My System for Building My MLM Business

Today, I want to talk about my system for building my MLM Business.  This might be one of the most important posts on this blog, so please study it, bookmark this page, and share it with your team members.

Almost every day, I have people ask me what I use for a system to grow my network marketing business. I figured I would spend a few hours and write a blog post about it, so you have a better understanding of what I do.

Keep in mind this system is constantly refined, tweaked and improved. It’s NOT the same system I used when I first started my business. It has evolved through real-world experience and trial and error.

My system is VERY different from most network marketers. I am a student of Mark Yarnell (now deceased).  The most important thing I learned from him was that every successful network marketer builds their business their own way.

They rarely follow the company’s system or do exactly what their upline does. Successful reps leverage their own natural talents and abilities.

That’s the mindset I have about building my own network marketing business: I build it in a way that works for me.  My way might not work for you. That’s okay. Your job is to figure out what DOES work for you and then do that!

If nothing else, this post will give you some ideas you can refine and tweak to match your personality, skills and goals.

My Mindset About My Business

Before I go into the step-by-step details of what I do on a daily basis, I will give you a brief overview of how I THINK about my business.

my system for building my mlm businessHere are some things you should know upfront.

  • I am an entrepreneur first, a marketer second and a network marketer third (please take note of that)
  • My MLM Income is and always will be just ONE INCOME STREAM of many in my business
  • I build my business 100% online
  • I only talk to people who contact me first; I don’t call anyone; people call me
  • I don’t chase people, bug people, pressure people, prospect people or cold call people
  • I refuse to use hype or pressure or try to convince or hard-sell anyone
  • I don’t do home parties, I don’t do meetings, and I don’t meet people face-to-face
  • I have multiple streams of income (about 3-5 really good streams) and about 20 income streams total
  • I make money whether people join my network marketing team or not because I promote a variety of affiliate products and services, in addition to my MLM Company
  • My blog is my HUB of operations, my base camp
  • I focus ALL of my time, money and energy on building my email list (my real asset)
  • I only spend about four hours per day doing everything I need to do to grow my business


I put that in caps lock and bold to emphasize a point. Please read it again so it sinks in.

I build an email list. Then I focus on building a relationship with that list. And then I monetize my email list by offering different products or services they might be interested in. That is my business system in a nut-shell. I learned this concept from Mike Dillard. It’s known as a You, INC. business.

Once again, these are the key attributes of my business and system. What I want to do in the rest of the post is give you the details of how I do everything and how it all works.  Let’s get started.

My System for Building My MLM Business

Everything starts with my blog.  You could say that my blog is my BUSINESS LOCATION or HUB of Operations.

Initially, I started a MLM Website in October 2010 with Site Build It. I grew it into a 2,000-page website, but then had a change of heart and wanted to have a blog instead of a website.

I wanted a blog so I could have an interactive community of network marketers. I launched this blog in April 2013.

This blog you are looking at right now is my base-camp!  It’s where people first meet me. It’s where I add people to my email list. It’s where I sell affiliate products and meet prospects for my MLM Company.

My Daily Routine

Everyone has a daily routine.  Your daily routine will make you or break you in this business.  When it comes to network marketing, you need the discipline to set a daily routine focused on income producing activities, and then you must take massive consistent action.

Here is what I do on a daily basis Monday thru Friday to grow my business

  • Publish a new blog post (3 times per week)
  • Revise or edit one old post per day
  • Approve and reply to blog comments
  • Fix broken links and update plugins
  • Share 5-7 posts in my Facebook group
  • Send 5 handwritten notes
  • Talk with 3 team members
  • Follow up with new prospects who call/emailed me
  • Email my list every Tuesday and Friday
  • Monitor my pay-per-click campaigns
  • Leave 2-3 blog comments on other blogs
  • Look for additional places and ways to advertise and generate leads
  • Send out solo ad emails in safelists several times per week
  • Weekly training webinar for my team
  • Weekly opportunity call with team

This takes me about two to three hours per day to do, on average.

I have refined my daily routine many times throughout the past seven years as my business grew and evolved.  I found some things worked very well for me and other things didn’t work very well. I am always tweaking and improving what I do.

Connecting with My Email List

In addition, I email my list every Tuesday and Friday. I sent out a training tip, instructional video, and helpful article in each email.  All of my emails are designed to teach, provide value and help people.

