If you’ve spent any amount of time in the network marketing industry, you’re probably familiar with the MLM Witness Protection Program.
This is when one of your distributors disappears from the business, never to be heard from again. They don’t return your calls. They stop attending meetings. They ignore your emails. Basically, they disappear, similar to someone going into a traditional Witness Protection Program.
This is actually pretty normal in our industry. It happens a lot with new distributors. Sometimes, it will even happen with your best people. You might pour a year or two into helping someone grow their business, only to have them disappear into thin air. Needless to say, it can be disappointing.
In most companies, attrition will take away 80% of your team each year. Most of the time, these people won’t give you a courtesy call to let you know they changed their mind, and are no longer building a business.
Instead, they disappear into the abyss, never to be heard from again. Sometimes it happens overnight. Other times it starts out by someone missing their first weekly meeting. And then the next meeting. Within a few week period of time they are completely out of the business.
Why This Happens
People go into the MLM Witness Protection Program for a variety of reasons. In most cases, it’s because they’ve lost their belief in the business. They don’t think THEY can be successful in the business.
Maybe they had unrealistic expectations about what to expect from the business. Or, they are going through some personal issues in their life that make building a network marketing business impossible.
Maybe one of their family members said something mean to them. Maybe they read something negative on the internet about the company. Maybe they can’t handle the rejection. There are hundreds of reasons why someone might change their mind about the business, and most of these things are out of your control.
Just to put things in perspective, how many things have you started in your life that you ended up quitting? Probably a lot of things. Most people quit everything they start, so it’s actually quite normal. It’s definitely not unique to network marketing.
What to Do About It
First off, you must be mentally prepared that people will quit, even good people, or it can wipe you out. I always tell people to expect that EVERYONE will quit, but hope that no one will. The only way to be disappointed is to have an expectation.
When one of your team members goes into the MLM Witness Protection Program, you can call them. That is probably your best option. Ask them if there is anything you can do to remedy the situation. Ask them WHY they are no longer building the business. Listen and show a genuine interest. Maybe you can identify a simple problem that you can offer a solution too.
Your next option is to leave them alone and let them do their own thing. Instead of chasing them, be replacing them.
Get of your butt and go out and recruit some new distributors into your business. After all, it’s easier to give birth to new distributors than it is to resurrect dead ones. If someone has already made their mind up that they have “quit” the business, there is little you can say or do to change their mind.
My last tip is to leave the door open for them to return. Don’t be rude, say something mean, give them a guilt trip, or burn your bridges with the person. Let them know you enjoyed working with them in the business (if you did), and tell them that if they ever change their mind, the door is always open for them to return. Simply put, be nice and treat everyone with respect.
In review, every successful distributor has team members in the MLM Witness Protection. It’s normal. It’s part of building a big team. You must learn to accept the fact that most people will do nothing and quit. This business is a numbers game. Your goal is to keep recruiting, so you can replace the people who quit, and continue to build your business. That is the key to success.
What are your thoughts about this simple concept? Leave a comment below to let me know what you think. I look forward to hearing from you.