My System for Building My MLM Business

Today, I want to talk about my system for building my MLM Business.

This might be one of the most important posts on this blog, so please study it and bookmark it.

Almost every day, I have people ask me what I use for a system to grow my network marketing business.

I figured I would spend a couple of hours and write a post about it, so you have a better understanding of what I do.

My system is VERY different than most network marketers.

I am a student of Mark Yarnell (now deceased).  The most important thing I learned from him was that every successful distributor builds their business their own way.  They rarely follow the company’s system or do what their upline does.  Instead, they leverage their own natural talents and abilities.

That’s the mindset I have about building my own business: build it in a way that works for me.

Before I go into the step-by-step details of what I do on a daily basis, I will give you a brief overview of how I THINK about my business.

Here are some things you should know.

  • I am an entrepreneur first, a blogger second and a network marketer third (please take note of that)
  • My MLM Income is and always will be just ONE INCOME STREAM of many in my business
  • I only talk to people who contact me first; I don’t call anyone; people call me
  • I don’t chase people, bug people, pressure people, prospect people or cold call people
  • I refuse to use hype or pressure or try to convince or sell anyone
  • I don’t do home parties, I don’t drive to meetings, and I don’t meet people face-to-face
  • I have multiple streams of income (about 5-10 really good streams) and about 30 income streams total
  • I can make money whether people join my network marketing team or not because I promote a variety of products, in addition to my MLM Company
  • My blog is my HUB of operations, my base camp
  • I focus ALL of my time on building a list (online and offline)
  • I only spend about two to threehours a day doing everything I need to do to grow my business


magnetic sponsoring

This is the book that taught me the system I use to build my business.

I put that in caps lock and bold to emphasize a point.

Please read it again.

I build a list.

Then I focus on building a relationship with that list.

And then I monetize my list.

That is my business in a nut-shell.

*** Thanks for teaching me that valuable lesson Mike Dillard.

Once again, these are the key attributes of my business and system.

What I want to do in the rest of the post is give you the details of how I do everything and how it all works.

Let’s get started.

Everything starts with my blog.

You could say that my blog is my BUSINESS LOCATION or HUB of Operations.

Initially, I started a MLM Website in October 2010.

I grew it into a 2,000 page website, but then had a change of heart and wanted to have a blog instead of a website.

I wanted a blog so I could have an interactive community of network marketers.

I started blogging in April 2013.

my system for building my MLM businessThis blog you are looking at right now is my base-camp!

It’s where people first meet me.

It’s where I add people to my list.

It’s where I sell affiliate products and meet prospects for my MLM Company.

Here is what I do on a daily basis Monday thru Friday to grow my business (this is off my daily “to-do” checklist):

  • Publish a new blog post (2 to 3 times per week)
  • Revise or edit one old post
  • Approve and reply to comments
  • Fix broken links and approve plug-in updates
  • Share 2-3 posts in my Facebook group
  • Send 1-2 handwritten notes
  • Talk with 1-2 team members
  • Follow up with new prospects who call/emailed me

This takes me about two hours per day to do!

ewen chia

The best book I ever read about how to make money online.

I have refined my daily routine many times throughout the past six years as my business grew and evolved.  I found some things worked well for me and other things didn’t work.  I am always tweaking and improving what I do.

In addition, I email my list three times each week.

Every Monday I sent out my Monday Morning Mojo.  This email provides cutting edge tips, announcements, and business tools about the industry.

Every Wednesday I send out my Chuck’s MLM Weekly Wisdom. This is where I share what is and what isn’t working in my business and provide creative ideas to grow your business.

Every Friday I send out my Must Read Posts. This is an announcement of all the blog posts I published that week.

All of my emails are designed to teach, provide value and help people.  Yes, I have offers intertwined in my emails from time to time, but 95% of my content is valuable “how to” information.

*** You can subscribe to my free boot camp here if you want to receive these emails each week.***

Once again, the purpose of my blog is to build my list.

I have a large email subscriber list and an offline direct mail list.  