Yes, I have offers intertwined in my emails from time-to-time, but 95% of my content is valuable “how to” information. You can subscribe to my free boot camp here if you want to receive my emails.

Once again, the purpose of my blog is to build my email list.  My goal with my blog is simply to add 50 to 100 new email subscribers to my list every single day.  If I do that, everything else will fall in place.

My email list is my most valuable business asset.  My goal in business is to cultivate a STRONG relationship with my email list so they know me, like me and trust me.

A small percentage of the people on my email list eventually partner up with me and join me in my MLM Team.  But most do not. Either way, I make money, because a lot of people buy different affiliate products from me.  Or, they hire me as a coach or purchase one of my services.

Talk about a win-win situation!  I help people on my email list solve their problems, and I earn a commission for doing so.

My Income Streams

As I mentioned earlier, I have about 20+ total income streams with this blog, and three to five good income streams.

Here are some of my most popular, in demand income streams.

  1. Services
  2. My MLM Company
  3. My Online Lead System
  4. Autoresponders
  5. Domains & Hosting
  6. Amazon Affiliate
  7. Solo Ads & Safelists

You can check out my best income streams on my resources page. Plus, here are some top MLM affiliate programs.

There you have it. That is how I make money with my network marketing business. This is my entire business system in a nut-shell.

The Four-Step Process

If I had to break it down into simple steps it would be:

  • Focus on building an email list
  • Build a relationship with my list, by communicating several times per week and providing value
  • Offer products and services that will benefit people on my email list, which provides me multiple streams of income
  • Interact with people who reach out to me with questions, need help, or want to join my team

Putting It All In Perspective

Now, before I close this post out, I want to put things in perspective for a moment.

First and foremost, my success was not instantaneous. I worked full-time almost THREE YEARS before I started making ANY money. During those three years I worked 10-12 hours per day, seven days per week!

My goal is not to scare you off and tell you that you will have to work that hard to achieve what I have done; HOWEVER, I want you to know that BLOGGING, or building your MLM Business online, requires HARD WORK, PERSISTENCE and PATIENCE.

Rome was not built in one day.  This is NOT the LOTTERY folks!  Almost every business that I know of takes at least 1-2 years to get profitable. And many of these business owners have tens of thousands of dollars invested in their business.

You don’t sign up or get started and just start making cash.  You have to take the time and money to develop your specialized knowledge!  I had to go through a steep learning curve, but I’m glad that I did because now I have a very solid business and make money even while I sleep!

Furthermore, my way is not the only way, or even the best way, to build a successful network marketing business.  My mentor had more than one million people join his team and he didn’t use the computer at all!  Chew on that.

When it comes to a system, you need something that works for you and something you can use in your team.  I have a different system for my team, but I encourage all of them to come up with their own system.

Furthermore, I realize there are MANY different ways to build a successful network marketing business.  Interview 100 top earners and you will find 100 different systems or methods.

Forcing everyone on your team to use the same system is idiotic, as I see it. We are all wired differently and have different talents and abilities.  A good sponsor will help you develop a game-plan that works for you, not force you to do what they do.  

I chose the online approach, and the system I use, for a strategic reason.  First of all, I love writing and blogging.  Next, I want multiple streams of income.  In addition, I want people contacting me and I want leverage.

I wanted a system that would work for me 24/7, even while I slept.  I have no desire to sell people, chase people, bug my warm market, or prospect everyone I meet.  I hate rejection, hype and pressure, so I built a system that eliminates that.

I also have no desire to go to meetings or meet with people face-to-face. I enjoy working in my pajamas from home and talking to people who contact me first. That is why I chose the system I have now.  And it works like hotcakes, FOR ME!

Could it work for you?  Maybe. I think you would be much better off to come up with something that leverages your own talents and abilities.

If you have any questions about my system, you can give me a call at (352) 503-4816 EST, or send me an email to

Final Thoughts

What are your thoughts about my system for building my MLM business?  What type of system do you use to grow your MLM Business?  Leave a comment below to share your thoughts.  I look forward to hearing from you.  Have a great day!

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17 thoughts on “My System for Building My MLM Business

  1. Thank you chuck,I just started network marketing two months ago and right now am just using cold marketing and online marketing… I am trying to build a Facebook page I know it will take time..but I am glad I started network marketing, thank you for sharing your system..

