity. Some people purchase training products I recommend or services I offer. This provides me with multiple streams of income.
I just churn out high quality content, invest money in ads, and send as many people as possible to my blog.
My Daily Routine
Everyone has a daily routine. Your daily routine will make you or break you in this business. When it comes to network marketing, you must have the self-discipline to set a daily routine focused on income producing activities, and then you must take massive, consistent action.
Here is what I do on a daily basis Monday thru Friday to grow my business:
_____ Mail 10-20 postcards
_____ Post on Facebook (story, timeline, reel)
_____ Update My Team’s Facebook group
_____ Edit one old blog post daily
_____ Send an email to my list
_____ Publish one piece of new content daily (video, podcast, Power Point, article, or blog post)
_____ Monitor and place ads
This takes me about 2.5 hours per day to do, on average.
I have refined my daily routine many times throughout the past 21+ years, as my business grew and evolved. I found some things worked well for me and other things didn’t work. I am always tweaking and improving what I do. I’m sure my current daily routine will evolve and change over the next 12-months.
Connecting with My Email List
I email my list daily, five to six times per week. I sent out helpful tips and nuggets to train network marketers. My emails are designed to teach, provide value, and help people.
Yes, I have offers intertwined in my emails from time-to-time, but 95% or more of my content is valuable “how to” information. You can subscribe to my free boot camp here if you want to receive my emails.
Once again, the purpose of my blog is to build my email list. My goal with my blog is simply to add 10 to 20 new email subscribers to my list every day. If I do that, everything else will fall in place.
My email list is my most valuable business asset. My goal in business is to cultivate a STRONG relationship with my email list so they like, know, and trust me.
A small percentage of the people on my email list eventually partner up with me and join me in my MLM Team. But most do not. Either way, I make money, because a lot of people buy different affiliate products from me.
Talk about a win-win situation! I help people on my email list solve their problems, and I earn a commission for doing so.
My Income Streams
As I mentioned earlier, I have about 30 total income streams with this blog, and three rock solid income streams.
Here are some of my favorite income streams.
This is how I make money with my network marketing business. This is my entire business system in a nut-shell.
The Four-Step Process
If I had to break it down into simple steps it would be:
- Focus on building an email list.
- Build a relationship with my list, by communicating several times per week and providing value.
- Offer products and services that will benefit people on my email list, which provides me with multiple streams of income.
- Interact with people who reach out to me with questions, need help, or want to join my team.
Putting It All In Perspective
Before I end this post, I want to put things in perspective for a moment.
First and foremost, my success was not instantaneous. I worked full-time almost THREE YEARS before I started making ANY money. During those three years I worked 10-12 hours per day, six to seven days per week!
My goal is not to scare you and tell you that you will have to work that hard to achieve what I have done; HOWEVER, I want you to know that BLOGGING, or building your MLM Business online, requires HARD WORK, PERSISTENCE, and PATIENCE.
Rome was not built in one day. This is NOT the LOTTERY folks! If it was easy, everyone would do it. Almost every business I know of takes MINIMUM 18 to 24 months to get profitable. And many of these business owners have hundreds of thousands of dollars invested in their business.
You don’t sign up or get started and just start making a tsunami of cash. You must take the time and money to develop your specialized knowledge! I had to go through a steep learning curve, but I’m glad I did because now I have a very solid business and make money even while I sleep!
Furthermore, my way is not the only way, or even the best way, to build a successful network marketing business. One of my mentors had more than one million people join his team and he didn’t use the internet at all! Chew on that.
When it comes to a system, you need something that works for you and something you can use in your team. I have a different system for my team, but I encourage everyone to come up with their own system.
Furthermore, I realize there are MANY different ways to build a successful network marketing business. Interview 100 top earners and you will find 100 different systems or methods.
Forcing everyone on your team to use the same system is idiotic, as I see it. We are all wired differently and have different personalities, skills, talents, and abilities. A good sponsor will help you develop a game-plan that works for you, not force you to do what they do.
I chose the online approach, and the system I use, for a strategic reason. First of all, I love writing and blogging. Next, I want multiple streams of income. I want people contacting me first, and I want leverage.
I wanted a system that would work for me 24/7, even while I slept or went away on vacation. I have no desire to sell people, chase people, bug my warm market, or prospect everyone I meet. I hate rejection, hype, and pressure, so I built a system that eliminates those things.
I also have no desire to go to meetings or meet with people face-to-face. I enjoy working in my pajamas from home and talking to people who contact me first. That is why I chose the MLM System I have now. And it works like hotcakes, FOR ME!
Could it work for you? Maybe. However, I think you would be much better off to come up with something that leverages your own talents and abilities.
If you have any questions about my system, you can send me an email to email@example.com.
Creating Your Own MLM System
If you want to succeed in network marketing, or any business for that matter, you need your own system. The system is the solution. You run the system and the system runs the business. There are many types of systems you could use or develop. Your system could be:
- Mailing Postcards
- Classified Ads
Essentially, you need the following four components for a system to work.
- A lead capture system
- A follow up system
- A way to generate traffic
- Multiple Streams of Income.
You need a lead capture page to generate leads. You need an auto-responder and pre-written email messages to follow up with your leads. You need a simple way to promote your capture page so you can can get a steady stream of leads (this is where most people struggle). Finally, you need a few income streams to promote, in addition to your MLM Company.
By all means, if you are a newbie, start out with what your company offers you. Learn the basics and then develop something that aligns with your skills, time, budget, and goals.
In conclusion, this is an overview of my system for building my MLM Business. What are your thoughts about my system for building my MLM business? What type of system do you use to grow your MLM Business? Leave a comment below to share your thoughts. I look forward to hearing from you. Have a great day!
Other Posts You Might Enjoy:
- Work with Your Warm Market
- Best Recruiting Books
- LinkedIn Recruiting Scripts
- The Best Marketing System
- The E-Myth Revisited Review
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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