In today’s post, I want to share some of my favorite video marketing books, tools, articles, resources, and ideas. This post will really be a HUB page designed to educate you about how to succeed with video marketing. By all means, please check out the links and resources I share with you and use what pertains to you.
Before we get started, you should know that video marketing is a very powerful way to grow your brand and build your business. If I was starting all over again online today, I wouldn’t even have a blog or website. I would just have a YouTube Channel and that’s it.
Making videos is a smart way to grow your business. Most people prefer videos over text. Plus, videos let you connect with your audience, making them more personal. And, videos typically rank higher in the search engines than blog posts do. The bottom line is that video marketing is a win-win strategy, once you know what you are doing.
If you are trying to grow your business online, video marketing should be your primary strategy, or at least a major part of it! Using the resources and information below, you will have a great starting point. Enjoy.
My Favorite Video Marketing Books
Personally, I think it would be wise to read a few books about video marketing. This will give you basic knowledge concerning how to make videos, what to make videos about, tips for success, and creating a strategy that works for you. Here are a five titles that I highly recommend.
# 1 101 Video Marketing Tips for Small Business Owners by Lasse Rouhiainen – If you own a small business and want to leverage video marketing to get more leads and more customers, this is the book for you.
# 2 Video Marketing for Dummies by Kevin Daum – This book is for the novice. If you don’t have any experience with video marketing and are looking for a 101 overview, this is the book for you.
# 3 YouTube Video Marketing Secrets Revealed: The Beginners Guide to Online Video Marketing by Montina Portis – This is a great book to start making money with YouTube and growing your brand on YouTube.
# 4 YouTube for Dummies by Doug Sahlin – This is another novice book for inexperienced video marketers looking to grow their business on YouTube..
# 5 How to Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro by Steve Stockman. If you want to learn how to make high quality videos that really stand out, this is the book for you.
Of course, there are other good books about video marketing, too, but these books will give you a solid foundation to build upon.
Articles and Blog Posts About Video Marketing
I just wanted to take a moment and share three neat articles I found online about video marketing that I think you should read. It would probably take you about an hour to study these three articles, but I think it would be time well spent.
29 Tips to Make Your Video Marketing Easy – This is a great post that is just loaded with video marketing ideas.
10 Tips for Incredible Video Marketing Success – This is a great post I found online at JeffBullas.com. I consider it a must read.
Breaking Down Nine Wildly Successful Video Marketing Campaigns – This post goes into great deal about nine different successful video marketing campaigns. There are lots of golden nuggets in here.
Resources for Video Marketing
Listed below are a few resources, such as video cameras and accessories, that you might find beneficial for your video marketing efforts.
# 1 Flip Cam – This is what I use to make all of my own videos. It’s affordable, easy to use, and works great. Best of all, it’s portable and can fit in your pocket, so you can take it with you wherever you go.
# 2 Video Editing Software – If you want some simple and easy to use editing software to make your videos look professional, here is what I recommend.
# 3 Lighting Kit – One key element of good video marketing is having lighting in place. These is a low cost and affordable “lighting in a box” that you can buy and use.
Videos About Video Marketing
I found two really good videos on YouTube about video marketing. This first video covers lots of tips and strategies to successful video marketing. There are TONS of Golden Nuggets in here. Enjoy.
In summary, thank you for reading my post covering my favorite video marketing books, tools, articles and resources. I hope you found the information helpful, and I hope you will consider using video marketing to grow your business online.
On a side note, I would love to hear from you. Please share your favorite tools, books, tips and resources about video marketing by leaving a comment below. I would also love to learn what type of results you have experienced with video marketing. I look forward to hearing from you. Have a great day.