  2. 1st I don’t know Chuck personally, although I feel like I do. I have read some of his Kindle books and I have bought his Blogging Course (VERY GOOD in case you are wondering) and I have been on his list for a long time and enjoy reading his articles.

    I even looked at his primary MLM and believe it to be a very good company. But I have not joined. Why? You ask. His system. Although it is a very good system…for him. How many people can build a successful blog? I’d venture, not many. I DO like that he blogs and maybe I will do that someday myself.

    I have joined many mlm’s in the past and have failed, because I joined on hype. I feel that one needs a “System” that you can plug into to make this work.

    Chuck, do you have an article on your sponsor’s system. It must be very effective if he did it all offline.

    Anyway, I am not here to be critical of anyone and Chuck, I value your blog, emails and the articles that you write. Thank you and keep up the good work.

    • Al,

      Thanks for the nice comment. I appreciate it.

      I believe that systems are overrated. Everyone in our industry is looking for a system that is the answer to their troubles. It does not exist.

      In 99.99% of the companies in our industry, this is the system they teach:

      1. Make a list of the people you know (100 to 500 names)
      2. Contact list
      3. Share business (event, video, one on one, webinar, etc.)
      4. Follow up & Collect a decision
      5. Repeat

      That is network marketing in a nutshell. That is the foundation of every system. Most people just aren’t willing to do those things.

      You can join any company and that is what they will teach you.

      No system will work for everyone. I believe in building a business in a way that works for you. We are all wired differently, so we have to find something that makes sense to us. I like writing, so that’s what I do.

      Even when someone tells you they have a magical system, it consists of nothing more than:

      1. Making list (either of people they know or generating leads online)
      2. Contacting list
      3. Showing presentation (webinar, video, call or live event)
      4. Following up and Collecting a decision

      I teach people on my team these steps, but let them decide how they will implement it.

      If you look at any successful rep in our industry you will discover two things. First off, they don’t follow their upline’s system and secondly their best people don’t follow their system.

      Just my two cents.

      For most people, the real solution is to develop the skills, not just find a system. Without skills and hustle, no system will work.

      With the right skills, any system will work.

      I hope that helps. Good luck in your business.

  3. What a great information sir, if we follow your system then we can achieve every destination of dreams. Bcoz only a practical person can show is the right way that how to succeed in life. Thanks a lot sir, for your inspiration and motivation.

    • Glad I could help Suresh. I wish you all the best in your business. See you at the top.

    • I would say Suresh that following this basic system Chuck put here is a great thing, but you should make it your own. If you use your own personality, you will hit all your desires and dreams.

      As Chuck said to you…Good luck with your endeavors, and may success land upon you.

      • The key is to figure out something you can do and make it work for you. Make a list of your talents and abilities and factor in your personality as well.

  4. HI Chuck,

    Very nice post! I’ve watched your Alexa number dropping over the past 8 months. Well done and congratulations! If you need advice on blogging, Chuck is your man!

    • Yes, traffic is through the roof. It feels good to know that my hard work has been paying off.

  5. The fact that you have 5-10 really good streams of income and 40 total is incredible. I want to be like you when I grow up. No, but seriously I love the bullet list you shared about yourself and the fact that you don’t bully people into buying and that you let them come to you. A prime example of working smarter there. I also love the fact that you have created your own products to sell in order to generate additional income and leads.

    • Thanks. I’ve worked very hard to build up my income streams.

  6. From what I have seen, your system seems to work well. It is great that you explained it here. Others can possibly duplicate it and do well. It is also great that you stated your way isn’t the only way. The biggest key is: you don’t have all your eggs in the same basket. by creating multiple income streams, if one stream is flowing slow, another will probably be doing good. Thanks for sharing.

    • Multiple streams of income is where it’s age. My definition of risk is only having one income stream.

      • Yes, you are right about risk being one income stream.

        The best part about multiple streams is when one thing is in a dry valley, another stream is flooding.

        I learned that lesson long ago, and it amazes me that people risk everything on just one income stream.

        Again, thanks for sharing this because it can help the rest of us get some great ideas.

        • To me, having just one income stream is very risky, even if you have a job with the government. There are just so many things out of your control. At a minimum, it helps to have two or three solid income streams. You could have some investments, a part-time job, royalties, residual income, whatever. Think outside the box and see what you can come up with. The more diversified and different the income streams the better. That’s how I see it anyway.

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