Here is what I consider to be the # 1 marketing tip of all time.
Let me tell you right upfront, I learned this lesson from Dan Kennedy (keep reading to learn more about him).
Regardless of what type of business you are in, you want to be seen as the welcomed guest, not the uninvited pest.
You want prospects to chase you down, rather than you chase them down.
You want people to contact you first; people who are truly interested in what you have to offer.
This is at least 100 times more effective than what most business owners do.
Most entrepreneurs and most salespeople really don’t understand this simple concept, or they would take a much different approach to their business.
Most business owners are so busy doing anything and everything they can to find leads and convert them into paying customers that they often overlook this simple strategy.
Can you relate?
During my first ten years in this great profession I chased, bugged and annoyed people.
I’d call a prospect ten times and be confused why they never returned my calls.
I’d try to talk to people I know and people I met in day to day life to strike up new business.
Or, I would try to convince people that what I had to offer was worth them whipping out their already maxed out credit card to make a purchase.
Now, I can’t speak for you, but doing that for 10 YEARS was more than enough for me.
I should have tapped out sooner, but I was hardheaded and didn’t know any better.
I was at the end of the rope.
I was slipping into a puddle of EPIC failure.
I said to myself, “there has got to be a better way to do this.”
And that’s when I began my study of MARKETING.
I became obsessed.
Fortunately, I learned about DAN KENNEDY, and I am eternally grateful for what he taught me.
He is my number one business mentor of all time.
No, I’ve never met him in real life, but I have read all of his books, watched most of his videos, and studied many of his newsletters and training programs.
If you’ve never studied Dan Kennedy, you are way BEHIND the power curve.
Buy everything he sells and study it until you truly understand it.
And then go apply it into your own business.
Dan, if you’re reading this blog post, THANK YOU for sharing your wisdom with me and the rest of the world.
You really changed my life and business in a good way.
My biggest lesson from Dan Kennedy was to learn marketing so I could get prospects to CONTACT ME first.
I would learn how to market and generate leads, have a good follow up system in place and then WAIT for interested prospects to call me first.
To me, that just made sense.
I would rather have two or three good prospects contact me each day than for me to go out and try to sell something to someone who doesn’t want what I have to offer.
Getting two or three calls per day is better than me making 100 calls per day.
Does this make sense to you so far? I hope so.
Here’s what Dan taught me (paraphrased):
- Determine your target market
- Come up with your offer
- Use a two-step selling process to generate leads, not try and make sales
- Have a follow up system to drip on your leads until the timing is right
- Wait for them to call you (the most important step, do NOT call them)
- Close your prospects and make the cash register ring
This is the strategy I use in ALL of my businesses, both online and offline, including my network marketing business.
When you do this, you really are the welcomed guest, not the uninvited pest.
When people call you, their resistance barrier is gone.
You are in control of the conversation.
You ask questions, listen, identify a need, and then offer a solution.
You are the hunted, not the hunter.
When you are the welcomed guest, not the uninvited pest, the business becomes fun.
You look forward to each phone call.
HOW I USE THIS STRATEGY
I use this strategy in my network marketing business by having a blog.
My target market is other network marketers.
My marketing strategy is blogging.
I offer a free MLM boot camp as my two step selling strategy.
That generates leads.
My leads get my well designed follow up system via email that gets them to know me, like me and trust me.
When the timing becomes right some of them call me.
Not the tire kickers.
Just the interested prospects.
I listen to them, find out what their problem is and then offer a solution.
That’s my business in a nutshell.
I don’t chase anyone.
I don’t pressure anyone.
I don’t hard sell anyone.
I simply answer questions, give advice and serve as a consultant.
I am the welcomed guest, not the uninvited pest.
I encourage you to use a similar strategy in your own business.
It works for me and I know it can work for you.
You don’t have to have a blog like I do.
But you do need a target market, an offer, a marketing plan, and a good follow up system.
Other Posts You Might Enjoy
- No B.S. Direct Marketing
- Top 10 Lessons I Learned from Dan Kennedy
- No B.S. Time Management Book Review
- Top 46 Grassroots Marketing Tips
- No B.S. Wealth Attraction
- Trust Based Marketing Tips
There you have it folks.
My number one marketing tip of all time that I learned from Dan Kennedy is to be the welcomed guest, not the uninvited pest.
Regardless of what type of business you own, you should consider using this strategy yourself.
It will work, if you work it.
What are your thoughts?
What do you think about this marketing tip?
Does it make sense to you?
Leave a comment below to let me know what you think about being the welcomed guest, not the uninvited pest.
I look forward to hearing from you.