My goal with my blog is simply to add 10-30 new people to my list every day of the week.

My list is my most valuble business asset.

My goal in business is to cultivate a STRONG relationship with my list so they know me, like me and trust me.

I send out those three emails every week.

multiple streams of income

This book taught me the importance of multiple streams of income.

Every week.

They are designed to provide value, to share my knowledge and position me as an expert.

They get people to like me, know me, and trust me, and want to do business with me.

My emails also educate people about my MLM Company and share different affiliate products that I know will help people.

Many people on my lists eventually partner up with me and join me in my MLM Team.

But most do not.

Either way, I make money, because a lot of people buy different affiliate products from me.

*** Check out some of my favorite tools.***

Talk about a win-win!

Here are some of my income streams for my system and business:

  1. My MLM Company – Of course I want to build my primary MLM Company.  I am affiliated with a leading health and wellness company.  I realize it takes several YEARS to build a large MLM Income.  That’s why I have multiple streams of income.  Learn more.
  2. My Products – I’ve created a bunch of my own information products, such as eBooks and audio courses.  I sell these on my website.
  3. Affiliate Products – I promote products such as Elite Marketing Pro, some lead programs, Amazon affiliate products and some Clickbank products.  In all, I probably promote about 30 different affiliate programs.
  4. Coaching & Services – I offer paid coaching and website, SEO and online marketing services for my audience.

There you have it.

That is how I make money with my network marketing business.

This is my entire system in a nut-shell.

If I had to break it down into simple steps it would be:

  • Create new content daily
  • Build a list (online and offline)
  • Provide value and educate people on my list (and blog)
  • Generate multiple streams of income with my blog and list
  • Have people ask me to sponsor them into my MLM Team

Now, before I close this post out, I want to put things in perspective for a moment.

First and foremost, my success was not instantaneous.

mlm blogging profitsI worked full-time almost THREE YEARS before I started making ANY money.

During those three years I worked 10-12 hours per day, seven days per week!

My goal is not to scare you off and tell you that you will have to work that hard to achieve what I have done, HOWEVER, I want you to know that BLOGGING, or building your MLM Business, requires WORK, PERSISTENCE and PATIENCE.

Rome was not built in a day.

This is NOT the LOTTERY folks!  Almost every business that I know of takes at least 1-2 years to get profitable.  And many of these business owners have tens of thousands of dollars invested in their business.

You don’t sign up or get started and just start making cash.

You have to take the time and money to develop your specialized knowledge!

I had to go through a steep learning curve, but I’m glad that I did because now I have a very solid business and make money even while I sleep!

Furthermore, my way is not the only way, or even the best way, to build a successful network marketing business.

My sponsor has had more than one million people join his team and he didn’t use the computer at all!

Chew on that.

When it comes to a system, you need something that works for you and something you can use in your team.

guerilla mlmFurthermore, I realize there are MANY different ways to build a successful network marketing business.

Interview 100 top earners and you will find 100 different systems or methods.

Forcing everyone on your team to use the same system is idiotic as I see it.

We are all wired differently and have different talents and abilities.

A good sponsor will help you develop a game plan that works for you, not force you to do what he does. 

I chose the online approach, and the system I use, for a strategic reason.

First of all, I love writing and blogging.

Next, I want multiple streams of income.

In addition, I want people contacting me and I want leverage.

I wanted a system that would work for me 24/7, even while I slept.

I have no desire to sell people, chase people, bug my warm market, or prospect everyone I meet.

I hate rejection, hype and pressure, so I built a system that eliminates that.

I also have no desire to go to meetings or meet with people face to face.

I enjoy working in my pajamas from home and talking to people who call me first.

That is why I chose the system I have now.

And it works like hotcakes, FOR ME!

Could it work for you?


I think you would be much smarter off to come up with something that leverages your own talents and abilities.

If you have any questions about my system, you can give me a call at (352) 503-4816 eastern time, or you can send me a message.

What are your thoughts about my system for building my MLM business?

What type of system do you use to grow your MLM Business?

Leave a comment below to share your thoughts.

I look forward to hearing from you.

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15 thoughts on “My System for Building My MLM Business”

  1. 1st I don’t know Chuck personally, although I feel like I do. I have read some of his Kindle books and I have bought his Blogging Course (VERY GOOD in case you are wondering) and I have been on his list for a long time and enjoy reading his articles.

    I even looked at his primary MLM and believe it to be a very good company. But I have not joined. Why? You ask. His system. Although it is a very good system…for him. How many people can build a successful blog? I’d venture, not many. I DO like that he blogs and maybe I will do that someday myself.

    I have joined many mlm’s in the past and have failed, because I joined on hype. I feel that one needs a “System” that you can plug into to make this work.

    Chuck, do you have an article on your sponsor’s system. It must be very effective if he did it all offline.

    Anyway, I am not here to be critical of anyone and Chuck, I value your blog, emails and the articles that you write. Thank you and keep up the good work.

    1. Al,

      Thanks for the nice comment. I appreciate it.

      I believe that systems are overrated. Everyone in our industry is looking for a system that is the answer to their troubles. It does not exist.

      In 99.99% of the companies in our industry, this is the system they teach:

      1. Make a list of the people you know (100 to 500 names)
      2. Contact list
      3. Share business (event, video, one on one, webinar, etc.)
      4. Follow up & Collect a decision
      5. Repeat

      That is network marketing in a nutshell. That is the foundation of every system. Most people just aren’t willing to do those things.

      You can join any company and that is what they will teach you.

      No system will work for everyone. I believe in building a business in a way that works for you. We are all wired differently, so we have to find something that makes sense to us. I like writing, so that’s what I do.

      Even when someone tells you they have a magical system, it consists of nothing more than:

      1. Making list (either of people they know or generating leads online)
      2. Contacting list
      3. Showing presentation (webinar, video, call or live event)
      4. Following up and Collecting a decision

      I teach people on my team these steps, but let them decide how they will implement it.

      If you look at any successful rep in our industry you will discover two things. First off, they don’t follow their upline’s system and secondly their best people don’t follow their system.

      Just my two cents.

      For most people, the real solution is to develop the skills, not just find a system. Without skills and hustle, no system will work.

      With the right skills, any system will work.

      I hope that helps. Good luck in your business.

  2. What a great information sir, if we follow your system then we can achieve every destination of dreams. Bcoz only a practical person can show is the right way that how to succeed in life. Thanks a lot sir, for your inspiration and motivation.

    1. I would say Suresh that following this basic system Chuck put here is a great thing, but you should make it your own. If you use your own personality, you will hit all your desires and dreams.

      As Chuck said to you…Good luck with your endeavors, and may success land upon you.

  3. The fact that you have 5-10 really good streams of income and 40 total is incredible. I want to be like you when I grow up. No, but seriously I love the bullet list you shared about yourself and the fact that you don’t bully people into buying and that you let them come to you. A prime example of working smarter there. I also love the fact that you have created your own products to sell in order to generate additional income and leads.

  4. From what I have seen, your system seems to work well. It is great that you explained it here. Others can possibly duplicate it and do well. It is also great that you stated your way isn’t the only way. The biggest key is: you don’t have all your eggs in the same basket. by creating multiple income streams, if one stream is flowing slow, another will probably be doing good. Thanks for sharing.

      1. Yes, you are right about risk being one income stream.

        The best part about multiple streams is when one thing is in a dry valley, another stream is flooding.

        I learned that lesson long ago, and it amazes me that people risk everything on just one income stream.

        Again, thanks for sharing this because it can help the rest of us get some great ideas.

        1. To me, having just one income stream is very risky, even if you have a job with the government. There are just so many things out of your control. At a minimum, it helps to have two or three solid income streams. You could have some investments, a part-time job, royalties, residual income, whatever. Think outside the box and see what you can come up with. The more diversified and different the income streams the better. That’s how I see it anyway.

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